Lemma

The latest episode of the Growth Master Mind Podcast, host John Koetsier sits down with Angelina Marmorato, AVP of Sales & Partnerships at Lemma, to explore the rapidly evolving world of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Discover how these platforms are not just driving visibility but also creating real, measurable impact in today’s media landscape. 🔗 Full episode here - https://rb.gy/q0ro6o #CTV #dooh #conntectedTv #adtech #programmatic #pdooh #ott #podcast

During the holiday season, advertisers have a unique opportunity to engage with audiences at a time when brand marketing can deliver significant results. Angelina Marmorato, AVP of Sales and Partnerships at Lemma , has outlined a set of actionable strategies to help brands maximize their advertising impact on Connected TV (CTV). By focusing on optimizing data, refining creative, and leveraging high-efficiency targeting techniques, these strategies provide practical guidance for reaching holiday shoppers during this critical period. 🔗 Here are Angelina's top recommendations - https://rb.gy/hp6dh4 🖋️ Tyler Nesler #holidayseason #ctv #ctvadvertising #programmatic #connectedtv #adtech #ssp #

𝗧𝗵𝗶𝘀 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻, 𝘁𝘂𝗿𝗻 𝗩𝗶𝗲𝘄𝗲𝗿𝘀 𝗜𝗻𝘁𝗼 𝗕𝘂𝘆𝗲𝗿𝘀! With 72% of early shoppers already online, 𝗖𝗧𝗩 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 is making waves. But not everyone is a couch potato, right? What was once seen as a challenge is now an opportunity. With  𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗖𝗧𝗩, advertisers can engage consumers at the moment of decision. Lemma helps brands reach audiences at home and outdoors to drive real-time impact and maximize reach. #programmaticadvertising #Lemma #CTVadvertising #VenueBasedCTV #OTTAdvertising #holidayseason #blackfriday #cybermonday

⚽Venue-Based CTV: The New Frontier for Engaging Sports Fans As sports broadcasting shifts across platforms, advertisers need to get creative in reaching fans🍻 . With the right strategy, brands can reach fans where they’re most active, ensuring every dollar spent is maximized. Here's more about this by Angelina Marmorato, AVP Sales North America, Lemma on the advertisingweek. 🔗 Read More : https://lnkd.in/d579r-VU

The future of TV is Connected, and Lemma is here to help you stay ahead. Lemma provides a range of services to maximize the impact of CTV advertising. With precise ad placements and advanced targeting capabilities, Lemma empowers brands to harness the full potential of Connected TV, elevating their advertising strategies to new heights. Check out Lemma’s CTV Solutions to know more: https://lnkd.in/dzT_JGee #Lemma #CTV #CTVAdvertising #ConnectedTV #Programmatic #Omnichannel #OmnichannelPlatform #programmaticadvertising #adtech #programmatic

Venue-based CTV advertising transforms high-traffic locations like gyms, malls, and airports into powerful touchpoints, allowing brands to deliver contextually relevant ads that boost engagement and brand recall. By leveraging advanced data insights, Lemma optimizes ad placements across these venues, helping brands connect meaningfully with specific audiences. 👉 Read the full blog here: https://lnkd.in/dB4J2iza #Lemma #CTV #Advertising #DigitalMarketing #Streaming #CTVAdvertising #VenuebasedCTVAdvertising #VenueBasedAdvertising

TATA AIG leveraged pDOOH screens to promote their exclusive 𝗰𝗮𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 via Lemma. Displaying cluster-specific ads on multiple DOOH screens across Pune, the brand capitalized on moments of waiting periods like traffic jams and parking areas to resonate with vehicle owners. This simple yet effective context-based approach ensured maximum visibility and impact. Agency - Logicserve Digital Pvt Ltd Siddhant Thakare | Vedavyas Badri | Dheenathayalan Balamurugan | Rishi Dinani #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #LargeFormat #pDOOH #omnichannel #tataaig #TATAAIG #TATAAIGInsurance #contextualads #contextualadvertising

🗼𝐄𝐧𝐜𝐡𝐚𝐧𝐭𝐞𝐞 𝐏𝐚𝐫𝐢𝐬! Lemma is thrilled to promote Etihad’s 𝐭𝐫𝐚𝐯𝐞𝐥 𝐭𝐨 𝐀𝐛𝐮 𝐃𝐡𝐚𝐛𝐢 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 for Parisians. The airways sparked an idea to travel to Abu Dhabi amongst urban commuters, travelers & shoppers at the peak hours reaching out to a wide audience, across malls & substations. The creatives in native language resonated with the locals, driving awareness while promoting a fun holiday for the explorers around the Cœur de lumière festival break.  Sabarish Pillai 🇮🇳Sunayna Meena Dhairyashil Harpale #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #Largeformat #pDOOH #omnichannel #Etihad #Etihadairlines #digitaloutofhome #programmatic #digitalmarketing #adtech #supplysideplatform

Did you know that CTV ads capture "active attention" four times longer than mobile ads? This means your audience is more engaged and likely to remember your message. In today's time, where information overload is the norm, capturing and holding attention is paramount. CTV (Connected TV) has emerged as a powerful platform that offers a unique opportunity to engage consumers in a more meaningful way. Learn more about the power of CTV advertising with Lemma: 🔗 https://lnkd.in/dgs8hZw5 #ctv #Lemma #CTV #Advertising #DigitalMarketing #Streaming #CTVAdvertising #omnichannel #VenuebasedCTV #ConnectedTV #SSP #programmatic #advertising #ott #ctv #adtech #programmaticadvertising #consumerbehaviours #consumers #adtechindustry #trends

From creative contextual campaigns to industry contributions and internal celebrations, October was a phenomenal month for Lemma! Here's a quick recap into Oct'24 at Lemma. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 We kicked off the month with some exciting contextual DOOH campaigns for Otrivin and Etihad, capturing attention across key locations. Meanwhile, TATA AIG kept the creativity flowing, lighting up metro cities with their bold and brilliant campaigns! 𝗗𝗶𝘄𝗮𝗹𝗶 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗤𝘂𝗮𝗿𝘁𝗲𝗿 𝗕𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀 This month wasn't just about celebrating Diwali, but also marking the start of a brand-new quarter! We took the time to reflect on our achievements, and also celebrate the amazing work of our team members who were recognized for their hard work and dedication. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Our CRO, Rajeev, represented Lemma at the Pitch Brand Talk Delhi, sharing valuable insights and perspectives as a part of the innovation Panel. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗔𝗯𝗼𝗮𝗿𝗱! A big warm welcome to the new members who joined our team this month! We are thrilled to have you on board as we continue to scale new heights. With a team full of passion and purpose, we’re excited about the growth, success, and innovation that lies ahead #Lemma #roundup #dooh #growingteam #ctv #october #Campaigns #growth #programmatic #omnichannel #Otrivin #Lenovo #Etihad #TATAAIG #e4m #Diwali #Celebrations