Dennis O'Hara’s Post

CTV Advertising: Top Placements and Measuring Attribution While CTV advertising offers a dynamic landscape, some placements and measurement techniques tend to outperform others. Here's a breakdown: Top Placements for CTV Ads: Mid-roll Ads: Generally, mid-roll ads placed within the content (during commercial breaks) have shown strong results. They capture viewers engaged in the program, leading to higher completion rates compared to pre-roll ads that viewers might skip before the content starts. Home Screen Takeovers: Strategic use of home screen takeover ads can be impactful. These appear when viewers first turn on their CTV devices and can create a strong brand impression. However, use them sparingly to avoid ad fatigue. Measuring CTV Attribution: Unlike traditional TV with limited measurement options, CTV offers more precise attribution methods. The below is a good approach: Deterministic Matching: This method leverages pre-existing customer data like email addresses to connect ad exposure with specific user actions. CTV Attribution Tools: Several platforms specialize in CTV ad attribution. Some popular options include: DoubleVerify iSpot.tv Nielsen Integral Ad Science These platforms offer comprehensive measurement and reporting tools.

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad buying. FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments. This new industry solution provides another key benefit: Marketers now have a way to better manage their committed ad spend across various ad channels.

Yahoo Advertising and Hoppr join forces to supercharge connected TV (CTV) and Advanced Television (ATV) advertising in Singapore! 🤝 We announced a preferred partnership agreement in Singapore that will see the Yahoo Demand Side Platform (Yahoo DSP) become Hoppr’s preferred DSP partner in Singapore. Yahoo DSP advertisers will now have access to premium CTV inventory on StarHub TV+, allowing them to create highly targeted campaigns that reach Singaporean households based on their unique viewing habits and preferences. This integration also allows for seamless planning, activation, and measurement of premium CTV inventory within omnichannel campaigns on the Yahoo DSP. This strategic partnership marks a significant milestone in the Singapore CTV landscape, offering advertisers a powerful solution to connect with audiences meaningfully and achieve their campaign goals. #yahoo #Hoppr #CTV #ATV #partnership

Curation is transforming CTV advertising by offering: ✨ Refined Inventory Selection: Handpicked premium spots mean your ads appear in the best contexts, boosting engagement. 🔄 Simplified Buying Process: Cut through the complexity, focusing more on your message and less on the process. 🔎 Enhanced Transparency: Gain clear insights into where and how your ads perform, fostering trust and informed decision-making. Read more from Lotame's CTV Head, Hunter Terry below 👇 https://bit.ly/3TD3g5a

📈 #CTV ad spending is forecasted to surpass 42 billion dollars by 2028. Additionally, estimated global open #programmatic CTV advertising spending eclipses $5.3 billion in Q3 2023. The intersection of #DOOH (Digital Out-of-Home) #advertising and #TV viewership presents intriguing insights. Read more 🔍 https://lnkd.in/g7rzPur9 #programmaticadvertising #marketingandadvertising #martech

If you've worked with Kepler before...you know we've always been advocates for leaning into #ConnectedTV, and it seems everyone else is catching up! We've exited "early adopter" phase, and are firmly in "table stakes." My current obsession? Live sports streaming, courtesy of players like NBCUniversal with a phenomenal #Olympics viewer experience on Peacock, to Amazon Ads #TNF and the recent news about #NBA and #WNBA!

CTV ad spending is projected to surpass $30 billion in 2024 💵 marking a 22% increase from 2023. This surge in CTV viewership, driven by cord-cutting and increased daily usage, underscores the importance of adapting advertising strategies to meet changing consumer behaviors. However, the industry must address issues like ad fraud and the fragmentation of platforms to fully capitalize on CTV's potential. How do you think the advertising industry can best tackle the challenges of measurement and platform fragmentation in CTV to maximize its potential?

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV

Nearly a quarter of marketers are set to boost their Connected TV advertising budgets, proof of an effective medium. CTV's targeted, measurable ad capabilities has key benefits for increased sales, brand awareness, and the ease of demonstrating TV's impact on marketing outcomes. https://hubs.ly/Q02JrHdh0

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a ZIP-targeted, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV