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Into the metrics of Home Screen Advertising. Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals. Preetham Venkky, Prabhvir Sahmey, Nikhil Kumar comment. ✍ Shantanu David Join e4m's Whatsapp Channel - https://lnkd.in/dHupynWW #e4m #ctv #digital #tv #advertising

As promised, here is the follow up to my piece on Home Screen Advertising, as we look at the performance and pricing mechanisms of this new landing page for CTV advertisers. Enter the metrics (pun entirely intended) with Preetham Venkky, Prabhvir Sahmey, & Nikhil Kumar.

Here's how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising.

Today, we're sharing how a national retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a low-cost way of buying CTV advertising. Come learn more on the blog today! #localadvertising #digitalmarketing #connectedTV

The CTV advertising market is exciting, with a lot of potential. But like any rapidly growing sector, it's facing its share of challenges. From my experience, here are some key issues: ● Low Fill Rates: I'm sure many of you have experienced the frustration of seeing the same ad over and over on a FAST channel. I know I have! This is a symptom of a broader problem: low fill rates for ad inventory. Publishers are losing revenue, and viewers get a less enjoyable experience. ● Cost and Complexity: I've seen many SMBs eager to embrace CTV advertising but get discouraged by the high production costs and complex processes. Creating effective video ads can be expensive, and managing CTV campaigns requires expertise. This is a real barrier for many smaller businesses. ● Measurement Challenges: Measurement is a constant challenge in the CTV space. One campaign my team worked on had a large discrepancy between reported ad views and actual engagement, which made it difficult to assess its true impact. We need better ways to track users across devices and get more consistent data on ad performance. ● Transparency Concerns: A lack of transparency can undermine trust in the CTV advertising ecosystem. I'd love to hear your thoughts! How are these challenges impacting your work in the CTV space? Share your insights in the comments!

Feeling like your CTV advertising is an uphill battle? 📺 Explore the top CTV advertising trends for 2024 and unlock the ultimate roadmap for advertisers to thrive in this dynamic landscape. 🚀    Don't let uncertainty hold you back – read how to harness the potential of CTV advertising today - https://lnkd.in/gGAYRXp5 #CTV #TVadvertising #advertisingtrends #advertising2024 #adtech #VDOAI

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV

Home screen advertising, combined with the power of household sync, provides advertisers with measurability beyond a single screen, thereby unlocking the true potential of Connected TV advertising. The recent collaboration between TCL and mediasmart brings this power of multiscreen advertising and attribution as a unique offering at scale to marketers aiming to derive better insights and outcomes from their CTV spends. In a recent conversation with exchange4media for the article titled “Into the Metrics of Home Screen Advertising,” Shantanu David engaged with mediasmart's Chief Growth Officer, Nikhil Kumar alongside other industry experts in an exciting two-part article. Sharing article links below, get complete insights here: Home screen advertising: CTV gets a landing page for premium advertisers: https://lnkd.in/dze2x2Cw Into the metrics of home acreen advertising: https://lnkd.in/giSaf2Ns