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Organizations that use a multichannel communication strategy tend to have higher donor retention rates. 📈
But only 36% of organizations actually do it. ☹️
Learn how to make your year-end campaign stand out in the video linked in the comments 🔗
Now a primary strategy to get our donors attention during year end is to use a multi channel approach. What that means is not just using emails to communicate with an online donor, not just using direct mail to communicate with someone who gives to you through the mail, but using both channels to communicate with both types of donors. Interestingly enough, only 36% of organizations actually used a multi channel strategy in their communications with donors. We've also seen indicators that those organizations that. Use a multi channel strategy tend to have higher donor retention rates. That doesn't mean that a multi channel approach magically makes your donors want to give to you more often and for a long term, but it's a primary way to make sure that you stand out during this key season of reactivating donors.
Get the most out of your year-end fundraising campaign 👉 https://youtu.be/8xtNLEy_iSY