Bob Gruters

Want to track your placements, maximize merchandising value, and learn from top broadcasters and streamers? Looper Insights offers the tools you need. With access to invaluable merchandising and competitive data from over 500+ platforms in 25+ countries, we can help you make informed decisions and achieve your goals. I can share reports and case studies as an example… but I would rather talk to you about your specific challenges, and see how we can optimize your merchandising strategy. DM me, and let's turn data into decisions! https://lnkd.in/eFw3ca_h

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Measurement remains a paramount concern for CMOs in the back half of 2024. A recent WARC survey underscores this sentiment, revealing that 78% of CMOs are prioritizing better measurement frameworks to enhance decision-making and prove ROI. Verizon Value CMO Cheryl Gresham’s commentary in Ad Age underlines these findings, emphasizing the need for robust outcomes measurement to drive ad effectiveness. Understanding the true impact of your marketing efforts is more critical than ever in today's complex TV environment. Outcomes deliver tangible results, empowering Fortune 500 CMOs like Cheryl to make informed, strategic decisions that align their organizations. Effective outcomes measurement isn’t just about proving value – it’s about shaping future strategies with confidence. Great read from Adrianne Pasquarelli. https://lnkd.in/eaKPZ53t #CMO #measurement #outcomes

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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"Underestimate small business owners at your peril." Small businesses are our most creative, most curious and most innovative partners with a simple request - make it easier to aggregate audiences so we can focus on driving results. In other words, "Is it simple? Does it work?" Enjoyed talking with Michael Shields about how Spectrum Reach harnesses media chaos every day, in every market, with every customer. In a short period of time, we covered a wide range of topics: simplifying fragmentation, demystifying advertising creative, safely leveraging data sets and defining attribution based on what matter most to each customer. Thank you Blockgraph the opportunity and for your continued partnership.

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Mobile Wireless Data Over TV Signals. https://lnkd.in/eFeWtJ6U

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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The Growing Importance of TV Operating Systems in the Media Market The significance of TV operating systems (OS) in the media market is increasing rapidly. While Google and Apple dominate the mobile sector, TV platforms evolve beyond their influence. TV manufacturers create their own ecosystems through proprietary OS, offering consumers more choices. Media professionals must understand each manufacturer’s TV OS to grasp the unique content and user experiences provided. Historically, TVs were broadcast receivers. Today, they are smart media hubs led by platforms like Samsung’s Tizen, LG’s WebOS, Hisense’s VIDAA, and the recently launched Titan OS by Philips TV in February 2024. While Netflix, Amazon, Disney Plus, and YouTube are still central, proprietary platforms from TV manufacturers are growing, creating new revenue streams. From a global perspective, this discussion excludes Amazon Fire TV and Roku. Samsung’s Tizen OS is known for its intuitive interface and extensive content. Samsung TV Plus offers free content, enhancing user satisfaction. Samsung has also adopted FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising Video on Demand) content, strengthening its platform. Similarly, LG’s WebOS, through LG Channels, provides diverse content with an OTT-like interface. LG has embraced FAST channels and AVOD content, offering a richer media experience. Their revenue model mirrors the advertising models of other OTT services, essentially providing free access to content. Hisense’s VIDAA OS, via VIDAA Channels, offers a wide range of free content, improving usability. However, Hisense lags behind Samsung and LG in adopting FAST and AVOD content. However, their growth has been the most remarkable recently. Meanwhile, Philips TV introduced Titan OS in February 2024, with user-customized content and a proprietary FAST platform. TCL uses various OSs, like Google and Roku, but also maintains proprietary platforms like TCL Channel and TCL TV+. These platforms offer unique content and services, differentiating user experiences through their ecosystems. Industry professionals must pay attention to TV manufacturers’ strategies. Leveraging these platforms is a critical opportunity for content distribution, opening new avenues for reaching audiences. TV OS has evolved to become central to the user experience. Major manufacturers like Samsung, LG, Hisense, Philips, and TCL offer distinct content and services through their OS. Samsung and LG, in particular, have enhanced their competitiveness by integrating FAST channels and AVOD content. As TV OS’s importance grows, understanding and utilizing these platforms will be essential for successful business ventures. #tvos #tizen #webos #vidaa #samsung #tcl #lg #hisense #titanos #philips

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Check out my latest article in TheWrap on why smartphones are dominating connected TVs in screen time. Dive into the details...#GenZ #streaming #EntertainmentIndustry https://lnkd.in/gRCQ8VtJ

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The NAB Show is next week. Among many important topics, many will be continuing to discuss solutions that help "monetize more effectively through programmatic ads and targeted advertising." Here is my checklist of things to consider when selecting solutions: ✅ Self-serve (supported by inspiration/education/platform exp teams) ✅ Transparent, high-quality Living Room Quality inventory ✅ AI developed audiences ✅ Automated optimization (can your team afford not to have this?) ✅ Creative solutions ✅ Reporting: intuitive, configurable, downloadable, sharable, api-able (is that a word?) ✅ Online and Offline performance attribution ✅ Incredible pricing

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New and on-demand episodes of Yellowstone, RuPaul's Drag Race, and Survivor will continue to stream in Spectrum households for years to come, thanks to a new distribution deal between Paramount and Charter Communications. The deal keeps CBS, BET, Comedy Central, MTV, Paramount and Showtime networks available on Spectrum TV service (set-top box and Spectrum TV App), but also grants access to Paramount+ and BET+ to Spectrum TV households, and makes DTC apps available to Spectrum internet-only homes. This agreement is essentially a carbon copy of the landmark The Walt Disney Company & Charter deal from a few months ago, extending access to ESPN+ and Disney+ to millions of Spectrum households for no additional cost, proving Charter Communications' commitment to choice and value for consumers and subscribers, and creating additional access points for Spectrum Reach as a dominant CTV/streaming ad vendor. #neverstopreaching

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Shameless Self Promotion: If you're attending IBC and are not already intimately familiar with Vela and the benefits of monitoring your OTA or OTT broadcast or contribution and distribution feeds, swing by Stage 1 in Hall 5 to see what all the excitement is about.

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In a rapidly evolving landscape where OTT, CTV, and streaming are often confused, clear communication is key. Check out Digiday’s 2024 glossary 📺 #Streaming #DigitalVideo #FutureOfTV

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Very insightful article shedding light on the interplay between SVOD and FAST services. Some consumers are shifting from subscriptions to FAST platforms, while others are finding new programs and subscribing to services. The hope is for both types of services to become more complimentary in the future. Great read!

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Reboot your content monetization strategy with us, converting from #FAST and #fastchannels is a piece of cake - https://viewtvx.com #streamingtv #streamingmedia #ctv

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Albertsons is taking digital retail media to new heights with the launch of Collective TV, a platform designed to enhance video ad capabilities across various television modes. This initiative, aimed at offering advertising partners more flexibility, speed, and cost-efficiency, underscores Albertsons’ commitment to standardized metrics. “With Collective TV, we’re removing the silos between publishers, demand-side platforms, and identity solutions,” says Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective. Advertisers can now choose from three service channels, partnering with industry leaders like Google Display & Video 360, The Trade Desk, and LiveRamp. The Premium Offering Channel allows for omnichannel video campaigns, while the DIY CTV Channel offers build-it-yourself capabilities with access to first-party audience data. Ben Sylvan from The Trade Desk highlights the value of combining Albertsons’ purchase-based data with premium CTV inventory. This launch expands Albertsons’ retail media portfolio, following their recent partnership with Rokt to enhance ad reach and capabilities. Collective TV marks a significant step in delivering outcome-driven, scalable, and measurable TV solutions for advertisers. https://lnkd.in/ejBarUi8

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IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

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