Anna Brantley

Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/465z5cN

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Decision intelligence is our north star, and that is powered by our high frequency, high quality data and analytics. Want to learn more about how that works and results in actionable insights? Please check out the webinar on Morning Consult's survey research technology that I had the privilege to co-present with my incredible colleagues Alexander Podkul and James Martherus. #decisionintelligence #dataquality #highfrequencydata

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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See below for the latest from Radius on how human-centered AI research bridges the duality between data and insight. #AI #Insights #HumanCentered

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Context is essential to the core of brand and customer experience. Join our webinar on June 26th to see how we at Ipsos and our clients integrate context into all parts of the brand.

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When I read a book that educates and inspires business success, I have to share it with other people. Today, that book is by Brett Townsend and Tim Hoskins and is called, “Insights on the Brink: Revitalizing the Market Research and Analytics Industry.” The struggle it addresses is summarized with this quote: “Consumer insights is, almost without exception, classified as nonworking dollars, meaning that we’re considered a cost center instead of a revenue-generating part of the business. So from the get-go, we’re fighting an uphill battle to prove our value.” Many of the concepts resonated deeply with my real-world experience, deeply held beliefs, and lifelong passion. Research insights, analytics, and collaboration are the foundation for driving business impact. We hold the key to unlocking opportunities for change, growth, and transformation—yet we often resist the changes needed to fully unleash that potential. Insights on the Brink challenges the traditional mindsets and practices of our industry, urging us to rethink how we approach our work. It offers fresh ideas and innovative methods that help us achieve the meaningful impact we strive for but don’t always attain. Here are a few excerpts that truly resonated with me. Every time I re-read them, I find myself internally shouting, "YES! This is spot on!" • “If you can’t tell me your story in three slides, you don’t have a story.” • “I don’t need to know everything you know; I just need to know what I need to know.” • “The most successful projects are the ones where the client and agency go on the journey together.” • “And further, the agency role should not end with a report, but should follow through on implications and strategy.” • “It’s not about methodologies: We need to give ourselves permission to break free from methodology and inconsequential data and flip our mindset to focus on outcomes so we can play a more powerful role.” I invite you to get the book and discover how it inspires new thinking and actions that can make a real difference for you! Kudos to Brett Townsend and Tim Hoskins for this remarkable book! https://lnkd.in/g5Pmya_6 #MRX #Insights #ConsumerInsight #CustomerInsight #MarketResearch #MarketingResearch #BusinessImpact

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A consumer data strategy is your blueprint for how your business will collect, analyze, and use data generated by consumers. But what makes up a consumer data strategy - and how can it benefit your organization? Learn the fundamentals on the blog: https://lnkd.in/dCfkq6Py

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Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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How can you stay ahead of the evolving retail landscape? Circana's frequent shopper program data can help you understand consumer behavior, personalize marketing efforts, and optimize pricing and promotions. See how loyalty data can improve your campaigns: https://bit.ly/3zQ5HeU

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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Finding the right customers for your brand and ultimately converting them to buyers at the most efficient costs possible is the holy grail for marketing teams. In case you missed it live last week, catch this on demand webinar where I share how Gregory Welteroth Advertising leverages Alteryx to refine customer targeting and optimize marketing ROI. Plus, gain insight into how we used automated analytics to save DECADES worth of labor. Don't delay, watch now! https://lnkd.in/e6C7sbmX #Alteryx #Marketing #AnalyticsAutomation

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If you are looking to bring your research insights to life, making them more accessible and decipherable by your key stakeholders, check out how we can help you do just that with #Enlyta.

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Great webinar to check out!

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Demand Generation vs. Lead Generation [The Definitive Guide] - Directive (directiveconsulting.com) “While demand generation and lead generation would seem interchangeable, demand generation focuses on brand awareness and product education at the top of the funnel, where lead generation is focused on converting prospects into qualified leads that can be nurtured into becoming customers.”

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Is your advertsing A/B testing turning your beloved brand into clickbait? Have you ever questioned our industry’s reliance on A/B testing in #socialmedia #advertising ? Read about the hidden perils facing your brand value in this is important piece from Sentient.

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