Lemma’s Post

The Power of #Customization and #Quality in Branding. Yesterday, I visited a #JIO store and came across a mobile stand that caught my eye. This wasn't just any mobile stand; it was customized with #JIOReconnect branding, and I was impressed by both the concept and the quality. The product was highly durable, and it got me thinking about the impact of good customization. Curious, I did some research and discovered that this product is also sold at #RelianceDigital, #JIOMart, #AJIO, and more, with prices varying significantly across platforms. Yet, one thing was clear: a well-made product, even when branded with a name that might not be universally recognized, still attracts attention. This experience reaffirmed a crucial point for me: If a product is good, people don’t mind using it, regardless of the branding. Customization can make any product stand out, and quality is what truly captures the audience. Imagine that JIO is Creating products that are being sold as well as internally being used just like #merchandisestore in corporates. This made me appeal as we approach Diwali, it’s the perfect time for corporates to start planning their giveaways. Every idea takes time to materialize, and thoughtful, customized gifts can leave a lasting impression. Let’s focus on creating products that speak for themselves and add value, especially during this festive season. #Branding #Customization #ProductQuality #DiwaliGifting #CorporateGifting #MarketingInsights #CustomerExperience #partner #tabledecor #utility #dealersgifting

Zepto’s CHINGARI Box sparks Experiential Magic this Diwali 🌟 Diwali is traditionally a time of big-budget ad campaigns, endless discounts, and eye-catching packaging. But this year, Zepto rewrote the playbook with a bold, conscious choice—the CHINGARI Box, a limited-edition gift that’s less about gimmicks and more about genuine connection. At Mark-it IBSM, we believe that Experiential Marketing isn’t just about creating something people see; it’s about crafting experiences that people feel. Zepto has embodied this principle perfectly by delivering an eco-friendly Diwali surprise that taps into the core values of today’s customers. Instead of the expected flash, they offered a thoughtful, sustainable experience that feels refreshingly new. Here’s what stood out to us as marketers: 1. A Bold Brand Statement🌍: Zepto’s commitment to sustainability transforms traditional celebrations into eco-friendly ones, turning customers into brand advocates. 2. Partnerships with a Purpose🤝: Collaborating with partner brands, Zepto enhanced the CHINGARI Box’s impact without inflating costs, showcasing the power of meaningful partnerships. 3. Making Sharing Inevitable📲: The visually appealing design of the CHINGARI Box encourages social sharing, driving organic reach without heavy ad spending. 4. An Experience Over a Discount 🎉: This shift from price-based to value-based marketing builds deeper loyalty, showing customers that Zepto values them as more than transactions. Mark-it applauds Zepto’s initiative, led by Chandan Mendiratta, for turning festive gifting into a meaningful connection. In a world chasing virality, Zepto’s strategy reminds us that impactful campaigns resonate on a personal level. Here’s to marketing that’s bold, memorable, and crafted with heart! 🌠 Post Credit: Tisha Thakkar Anant Rastogi Simran Sachdeva Aadit Palicha Kaivalya V. Devendra Meel Ramesh Bafna Ankit Agarwal Nikhil Mittal Vinay Dhanani Vikas Sharma Divesh Sawhney #Markit #ExperientialMarketing #Zepto #Diwali2024 #SustainableBranding #CustomerConnection #InnovativeMarketing #IBSMumbai #Experience_Marketing🖤♾️

✨ Diwali 2024 Digital Campaign Success Stories: Insights & Inspiration ✨* Ever wondered how top brands captivate their audience and drive huge sales during the festive season? This Diwali, several brands went above and beyond with their digital campaigns. Let's dive into some of the most innovative and successful campaigns that truly lit up the festive spirit! 🌟 1. Amazon India - Great Indian Festival - Amazon offered **deep discounts, flash sales, and exclusive festive collections**. - Achieved their **highest-ever single-day sales** with **6,500 selling partners** reporting growth. - Campaign elements included **social media promotion, personalized offers, and AR shopping experiences**. 2. Cadbury India - ShopsForShopless - Initiative to support **local hawkers and small businesses**. - Encouraged shopping from local vendors with special discounts on Cadbury products. - Boosted sales and created a powerful emotional connection with consumers. 3. OnePlus - Make It Special - Focused on the true meaning of **friendship and compassion**. - Highlighted the importance of **sharing joy and festivities**. - Strengthened brand presence through **emotional storytelling** and promotions. 4. OPPO - Vishwas Ka Deep - Emphasized **trust** and the journey through Diwali celebrations. - Connected with consumers on a deep emotional level through storytelling and visuals. 5. Flipkart - Big Billion Days - Offered **massive discounts and exclusive deals**. - Leveraged **social media, personalized offers, and AR shopping experiences**. - Achieved a significant increase in sales and consumer engagement. 6. Tanishq - Joy of Togetherness - Focused on the spirit of **family and togetherness**. - Featured heartwarming stories and advertisements. - Led to increased sales of their jewelry and accessories. These campaigns not only drove impressive sales but also created lasting memories for consumers. The power of creative and thoughtful marketing during the festive season cannot be overstated. **#DigitalMarketing #Diwali2024 #BrandSuccess #CustomerEngagement #SalesGrowth**

Late Diwali Surprise from Dhan! Just received this Diwali surprise from Swiggy Instamart, courtesy of Dhan While it's a bit late to the party, I must say, Dhan's marketing strategy is quite intriguing. What I like about it: - Unique and Memorable: The stickers are a fun and unexpected way to engage with customers. It's a tangible reminder of the brand and its values. - Targeted Marketing: By partnering with Swiggy Instamart, Dhan is reaching a wider audience, particularly those who are likely to be interested in investing. - Brand Recall: The stickers are a clever way to increase brand visibility and recall. Every time I will see them on my laptop/phone, I'll be reminded of Dhan. While the timing might not have been perfect, this innovative marketing tactic definitely leaves a lasting impression. It's a great example of how a simple, creative idea can go a long way. #Dhan #MarketingStrategy #FinancialPlanning #Investing #StockMarket #PersonalFinance #Marketing

I recently received a delightful Diwali gift box from Blinkit , filled with trial packs and sweets. It was a heartwarming reminder of how powerful #experientialmarketing can be! As a child, I cherished the small trial packs tucked into newspapers, treating them like treasures. Over time, those experiences faded, but it seems we’re now witnessing a renaissance in experiential marketing. Blinkit's thoughtful gift box exemplifies this shift. In a world saturated with digital interactions, this tactile approach stands out, resonating deeply with consumers. As we move forward, it’s clear that experiential marketing will play a crucial role in building brand loyalty and fostering meaningful relationships. Kudos to brands like Blinkit for leading the way in this new wave of customer engagement! Let’s embrace this trend and create experiences that touch hearts. #ExperientialMarketing #Nostalgia #CustomerEngagement #BrandLoyalty #MarketingInnovation #Blinkit #TangibleExperiences #EmotionalConnection #BrandExperience #DiwaliGifts Albinder Dhindsa

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄? 𝗕𝗿𝗮𝗻𝗱𝘀 𝗴𝗼 𝗮𝗹𝗹 𝗼𝘂𝘁 𝗱𝘂𝗿𝗶𝗻𝗴 𝗗𝗶𝘄𝗮𝗹𝗶 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗳𝗲𝘀𝘁𝗶𝘃𝗲 𝗰𝗵𝗲𝗲𝗿 𝗶𝗻𝘁𝗼 𝗯𝗼𝗼𝗺𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀! 🎉 Here’s how top companies light up the season with smart, impactful marketing: ✨ 𝗗𝗲𝗲𝗽 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 & 𝗙𝗹𝗮𝘀𝗵 𝗦𝗮𝗹𝗲𝘀 From massive discounts to lightning deals, brands like Amazon and Flipkart create urgency, driving customers to shop now or miss out! ✨ 𝗙𝗲𝘀𝘁𝗶𝘃𝗲 𝗕𝘂𝗻𝗱𝗹𝗲𝘀 & 𝗚𝗶𝗳𝘁 𝗛𝗮𝗺𝗽𝗲𝗿𝘀 Gift-giving is at the heart of Diwali, and brands curate special hampers, making it easy for customers to celebrate the season of giving. ✨ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗩𝗜𝗣 𝗢𝗳𝗳𝗲𝗿𝘀 Targeted ads and loyalty perks make customers feel valued, with exclusive Diwali deals that bring shoppers back for more. ✨ 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 & 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Influencers amplify festive spirit with genuine product reviews and Diwali gift ideas, making brand stories feel personal and memorable. ✨ 𝗚𝗮𝗺𝗶𝗳𝗶𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗻𝘁𝗲𝘀𝘁𝘀 From lucky draws to festive-themed games, brands create interactive experiences that boost engagement and keep customers coming back. During Diwali, it’s more than just sales—it's about creating connections, memorable experiences, and loyalty. 💡 𝙃𝙤𝙬 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙥𝙡𝙖𝙣𝙣𝙞𝙣𝙜 𝙩𝙤 𝙨𝙝𝙞𝙣𝙚 𝙩𝙝𝙞𝙨 𝘿𝙞𝙬𝙖𝙡𝙞?  𝘿𝙧𝙤𝙥 𝙮𝙤𝙪𝙧 𝙞𝙙𝙚𝙖𝙨 𝙗𝙚𝙡𝙤𝙬! #DiwaliMarketing #FestiveSeason #Branding #CustomerEngagement #MarketingTactics #starleadershub

💥 Achieving ₹3.8L+ in Single-Day Diwali Sales!( Still 3 hrs to go )💥 Target Location - Delhi NCR Only Our F&B brand broke records in a single day with a focused strategy! Here’s how we achieved this milestone with just ₹15K in ad spend: - Precision Scaling: Strategically scaled ads to hit high-conversion segments, ensuring every rupee counted and kept returns high within the single-day window. - Festive Creatives That Stood Out: Launched fresh, festive-themed creatives designed to resonate instantly, sparking Diwali excitement and leading to quick conversions. - Laser-Focused Funnel Structure: Built a compact, high-impact funnel tailored for single-day engagement, with clear messaging at each step to drive urgency and maximize conversions. - Retargeting on Point: Retargeted recent visitors and warm audiences from past interactions, helping achieve a 3.06% conversion rate in just 24 hours. #PerformanceMarketing #SingleDaySales #DiwaliCampaign #F&BMarketing #Ecommerce

Brand gives lot of discounts during festivals, still, they are earning great profits! 💸 During Diwali, brands heavily invest in digital ads, flash sales, and personalized offers to boost sales. 📈 Companies like Amazon and Flipkart run mid-funnel campaigns and flash sales with discounts of up to 50%, creating urgency and driving conversions. Additionally, brands focus on culturally relevant storytelling. For example, Cadbury Gifting India's campaign supports local businesses, which resonates emotionally with consumers. Platforms like Disney+ Hotstar combine entertainment and sports to engage large audiences, further enhancing brand visibility. These strategies are expected to contribute to a 47% rise in festive spending, with consumers favoring categories like clothing and electronics. So what are you waiting for? Go out and build your festive marketing strategies! #festivemarketing #festivities #brandgrowth #sales #pankush

What Makes Our Services Unique? 🌟🛒 As we celebrate Diwali Padwa today—a day symbolizing new beginnings, resilience, and prosperity—Avhad Enterprises is here to empower your eCommerce journey with solutions that align with these timeless values 🪔✨. Just as Diwali Padwa brings families and communities together, our eCommerce approach connects businesses with customers in impactful, meaningful ways. Here’s how we embody these festive values in our services: 1. Omnichannel Integration: 🌐 Diwali Padwa is a time of reconnecting with loved ones, whether near or far. Similarly, our omnichannel integration unites online and offline channels, providing a seamless, cohesive shopping experience that keeps customers engaged wherever they are. 2. Quick Launch Solutions: ⚡ Starting fresh ventures is symbolic on Diwali Padwa, and our quick-launch solutions allow businesses to establish a strong presence swiftly. We ensure you’re ready to shine in the marketplace without compromising quality. 3. Localized Strategies with Global Reach: 🌍 Just as Diwali traditions vary across regions yet resonate globally, we tailor strategies that honor local customer preferences while making it easy for you to expand internationally—ensuring you connect authentically with audiences everywhere. 4. Advanced Data Security: 🔒 Security and trust are the cornerstones of a successful Diwali celebration. We uphold these values by implementing robust security protocols to protect customer information, offering a safe, trustworthy shopping experience that nurtures long-term loyalty. 5. Sustainable Practices: 🌱 Diwali Padwa reminds us of our responsibility to the environment. At Avhad Enterprises, we incorporate eco-friendly methods to align your business with the rising consumer demand for sustainable practices—promoting both ethical values and customer appeal. 6. Tailored User Experiences: 🎨 Just as each Diwali celebration is unique, we craft user journeys tailored to resonate with your audience. Our personalized shopping experiences build strong connections with customers, enhancing engagement and satisfaction. Let’s illuminate your eCommerce path with innovation and growth this Diwali Padwa! Ready to take the next step? Connect with us to build a future-ready business! 🚀🤝🪔 #DiwaliPadwa #NewBeginnings #UniqueSolutions #AvhadEnterprises #eCommerceManagement #BusinessExcellence #FutureReady #InnovationInEcommerce #OmnichannelSuccess #QuickLaunch #CustomerSecurity #SustainableGrowth #EcoFriendlyBusiness #PersonalizedShopping #UserExperience #MarketExpansion #DigitalTransformation #RetailInnovation #FutureOfCommerce #EcommerceSuccess #BusinessSolutions #GrowthStrategy #GlobalEcommerce #SecureShopping #CustomerSatisfaction #BusinessResilience #EcommerceEvolution #EfficientEcommerce #ElevateYourBusiness #EngagementBoost

At every turn, there are multiple choices for a consumer for a product they want. And this growing competition has made it tougher for brands to capture audience attention. But one way to do that is through hyper-personalisation. It helps create targeted and engaging campaigns that resonate with Indian customers. By using this, brands can achieve: 👉 Higher engagement 👉 Increased conversion rates 👉 Stronger customer loyalty Take Myntra and Flipkart, for example. They use AI-powered algorithms and machine learning to offer personalised product recommendations and even personalised price alerts! But it’s not only Indian brands that are using hyper-localization. Global brands are also localising for Indian markets through hyper-personalization: ▶️ The Coca-Cola Company launched festive campaigns in India, like "Happy to Queue" for Durga Puja, celebrating local traditions and connecting emotionally with Indian audiences. ▶️ For Diwali, IKEA created an ad campaign featuring a family setting up their home and enjoying the joy of finding a surprise gift—a new IKEA product. This resonates with Indian consumers who value family time and the joy of gift-giving during festivals. ▶️ Cadbury tapped into the Indian tradition of sharing sweets during festivals with its "Milkar Karo Muh Meetha" Diwali campaign, bringing a sense of nostalgia and togetherness 🙌 I believe hyper-personalisation has the potential to transform how brands market themselves. It can help brands drive sales, ROI and also help build stronger relationships with their customers. What do you think about this approach? Share your thoughts in the comments below! 👇👇