About
With over 25 years of experience in the digital media industry, I am the founder of Horan…
Articles by Peter
Activity
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A little under a month to go until CES. If you're going to be on the ground, let's meet up. Digital Trends Media Group will be hosting a few events…
A little under a month to go until CES. If you're going to be on the ground, let's meet up. Digital Trends Media Group will be hosting a few events…
Liked by Peter Horan
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My friend, Gerard Stegmaier is one of my most trusted resources on privacy and IP protection going back to the days when we were first trying to…
My friend, Gerard Stegmaier is one of my most trusted resources on privacy and IP protection going back to the days when we were first trying to…
Shared by Peter Horan
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Even the disrupters can get disrupted! My colleague sent me an email with his (valid) thoughts re Roblox . Made a ton of sense, but also: if you -…
Even the disrupters can get disrupted! My colleague sent me an email with his (valid) thoughts re Roblox . Made a ton of sense, but also: if you -…
Liked by Peter Horan
Experience
Education
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Santa Clara University
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Classic liberal arts education. Read history, philosophy, theology and literature. Think, write, argue about ideas. Repeat.
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Dug deep into US/Japanese trade relations in the high technology as well as studying how consumer packaged goods techniques for product management could be applied to high tech businesses.
Publications
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Planning for 2023? Learn from 2020
Horan MediaTech Advisors
Following the internet boom of the late 1990's there was a terrible crash--a nuclear winter. This story shares lessons learned during that crash and suggests ways that current entrepreneurs can leverage them now.
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New Media Hit Stumbling Block, Scaring Away Some Investors
The Washington Post
Quoted several times in this Washington Post article about the economics of publishing
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The Future Relationship of Media and Consumer
Jun Group Fireside Chats
A fireside chat between Mitchel Reichgut, CEO of Jun Group, and Peter Horan, Founder of Horan MediaTech Advisors, about the changing media landscape. The core premise is that, for a variety of reasons, publishers and marketers need to update their thinking about how gain consumers' attention and trust.
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Changing with Technology
Outlier Magazine-- Ever Gonzalez
Video interview with my friends from Outier from the streets of Palo Alto. Talking about technology and how it does--and doesn't--change society.
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Answers and AdSense--10th Anniversary Video
YouTube
A video celebrating the 10th anniversary of Google's AdSense products. I've been a partner since the very earliest days.
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New and Native: Answers Mobile Experience
Google Think DoubleClick
At the Google DoubleClick event in Laguna Niguel, showcased the stellar mobile experience on Answers.com
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Brand Demise In The Digital Era
Digiday
It is possible for brands to fall from great to gone in one generation. How did Kodak, Circuit City and others go from iconic brands to obscurity in just one generation? Why this happens and how can you avoid it.
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Better Agile Than Smart
Digiday
One of the keys to survival and success in the evolving internet business is the ability and willingness to adapt and change.
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Media Must Gird For Automation Fallout
Digiday
The critical skills for success in the media business are changing. Going forward, media companies need to increase their strength in quantitative analysis, technology and pure marketing.
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How To Compete Against Industry Titans
iMedia Connection
Everyone competes with Google, Apple, Facebook and Amazon. They are transforming many business with their access to cash, customer data and at-scale logistics.
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Who Rules The Web Now?
HBR.org
Detailed analysis of the competitive influence of Apple, Amazon, Facebook and Google.
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I Had A Starring Role In the Hulk Hogan Versus Gawker Sex Tape Trial
Recode.Net
Some thoughts on my appearance as an expert witness at the Hulk Hogan versus Gawker trial.
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What 5 Tech Revolutions Have Taught Us
http://www.outliermagazine.co/
Advice on how to succeed in a venture-backed startup
Recommendations received
17 people have recommended Peter
Join now to viewMore activity by Peter
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Congratulations to my son, Henry, for having his crossword puzzle published in The New York Times today. I'm so proud of him. "Henry Josephson makes…
Congratulations to my son, Henry, for having his crossword puzzle published in The New York Times today. I'm so proud of him. "Henry Josephson makes…
Liked by Peter Horan
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Last week, we traveled to Paris for the 2024 TheFork Awards to celebrate the transformative power of food and dining. From innovative chefs to…
Last week, we traveled to Paris for the 2024 TheFork Awards to celebrate the transformative power of food and dining. From innovative chefs to…
Liked by Peter Horan
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