Automotive advertising is shifting away from traditional age-based targeting as consumers expect more personalized experiences. With new vehicles launching and the rise of EVs, marketers must embrace advanced audience targeting, leveraging data insights to focus on households ready to buy. #B2CData #ConsumerData #Personalization https://lnkd.in/ekrQidsS
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Consumer Intelligence Group (CiG)'s approach to #omnichannel media activation addresses two key challenges with addressability across media channels, both online and offline in Canada's unique environment. 1. Privacy - our process and use of IFAs is completely transparent so as marketers you can easily understand how we protect Canadians' anonymity and privacy for your programs. 2. Scale - a digital audience of over 40 million covering 93%+ Canada Post / Postes Canada points of call (households) allows you to coordinate and execute omnichannel media activations at a comprehensive scale. If I add a third point, it would be ease of execution. Developing an audience and deploying to your digital and direct channels takes just a few minutes. Happy to show you how. https://lnkd.in/gdHYVbrZ
What if you could target your audience down to their exact rooftop, all while respecting their privacy? intelligentVIEW’s approach to mobile ID targeting does just that. By leveraging device identifiers and precise geographic data, we deliver unparalleled accuracy in audience targeting. We talk more about the importance of geography in elevating digital advertising performance AND opening up an entirely new area of opportunity for marketers. Check it out on our website: https://lnkd.in/gR8bGfVx #AudienceTargeting #OmnichannelMarketing #BusinessGrowth
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The precision of adding mobile ID targeting to direct mail campaigns has opened up a whole new avenue for marketers and has given our clients a true omnichannel campaign process...right from intelligentVIEW. No more silo'd channels..no more response attribution nightmares...just a cohesive go to market strategy over multiple channels.
What if you could target your audience down to their exact rooftop, all while respecting their privacy? intelligentVIEW’s approach to mobile ID targeting does just that. By leveraging device identifiers and precise geographic data, we deliver unparalleled accuracy in audience targeting. We talk more about the importance of geography in elevating digital advertising performance AND opening up an entirely new area of opportunity for marketers. Check it out on our website: https://lnkd.in/gR8bGfVx #AudienceTargeting #OmnichannelMarketing #BusinessGrowth
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Unlock the power of real-time precision in #DOOH! Our latest blog dives into how Adsquare’s integration with Displayce is reshaping digital out-of-home campaigns with precise audience targeting, footfall measurement, and real-time optimisation. Curious about how these innovations drive measurable brand impact? Read more to discover what’s possible with programmatic DOOH! https://lnkd.in/e2S-BEhn #PartnerSpotlight #Adsquare #Displayce #ProgrammaticAdvertising #AudienceTargeting #FootfallMeasurement #LocationDataPlayedRight
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As third-party cookies phase out, identity resolution is key for privacy-first audience targeting. Leveraging first-party data and new techniques ensures brands can still engage effectively while respecting consumer privacy. 🔐 How is your team preparing for this shift? #DigitalMarketing #PrivacyFirst #IdentityResolution Read more:
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Navigate the Future of Digital Advertising by embracing Data-Driven Contextual Targeting! Discover how Zeotap Data and iIluma’s innovative solution empowers marketers to adapt and thrive now and in the post-third-party cookie world. Gain deeper audience insights, expand reach intelligently, and scale campaigns with confidence. Ready to transform your advertising strategy with Zeotap Data-powered Contextual Expansion? Learn more https://lnkd.in/dFAvJeHv #DataDriven #SmartScaling #ContextualExpansion #AudienceInsights #MediaAgency #AdvertisingStrategy #FirstPartyData #ContextualTargeting #DigitalAdvertising #DataDrivenMarketing
Data-Driven Contextual Targeting
https://zeotap.com
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Hear Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, share his thoughts with Nielsen on how the the media industry faces several hurdles in implementing advanced audience targeting. The industry is quickly adapting, are you moving toward a more sophisticated targeting? Message me to discuss how Nielsen’s Big Data + Panel can help you gain smarter advertising decisions. Watch the video here: https://bit.ly/3NkI811
Advanced audience targeting to unlock granular viewer insights
nielsen.com
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Did you know that 70% of B2B marketers are now incorporating CTV platforms into their plans? Attracted by the potential to drive performance, they are backing this with increased spend, with an impressive 92% planning to maintain or expand their investment in CTV. So, what’s the benefit for B2B? 🤔 B2B CTV advertising offers a range of benefits: precise audience targeting, better measurement, attribution and allows brands to express their personality in a visually engaging format. Learn more from EssenceMediacom's Kebrina Robinson: https://lnkd.in/g6RbHqPr
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Many companies struggle with impersonal SMS blasts despite user data availability. To address this, BigCo draws on our experience in building loyalty platforms at CrowdTwist. At BigCo, our mission is crystal clear: refine audience targeting, messaging, and timing for impactful SMS campaigns. Given the constraints of resource-strapped marketing teams, how can brands pivot towards tailored, intuitive campaigns to enhance user experience? #SMSMarketing #datadrivenmarketing
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This week on the Ampliffy Blog, we explain how understanding key variables of demographic, geographic, and behavioral in in-stream video advertising campaigns can enhance audience targeting, engagement, and return on investment. Full article: https://lnkd.in/dgs-P2GV #videoadvertising #adcampaign #engagement
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Have you ever wondered why some best-performing ads just keep winning? Head over to the blog to see how algorithms shape audience targeting, and what steps we take to push creative boundaries while maintaining strong performance for our ad campaigns. 🎯 https://lnkd.in/gQQNtkfu #CreativeStrategy #UserAcquisition #GameGrowth #SuperFaction
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