Our Nexties are pretty good at growing donations online 📈 – and just as good at showing up and working hard for a good cause. 👏 Back in August, our team took some time to work with Texans on Mission, making first-step kits for families in crisis situations. It was a powerful reminder that behind every nonprofit are real people and communities in need. When we come together to support them, great things happen. Stay generous, friends! ❤️
NextAfter
Fundraising
Plano, TX 7,738 followers
We work with nonprofits to develop and execute research-backed fundraising strategies that help you grow online revenue!
About us
🫶 We’re obsessed with decoding what works in digital fundraising and sharing it with as many fundraisers as possible. 🔬 Through our original market research and 7,000+ case studies, we have turned the internet into a living laboratory where we constantly work to understand what motivates donors and inspires them to give — then share what we’ve learned free of charge through our research reports, experiment library, and fundraising resources. 🤝 We apply our learnings by partnering directly with nonprofits to develop and execute metric-driven digital fundraising strategies that help you earn more traffic, donors, and dollars to sustainably grow your online revenue. Ask us how we can help your organization! 🎓 Ready to level up your digital fundraising skills and become a bonafide Fundraising Genius? The NextAfter Institute offers in-depth, CFRE-accredited courses designed to help you and your team level up every aspect of your digital fundraising. Activate your free 30-day trial today!
- Website
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http://www.nextafter.com
External link for NextAfter
- Industry
- Fundraising
- Company size
- 51-200 employees
- Headquarters
- Plano, TX
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Testing and Optimization, Online Fundraising, Revenue Growth, and Conversion Rate Optimization
Locations
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Primary
Get directions
5810 Tennyson Pkwy
Plano, TX 75024, US
Employees at NextAfter
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Aaron Dolton
🚀 VP of Strategic Partnerships at NextAfter | Driving Digital Fundraising Growth | $1B+ in Donor Generosity 🌐
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Jeff Giddens
President at NextAfter
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Jason Roth
Driven To Make A Difference
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Greg Colunga
COO at NextAfter 🚀 | Driving Growth & Generosity in Nonprofits 🌐 | 20+ Years of Marketing & Strategy Expertise 💡
Updates
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👀
NEW CONTENT CHALLENGER APPROACHING ⚠️ NextAfter has a new mini-series coming out, the brain child of Luke Thorpe. Getting back to our roots of when we used to create short, fun & engaging experiment videos. More to come soon ⏱️
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🚨 More than 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐝𝐨𝐧𝐨𝐫𝐬 𝐚𝐫𝐞 𝐚𝐭 𝐫𝐢𝐬𝐤 𝐨𝐟 𝐥𝐚𝐩𝐬𝐢𝐧𝐠. The 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐝𝐨𝐧𝐨𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐡𝐨𝐯𝐞𝐫𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 45%—meaning more than half of your donors need to be re-acquired every year. But 𝐚𝐧 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐨𝐧𝐨𝐫 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐭𝐮𝐫𝐧 𝐨𝐧𝐞-𝐭𝐢𝐦𝐞 𝐠𝐢𝐯𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐥𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐫𝐬. In this new article, you'll get simple, research-backed tweaks to dramatically improve donor engagement following your year-end campaign. 👇
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"𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐫𝐢𝐬𝐤 𝐢𝐬𝐧’𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠—𝐢𝐭’𝐬 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥."
Vice President, NextAfter Institute | Creating research, training, & resources for nonprofit fundraisers | Host of Decoding Generosity | Chief Slime Master @ NIO Summit
Did you know that one overlooked mistake on a donation page can cost tens of thousands in lost revenue? And without testing, you may never even know it’s happening. Fundraising is full of uncertainties—what messaging resonates, which donors will give, and how your campaigns will perform. 𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: 𝐬𝐤𝐢𝐩𝐩𝐢𝐧𝐠 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐧𝐥𝐲 𝐚𝐝𝐝𝐬 𝐭𝐨 𝐭𝐡𝐨𝐬𝐞 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐢𝐞𝐬. When you don’t test, you’re making decisions based on guesses, not data. And the cost? 👉 Potential donors leave your donation page without giving. 👉 Emails fail to drive action because the subject line or timing didn’t connect. 👉 Budgets are spent on strategies that could have been refined for better results. Many fundraisers have apprehensions about testing—either fears that it's too complicated, or that they don't have enough time and capacity. But there’s good news: Testing doesn’t have to be complex! Small steps like experimenting with a new email subject line or tweaking your donation page can reveal big opportunities. It’s about identifying what works best for your donors and making it easier for them to say “yes.” 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐫𝐢𝐬𝐤 𝐢𝐬𝐧’𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠—𝐢𝐭’𝐬 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥. ⚠️ If you want to learn how NextAfter can partner with you to accelerate your online fundraising in 2025, just send me a DM to get started! #OnlineFundraising #OptimizationTesting #NonProfit #NextAfter
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Happy holidays from our team to yours! 🎄 Last Thursday, we gathered at Toyota Stadium | Frisco, TX for our annual holiday party. 🕺💃 It gave us time to unwind, share a meal together 🥩, compete in a very.... interesting snowman-building contest ☃️, and give gifts in the white elephant pass 🐘. We are so grateful for Sandra Harlow, CMP, Stacey Williams, Alyson Kientz, Julie Connor, and everyone else who worked so hard to make this such a special event. 🥰
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There's nothing special about your donation page. That is unless you put it to the test to reveal what works and what doesn't to convert more donors. This organization gave donors control over their impact and built trust & transparency by making this one pretty cool change on their donation page. And it paid off big time. Check it out 👇
An Interactive Donation Experience ✍️
NextAfter on LinkedIn
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Looking to refine your year-end fundraising campaign? These 5 simple steps will help you cut through the noise, inspire your donors, and raise more revenue—without relying on “what we’ve always done.” Check them out👇
Plan a Successful Year-End Giving Campaign In 5 Simple Steps
NextAfter on LinkedIn