Great Article Evan!! Great to highlight the power of Spectrum Reach!!!!
De-Fragmentation Yesterday I dropped a new study looking at BOTH local AND national TV viewership (because that’s how television actually works). There are some truly eye-opening datapoints, including this one 👇. In the 22 Nielsen-measured markets we studied, Spectrum Reach gets 48% of linear viewing - almost as much as FOX, NBC, ABC, and CBS *combined.* Get the whole study - and all the ah-ha data - for free, here: https://lnkd.in/eZumAJaP #streaming #local #television #CTV #advertising