"𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐫𝐢𝐬𝐤 𝐢𝐬𝐧’𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠—𝐢𝐭’𝐬 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥."
Vice President, NextAfter Institute | Creating research, training, & resources for nonprofit fundraisers | Host of Decoding Generosity | Chief Slime Master @ NIO Summit
Did you know that one overlooked mistake on a donation page can cost tens of thousands in lost revenue? And without testing, you may never even know it’s happening. Fundraising is full of uncertainties—what messaging resonates, which donors will give, and how your campaigns will perform. 𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: 𝐬𝐤𝐢𝐩𝐩𝐢𝐧𝐠 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐨𝐧𝐥𝐲 𝐚𝐝𝐝𝐬 𝐭𝐨 𝐭𝐡𝐨𝐬𝐞 𝐮𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐭𝐢𝐞𝐬. When you don’t test, you’re making decisions based on guesses, not data. And the cost? 👉 Potential donors leave your donation page without giving. 👉 Emails fail to drive action because the subject line or timing didn’t connect. 👉 Budgets are spent on strategies that could have been refined for better results. Many fundraisers have apprehensions about testing—either fears that it's too complicated, or that they don't have enough time and capacity. But there’s good news: Testing doesn’t have to be complex! Small steps like experimenting with a new email subject line or tweaking your donation page can reveal big opportunities. It’s about identifying what works best for your donors and making it easier for them to say “yes.” 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐫𝐢𝐬𝐤 𝐢𝐬𝐧’𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠—𝐢𝐭’𝐬 𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥. ⚠️ If you want to learn how NextAfter can partner with you to accelerate your online fundraising in 2025, just send me a DM to get started! #OnlineFundraising #OptimizationTesting #NonProfit #NextAfter
