Elizabeth Parks’ Post

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗦𝗮𝗹𝗲𝘀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 If you're not seeing a return on marketing investments, it might be time to better align your sales and marketing teams. The evolving buyer journey and technology have blurred the lines between sales and marketing, and failure to adjust is often why marketing ROI falls short. Joseph Cahill, a seasoned leader in marketing, proposes five strategies to connect sales and marketing more deeply. ✅ 𝗥𝗼𝗹𝗲 𝗶𝗻 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 Lead generation is often contentious. Sales wants high-quality, purchase-ready leads, while marketing focuses on quantity. But who owns revenue? Sales must guide marketing on the ideal customer profile, creating a feedback loop. Marketing’s role is to generate qualified leads, measure engagement, and refine buyer readiness. Both teams must acknowledge their interdependence. ✅ 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Marketing and sales need to agree on the language and definitions used in the buyer’s journey. Clearly defining what makes a Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), or Sales Accepted Lead (SAL) avoids confusion. Misalignment can lead to a breakdown in the lead handoff process. ✅ 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 Lead quality should be measured at the point of handoff between marketing and sales. Identifying factors like buyer behavior and company size helps define quality. Agreeing on KPIs for lead quality is crucial, and both teams must track these indicators, focusing on prospects who demonstrate clear interest. ✅ 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀 Monitoring engagement is vital to knowing when a lead is ready for sales. Whether it’s web visits, content consumption, or cross-department interactions, consistent engagement signals readiness for further action. Feedback loops between teams ensure continuous learning and adjustment. Content performance and value proposition resonance should be evaluated throughout the sales cycle and post-purchase. ✅ 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 For marketing to truly drive revenue, ongoing collaboration between marketing and sales is key. Maintaining open feedback loops, tracking relevant data, and focusing on the customer journey will align these teams better. When executed well, the blurred lines between sales and marketing become an advantage, not an obstacle.

Build relationships, drive sales, and scale your business with the precision of funnel marketing #FunnelMarketing #ConversionOptimization #MarketingStrategy #SalesFunnel #LeadGeneration #DigitalMarketing #CustomerJourney #FunnelOptimization #MarketingAutomation #ROIBoost https://lnkd.in/dchPGX2z

🚀 **Embracing Smarketing:** Unraveling the Power of Marketing and Sales Alignment 🎯 Exploring the realm of business success uncovers a pivotal synergy known as "smarketing," fusing marketing prowess with sales finesse. Picture this: Marketing casts the spotlight on the stage, captivating audiences with tailored messages, while sales swoops in as the closing act, sealing the deal with finesse. 🌟 🔍 *Delve Deeper:* Discover the crucial harmony between marketing strategies and sales operations. Think of it as a seamless orchestra where each note (lead) plays a part in the grand performance (revenue growth), showcasing the power of collaboration and unity. 🎶 💼 *B2B Dynamics:* In the B2B landscape, where decisions bloom from intricate webs, marketing and sales alignment emerges as the strategic compass guiding businesses through the labyrinth of lengthy sales cycles and diverse decision-makers' realms. 🌐 🌟 *Unified Front:* Envision marketing and sales as partners in a symphonic dance, synchronizing efforts, setting common goals, and harmonizing metrics. Witness how this alignment not only elevates customer experience but also orchestrates revenue growth and operational efficiency. 🚀 🤔 *The Challenge:* Unveiling the hurdles that hinder this harmonious partnership. Imagine the clash of perspectives, the jargon divide, and the measurement discord that disrupt the seamless flow needed to propel businesses forward. 🚧 Unlock the gateways to success by bridging the gap between marketing and sales - a voyage where teamwork, shared visions, and mutual respect pave the road to business excellence. 🚪 https://lnkd.in/g-we3vQX

Generating leads is the lifeblood of any business, acting as the first step in the journey of converting an interested party into a paying customer. However, amidst the evolving digital landscape, the challenge of generating leads efficiently and effectively has become more pronounced. This article delves into the heart of these challenges, offering insights and strategies to overcome them. click the link below to read more...

Nurturing helps businesses stay top-of-mind for potential customers, providing them with relevant content that matches their needs and interests at each stage of their buying journey. This increases the likelihood of purchase when they are ready. https://ow.ly/cIIm50TcrSY #marketing #martech #technology

How to dominate account-based marketing (even if you're starting from scratch). Imagine you're a founder and you're doing 'ok' with your sales but: → Your team struggles with predictable lead generation. 𝗦𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝟯 𝗸𝗲𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: 1. Implement an account-based sales strategy. 2. Invest in personalized outreach tools. 3. Train your team on targeted prospecting techniques. 𝗧𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼: — Increase the relevance of your outreach. — Improve the quality of your leads. — Boost your team’s confidence and efficiency. 𝗧𝗼 𝘆𝗼𝘂𝗿 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲, 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗿𝗲𝗰𝗲𝗶𝘃𝗲: — Higher engagement from key accounts. — Shorter sales cycles. — Increased conversion rates. — Better alignment between sales and marketing. — More predictable revenue streams. 𝗪𝗶𝘁𝗵𝗶𝗻 𝗺𝗼𝗻𝘁𝗵𝘀 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘀𝘁𝗮𝗿𝘁𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺: — Your team hits targets consistently. — Your pipeline becomes robust and healthy. — Your brand reputation strengthens. — Your client relationships deepen. — Your sales projections become accurate. 𝗕𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴 𝘄𝗶𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗿𝗲𝗮𝗱𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀: “Moved from erratic lead gen to a 50% increase in qualified leads.” 𝗛𝗼𝘄 𝗜 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: — Guide you to identify high-value accounts. — Train you on personalization at scale. — Equip you with tools for efficient outreach. — Provide ongoing coaching and support. — Align your sales and marketing efforts. You need a strategy that makes every lead count. ___ I'm David Fastuca I help founders who want a more systemised way to sell that will attract dream clients. Click my name + follow + 🔔 𝗚𝗘𝗧 𝗢𝗨𝗥 𝗙𝗥𝗘𝗘 𝗧𝗢𝗢𝗟 & 𝗪𝗜𝗟𝗟 𝗜𝗡𝗖𝗥𝗘𝗔𝗦𝗘 𝗬𝗢𝗨𝗥 𝗪𝗜𝗡 𝗥𝗔𝗧𝗘 ⬇️ Hit Like + Comment “SHARE” and I'll send you the link.

15 years ago, following the founding of Velocity Partners, we delved deep into the transformative journey of B2B marketing. From its early days serving merely as support to sales teams, to becoming a pivotal force in revenue generation. But has the dream materialised? Our experience is that not all companies have managed to harness the power of their marketing tech stacks effectively, especially the ambitious, smaller firms with limited resources. From generating sufficient pipeline to navigating the complexities of modern, multi-channel buyer journeys, it's still a tough B2B marketing world out there. If you've ever wondered why your marketing isn't working as hard as you are, or how to get your team's groove back, this one's for you.

The Real Cost of Misaligned Marketing and Sales Teams Here’s the truth: When marketing and sales aren’t aligned, your company is bleeding revenue. And no, it’s not just about misaligned KPIs, the issue runs deeper. Here are three often-overlooked alignment mistakes that sabotage your company’s growth: 1️⃣ Marketing Doesn’t Know What a “Good Lead” Looks Like Marketers might measure success by lead volume, but leads that do not end up qualified are just numbers. Sales teams then spend hours chasing dead ends. The fix: Co-define what makes a lead “sales-ready” and review both the definition and follow-up process regularly. This is super important, yet often skipped. 2️⃣ Sales Isn’t Using the Content Marketing Creates How often does marketing spend weeks creating ebooks, one-pagers, or email templates that sales teams never touch? If it’s not solving the buyer’s actual pain points, it’s wasted effort. The fix: Involve sales in the content creation process. This reminds everyone of the importance of knowing your Buyer Persona, aligns marketing and equips sales. 3️⃣ No Review of Wins and Losses What happens to the leads that don’t convert? Most companies let them vanish into the void without learning why. That’s valuable data you’re throwing away. The fix: Create a feedback loop where sales regularly reports why deals are won or lost, and use that to refine marketing strategies. Alignment isn’t about vague "team spirit", it’s about precision: syncing data, processes, and goals so that every dollar spent on marketing creates real momentum for sales. What’s one thing you’ve done to align your marketing and sales teams? Or is this still a challenge for your organization? Let’s brainstorm solutions 👇

Nurturing helps businesses stay top-of-mind for potential customers, providing them with relevant content that matches their needs and interests at each stage of their buying journey. This increases the likelihood of purchase when they are ready. https://ow.ly/TSc950TgiA7 #marketing #martech #technology

My favorite B2B marketing strategy 👇 For B2B I think the best marketing strategy is to become the expert for your dream customer. Don't be (just) a vendor. Be their go-to resource. Be the expert. Customers will follow. When I was a young marketing manager with no experience, I remember religiously following HubSpot's content. I didn't have a peer group. I didn't have much experience. But they were writing useful, practical content tailored to help me do my job. - Here's how to build a budget - Here's a framework for evaluating marketing bets Things like that. That content (quite literally) made me smarter at my job. Gong helped reps get smarter about sales. Drift taught a new way of doing marketing (chat vs. lead forms). This strategy can work for selling into sales, marketing, HR, finance, product, engineering, etc. Be the guide on your ideal customer's journey.