NextAfter’s Post

Revamped our website! - interactive screen recordings of the actual platform so you can get a feel - first-hand writing about why we're doing what we're doing - testimonials from current customers

I talked to a literary events organizer once who was bummed about turnout for what I thought was a great series. I looked at their marketing and they only posted about it once — and when no one showed up, they assumed no one was interested. Remember that it takes seven times for someone to see something for it to register in their brains, so post often and widely! #contentmarketing #literarymarketing #socialmediamarketing #marketingtips

I’ve talked to authors and lit orgs who post about what they do only once, then think, “Well, no one’s interested.” But remember that it takes someone seeing a message around seven times before they internalize it or act on it. So: 📚 post often about your book 📚 post often about your event 📚 post often about your writing workshop 📚 post frequent calls for donations 📚 post across channels (social, website, newsletter) People ARE interested, it just takes work to raise awareness! Want more tips on how to improve your marketing and gain more confidence as you do it? Sign up for the Literary Marketing newsletter (coming soon!): https://lnkd.in/dApffmgy

As Floyd Jones pointed out in our latest newsletter, "Video captures attention faster than any other form of media." 🤩 No wonder video is the fastest-growing post type on LinkedIn! Interested in creating videos for your nonprofit but not sure where to start? Check out our latest resources! 🤳 Quick tips for recording, editing, and posting videos: https://lnkd.in/eP2aShA2 💡 Ideas and inspiration: https://lnkd.in/e499hKvx 🫶 Best practices for fundraising-focused videos: https://lnkd.in/ecGQK976

Don't fall for the easy shortcut that rejects integrity. To do this is to side step a pot hole to fall off a bridge. In other news - I am thinking of some video content next week - what do you want to see? public speaking tips? fundraising tips? Open to suggestions!

How to diagnose fundraising writing easily and quickly https://lnkd.in/gaBvGFQ8

🎪 Roll up, roll up 🎪 Sign up now for our Webinar on March 28th via the link below. 👇 The session will be all about ensuring your digital estates are as impactful as they can be and how to improve the supporter experience. Webinar: Digital estates and donations – improving the supporter experience charitydigital.org.uk • 1 min read                          

What's the difference between your website copy and your fundraising copy? When you write a great fundraising appeal, you put yourself in the shoes of the donor, speak to her like a real person, and show how she is a hero. On our websites, many of us have copy that is so organizational-centric that the donor is completely missing. Be consistent in your messaging: weave the story of how your donor is the hero throughout your communications (including and especially your website).

It pays to make a smart postage decision BEFORE your start writing your year-end appeal. Here are Brianna's tips on how to do that. https://lnkd.in/ge22gAzE

Grant writing is a specialized skill. Knowing your audience is also important in crafting compelling narratives. https://ow.ly/QkCm50Sx2lK