Kristina Shepard’s Post

Scoop: Disney plans a restructuring of its ad-sales staff and one senior executive is exiting as a result... #disney #advertising #sales #media #mediastrategy #advertisingstrategy #mediaindustry

It's official! Day one joining Sabio as Head of Global Supply for our CTV network! After meeting the fantastic UK team—including DJ Agahi, Ben Cork, and Nikita Chakravarti-Power—and connecting with members of the leadership team in London last week, including our CEO, Aziz Rahimtoola, Liz (Sarachek) Blacker and Katie Hoseit, I’m even more excited to be part of a company that truly values its people. Sabio, is a major player in the CTV space, transforming how brands connect with audiences. With cord-cutting on the rise and digital sports viewership projected to climb 8.8% in 2025, Sabio empowers brands to run impactful campaigns that drive loyalty and ROI. Our dual captioning feature also helps advertisers reach and engage more diverse audiences in the U.S., bridging language barriers for broader connection. If you’re looking to add demand or supply to our CTV network, get in touch! Can’t wait to see the impact we’ll make together. grow, Grow, GROW! Watch Aziz Rahimtoola’s recent interview on Sabio’s growth: https://sabio.ws/3YMU7Lq Read our blog on CTV sports advertising strategies: https://sabio.ws/3Yn7wS8  Explore ways to boost engagement with CTV ad creative: https://sabio.ws/3NO8sR8

In 2021, the House of Mouse (The Walt Disney Company) stated its ambition to generate more than 50% of its #adrevenue through #programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (#DRAX). The entertainment giant is on course to exceed its earlier-stated goal and now hopes to generate 75% of ad revenues through programmatic; a key tactic in this strategy is the launch of DRAX Direct, an initiative that will see it integrate directly with demand-side platforms. Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” This development will unify access to streaming inventory across Hulu and Disney+ for #advertisers of all sizes and represents a notable footnote in the annals of supply path optimization. #dsp In this piece by Ronan Shields, we speak to Rita Ferro of Disney Advertising, Tim Sims, Sean Downey, and Lauren Fisher of Advertiser Perceptions.

Shocker. Warner Bros. Discovery's fourth-quarter financial results -- including lower advertising revenue -- drove its stock down nearly 13% in early morning Friday trading to $8.28. The company missed on many projections. Analysts are also concerned that the company did not provide future 2024 guidance. Linear TV network advertising revenues sank 12% in the period to $1.9 billion due to audience declines, with distribution revenue declining 4% to $2.8 billion. Total network revenue was 9% lower than the year-ago period to $5.04 billion.

On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK

For years, the industry has placed bets on where to bucket CTV in the channel mix. CTV plays such an important role in driving downstream, high-value, actions. However, the only way to derive that value is to integrate CTV as a digital-first strategy activated in the same data language as other digital channels vs. using it as a pure linear extension. Disney called this bet today - welcome to OpenPath!

This one seems like an interesting new roll out from The Walt Disney Company While they still continue to be the world’s largest #media company, with the dynamic shifts towards programmatic planning and buying at the same time the growing #connectedtv space, DRAX direct could very well be an opportunity to consider for #brands In fact with their partnership with DV360 and The Trade Desk this could even mean easier penetration into the media plans and getting them faster in Partnerships is the name of the game with the #digitaladvertising pie getting only larger globally https://lnkd.in/dvafGudX

 Roku Inc. Analyst Report Summary: • Company Name: Roku Inc. • Symbol: Year • Listing price: 65.00 USD • Price change: +0.53 (+0.82%) • Trade volume: 2,009,814 units • 52-week price range: 51.62 - 108.84 USD Roku Inc. (symbol: Roku) saw a modest growth in recent trading days as its stock increased by 0.82% to a current value of $65.00. Trading volume reached 2,009,814 units, indicating investor market activity. Roku Inc.: Revolutionizing TV Streaming and Advertising Roku, a key player in the field of TV streaming, offers an innovative platform that connects viewers with the content they love. Through its cutting-edge technologies, Roku not only caters to viewer preferences but also supports content creators in reaching and engaging large audiences. One of Roku's strengths lies in its ability to provide advertisers with powerful tools for effectively engaging consumers. The company's platform segment focuses on digital advertising, including direct and programmatic video advertising, media and entertainment promotions, and other related services. This enables advertisers to target specific audience segments and optimize their campaigns for maximum impact. In addition to advertising services, Roku's platform segment also concentrates on the distribution of streaming services. This includes revenue sharing from subscriptions and transactions, sales of premium subscriptions, and even branded app buttons on remote controls. Such a diverse revenue source demonstrates Roku's versatility and adaptability in the rapidly evolving streaming landscape. Roku TV models are currently available in the United States and selected countries through licensing agreements with TV OEM brands. This global presence underscores Roku's commitment to providing high-quality streaming solutions to a wide audience. Josef Anger, the CEO, Owner, and Board Member of #CNBC #Roku #TVstreaming #Advertising #In #ContentCreation #DigitalMarketing #Branding #StreamingServices #AdTech #AudienceEng #TVRevolution #RokuPlatform #Entertainment #TechNews #MediaAdvertising #Nasdaq

Disney is revolutionizing its advertising strategy with the launch of DRAX Direct or ‘Drax the Destroyer’ some might say! (Yes, that was a nod to the Disney film 'Guardians of the Galaxy' and yes, I’m going to Disney World next week so I have been watching loads of Disney films in preparation. For my kids obviously...) Anyway, this is a groundbreaking initiative set to redefine programmatic sales. With a target to surpass 75% of ad revenues through programmatic channels, Disney's partnership with Google’s DV 360 and The Trade Desk marks a monumental shift in the industry. DRAX Direct (AKA The Destroyer) promises streamlined access to Hulu and Disney+ inventory, offering advertisers unprecedented opportunities for real-time buying. https://lnkd.in/eH5cNpEw #adtech #programmatic #advertising #recruitment #disney