Agustín Rejón

This Thursday, our very own Barry Richards will show us how ABM marketers can do more with less at Sphere Forum's 'Tackling the Hard Stuff' event 💪 In a B2B landscape where ABM and demand teams must do better with fewer resources than years past, winning with ABM requires a clear and thought-out strategy. Luckily, as Global Strategy Director, Barry knows a thing or two about crafting top-performing ABM programmes. Join him at The OXO Tower for a day-long event aimed at helping B2B marketers plan for success in 2025 and learn: 💡 Where to focus your efforts when pulling together an ABM programme 💡 How to ensure your programme is a best fit for your objectives 💡 How to simplify the traditional ABM pyramid in a way that suits you 💡 What key questions to ask yourself when planning your marketing for the next 12 months Catch his 'Winning with ABM in 2025' session by registering to attend below 👇 https://lnkd.in/eaYXvgcc #TransmissionB2B #ABM #ABMStrategy

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Did you know… over 1.5 million UK websites use Google Analytics?* Since Google removed access to Universal Analytics, marketers have had to adopt GA4 💥 Join our next webinar to learn how to navigate this transition and maximise GA4’s core reports to boost your business performance. We uncover: 🚀 The Key Features and Differences from Universal Analytics 🔍 How to Track Traffic Sources and Optimise Your Digital Strategies ✅ Techniques to Set Up & Analyse Your Conversions to Boost Revenue 💪 Strategies to Improve User Loyalty and Lifetime Value Save your seat today 👇 https://hubs.li/Q02JHJwx0 #googleanalytics #GA4 #digitalmarketing *Source - Analyzify

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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Attribution modelling should be a top priority for B2B marketers. In this article, Axonn’s Head of Strategy Dan Cartwright and Strategy Team Lead Ronil Mutha explore: - What is attribution modelling? - Why is it important? - How can it boost B2B marketing efforts? Find out more 👉 https://lnkd.in/e3aSvW_S #AxonnAgency #digitalmarketingagency #strategy #b2b

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Pipeline360's Simon Roberts shares his thoughts with Performance Marketing World for their Performance Marketing Roadmap Report. Purchase your copy of the report below to find out what's in the ultimate ‘Roadmap’ to help marketers equip themselves with the right tools, skills and techniques to succeed in the year ahead, including thoughts from Simon. https://lnkd.in/e6vCzBBV #b2bmarketing #demandgeneration #Olympics

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So much confusion about why you need an ABM Value Proposition. Here's why. 👇 An ABM Value Proposition is not: What you tell the WHOLE market about 'why you'. It's what you tell a SPECIFIC set of accounts 'why you'. Agency CMO, Declan Mulkeen shines some light on this very subject in a recent chat with Dots Oyebolu. Head to the comments to learn more about ABM Value Propositions and what 'good' ABM looks like. -------------- Follow strategicabm | Account-based Marketing Agency for daily ABM insights, strategies, and fresh ideas.

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Are you seeing CPC peaks in your Smart Bidding campaigns that are making you nervous?🫣 Enter: Portfolio Bidding🎯 Discover how Portfolio Bidding with max CPCs can help you control costs and reduce wasted spend. In our latest blog, Mel explains the ins and outs and provides some useful tips to get you started.📈 🔗Check out full blog in link in comments below!👇 📩Need help optimising your bids? Get in touch with us today! #ppc #smartbidding #digitalmarketing #paidsearch #marketingtips #googleads #google #portfoliobidding #biddingstrategies #google Google Ads

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If you would like help and advice on creating content that connects with your audience on a personal level, our latest blog shares expert insights and practical tips to help you stand out in today's competitive landscape. https://lnkd.in/dzjmDHd6

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Struggling to reach the right audience with your B2B marketing efforts? Buy UK Data offers targeted email lists across nearly 100 industries, ensuring your message reaches the decision-makers you need. Stop wasting resources on generic marketing and increase your ROI with laser-focused campaigns. Learn more about our data solutions https://bit.ly/3NniRRH #data #B2B #Emailmarketing #targeting #sectortargeting

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It’s time to make the case for Account-Based Marketing! 🎯 💼 We've got the template you need here: https://lnkd.in/du8BCufq Building a strong #ABM strategy starts with a solid business case. Our new guide, Building an ABM Business Case, gives you the tools and insights you need to win over leadership and get the buy-in to launch or scale your ABM efforts. Our template will help you to: ✅ Align sales & marketing teams ✅ Showcase potential #ROI ✅ Present #data that drives decision-making #AccountBasedMarketing #MarketingStrategy #B2BMarketing #BusinessCase #B2B

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Just one week to go until brightonSEO 🏖️😎🔎 Head to Syndicate 1&2 on Thurs 25th at 4:50pm to catch SALT's Dan Taylor ♒ chat about AI, SGE, helpful content, and communicating SEO risk potential to stakeholders. Reporting on updates and changes in Google’s AI evolution is one thing, but communicating it is another. Stakeholders need to be able to understand how the landscape changes affect them - our challenge lies in delivering this in the context of increased capabilities of AI generative content and the looming presence of SGE and its ever-evolving state. Dan will take his learnings from previous Google product developments (both successes and failures) - as well as communication methods used by NASA to demonstrate threat probability - to demonstrate how we can communicate 'shifting risk' as variables which affect the project continue to change. We'll see you there 👉 https://lnkd.in/eBNNgP-c #brightonseo #ai #sge #helpfulcontent #seo #stakeholders #seoagency #talk

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The HubSpot Adoption Gap is real—and it’s holding your clients back from realising their full potential with HubSpot. In today’s post, we cover the most common pitfalls businesses face when trying to close the HubSpot Adoption Gap—and how you, as a HubSpot partner, can help them avoid these traps. From leadership buy-in to customisation, training, and data hygiene, we lay out the strategies that will transform your clients’ use of HubSpot. Read the full article here https://hubs.la/Q02QLcp00 #CustomerSuccess #HubSpotPartner #HubSpotAdoptionGap

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Explore how webinars can drive deeper engagement within target accounts to boost ABM performance ✅ Download: https://bit.ly/3QITUVw #ABM #b2b #marketing #webinars

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Explore how webinars can drive deeper engagement within target accounts to boost ABM performance ✅ Download: https://bit.ly/3QITUVw #ABM #b2b #marketing #webinars

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