🚨 More than 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐧𝐞𝐰 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐝𝐨𝐧𝐨𝐫𝐬 𝐚𝐫𝐞 𝐚𝐭 𝐫𝐢𝐬𝐤 𝐨𝐟 𝐥𝐚𝐩𝐬𝐢𝐧𝐠. The 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐝𝐨𝐧𝐨𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐡𝐨𝐯𝐞𝐫𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 45%—meaning more than half of your donors need to be re-acquired every year. But 𝐚𝐧 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐨𝐧𝐨𝐫 𝐜𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐭𝐮𝐫𝐧 𝐨𝐧𝐞-𝐭𝐢𝐦𝐞 𝐠𝐢𝐯𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐥𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐫𝐬. In this new article, you'll get simple, research-backed tweaks to dramatically improve donor engagement following your year-end campaign. 👇
