Casey Stuart

Today I talk with Maximillian Naza about building relationships, AI, Automation and more. Check out AGL 384: Maximillian Naza | A Geek Leader Podcast https://lnkd.in/e2f5uRBs

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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What are the best ways to safeguard privacy while delivering personalized ads on CTV? Check out my chat with Sean Cunningham, President & CEO at VAB during the Big TV Summit tomorrow morning. We'll discuss how AI is transforming media activation, day-zero planning, and Seedtag's innovative approach to CTV targeting and measurement. 📍 NYC, NY 📅 September 18th ⏰10:10-10:30 am (EDT) Discover the event here: https://lnkd.in/ejY387r7 #ContextualAdvertising #CTV #AdTech #privacy

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I enjoy being able to discuss these topics to drive the ad tech industry forward. Want to know how to make this work for your business or media property? I have a few tricks up my sleeve if you want to get all Copperfield. 😏

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As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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Ad-supported streaming is here to stay, making CTV advertising a no-brainer.

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You've all searched the internet for answers and gotten an AI summary of the answer based on high-ranking sources. I bet you also didn't click on the article the answer came from. AI search is accelerating the decline of publisher traffic and it's transforming the earned media model as we know it. Here's how we need to adapt:

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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Do not miss my latest article in OTTVerse on the the global growth of sports viewing on FAST/AVOD and how the consumption of sports content has undergone significant transformation!

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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PLEX, the FAST channel platform, announced its becoming the largest free streamer on the planet with an almost unheard of 1,112 channels. Library scale matters, speed to market matters (especially given acceleration of broadcast to CTV spend), and content variety matters, but I can't help but think of what's missing in terms of user experience, discovery and programming. Reminds of the transition to big box retailing, and that's not an unequivocally good thing from an audience perspective (even as its a incredible accomplishment). https://lnkd.in/gT-ecRSA

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Now accounting for over 40% of TV usage, streaming TV (STV) is transforming content consumption and challenging advertisers to rethink how they measure conversion rates, frequency, and engagement by moving beyond traditional metrics. #FutureOfStreaming #AdTargeting #Measurement #TV

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We've been covering the evolution of #CTVadvertising for quite some time, but it has reached an exciting point of growth and innovation this past year! Share how your brand has invested in CTV, what you've learned and how you're stretching creative limits to reach your business goals! You can take the survey here 👉 https://lnkd.in/eMwuBry6 #retail #commercemedia

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Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?

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<Week 8/19/24> The hot summer of ad-tech continues... Adelaide acquires Rita Data. Panels are essential to sustaining accurate and consistent measurement 🚀 Congrats to a legendary old colleague Tyler DeTour Market AI is acquired by VerishopGroup. Leveraging AI to coordinate product inventory, media, and sales data, gives E-commerce brands the power to scale efficiently 👏 Daniel Druger James Borow doing big things! Netflix integrates with Snowflake, InfoSum and LiveRamp cleanrooms. Enhancing advertiser accessibility helps break spending barriers and boosts ad spend ⚡️ Viamedia partners with Minerva Networks. Streamlining ad insertion, inventory management and billing across Linear TV and CTV is critical in order to bridge the gap between digital and traditional buyers 👐 Verance Corporation launches solution to authenticate Broadcast News Content. Leveraging Watermarking technology to protect content owners & distributors from AI-generated content alterations 🛡️ <Rumor> Chick-fil-A Restaurants plans on launching a streaming service. Are we seeing a new type of RMNs (restaurant media network) emerge or or an innovative brand awareness strategy? 🍗🎥

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Earlier this fall, our very own Emily Wengert sat down at the Fast Company Innovation Festival with Jennifer Storms, CMO for Sports and Entertainment at NBCUniversal to talk about the future of Intelligent Experiences, how they're made, and the value they bring to the modern human. After years of designing optimal web experiences with world class UX, we're now turning to IX to create human-directed, conversational experiences that answer the question, "Why does a web page have to already exist, rather than being generated based on your needs in that moment?" Check it out below. What an exciting place to play.

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✅🖥️ DIGIDAY (9/20): “The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Serie A have pushed forward with their streaming efforts, with the former’s games now shown online only in the crucial U.K. and Ireland market. Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. NBA games, for example, are set to be split across four different media providers, while English Premier League fans would have to subscribe to Sky Sports, TNT Sport and Amazon Prime Video to follow their club’s season in its entirety. RedZone is priced lower than cable or streaming packages — $35.99 a year, compared to $59.99 for CBS and Peacock, for example — and has been available through the NFL+ subscription package as a standalone streaming service since 2023. It’s now the centerpiece of the NFL’s digital app, and a major component of the NFL’s attempt to answer that consumer demand for simplicity. The service itself is simple enough — a subscription simulcast that pulls from CBS and Fox’s live Sunday coverage, bouncing between games with no breaks and no ads (though, there is room for advertisers around the edges — DraftKings, for example, currently sponsors RedZone). The result, said Lauren Manning, the NFL’s head of product design, UX and research, is “one of the best kind of lean-back ways to watch football of any variety, on any device.” ⬇️🏈⚽️ #streaming #ctv #ott #avod #svod #tvos #cordcutting

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Thrilled to launch PubMatic's inaugural "Executive Dialogues" video with Sarah (Warner) Harms of Roku. In this series, I discuss how we are innovating to build a better digital advertising supply chain with a multitude of ecosystem partners.

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