Lemma’s Post

Warner Bros. Discovery partners with KERV Interactive to enhance streaming ads with "Shop with Max" and "Moments," offering a personalized, integrated experience for viewers. Brands like Wayfair will leverage these tools to create relevant, engaging campaigns across the Max platform. Key Notes: Ryan Gould, Head of Advanced Advertising and Digital Ad Sales, Warner Bros. Discovery, said, “Shop with Max and Moments are two dynamic solutions that exemplify how Warner Bros. Discovery is accelerating and delivering innovation across advertising technology. “By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max,” Gould said. “We’re excited to be partnering with Warner Bros. Discovery to redefine what’s possible in streaming advertising,” said Marika Roque , Chief Innovation Officer of KERV Interactive. “With Shop with Max and Moments, we’re harnessing the power of KERV’s patented moment-based metadata to create hyper-relevant, contextual ad experiences that enhance viewer engagement and bring brands closer to their consumers through stories they love.” “We’re delighted to collaborate alongside WBD and KERV to create a more contextually relevant ad experience for viewers” said Kara O'Brien, Head of Brand Marketing at Wayfair. “These new solutions on Max will make it easy for viewers to discover and purchase items for their homes inspired by the content they’re viewing and enjoying on Max.” Download DigiScoop today – the app that delivers quick, concise news for digital marketers.  Android : https://lnkd.in/gZdyNJHw IOS : https://lnkd.in/gZHbwkBT Stay ahead of the curve with 70-word updates #StopMindLessScrolling #Just2MinsonDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #StreamingInnovation #Advertising #Max #KERV #WBD #DigitalAds

📺 Ever wondered about Connected TV vs Over-The-Top (OTT)? 📺 Confused about the difference between CTV and OTT? You’re not alone! Our latest blog post dives deep into these evolving digital media landscapes and explores their impact on traditional TV and advertising models. 📺✨ 🔍 Key Takeaways: - What is CTV? Think Smart TVs and gaming consoles with internet connectivity. - What is OTT? Streaming services like Netflix and Hulu that deliver content straight over the web. How is this changing advertising? Discover how advanced targeting and interactive ads are reshaping the industry. Ready to get ahead of the curve? Click here to read the full article and explore how these trends will shape advertising in 2024 and beyond: https://lnkd.in/g7bRMBtq

📈 2025 Ad Spend Forecast: CTV and Data-Driven Insights Take Center Stage! The latest forecast from MediaPost shows a major shift in ad spend as brands are increasingly prioritizing Connected TV (CTV) and data-first strategies. With CTV leading the pack, advertisers are aiming for greater personalization, deeper audience insights, and impactful storytelling on streaming platforms. For brands looking to stay competitive in 2025, harnessing the power of CTV is no longer optional—it’s essential. As smaller, independent agencies like Advu lead the charge with agile, data-centric approaches, there’s never been a better time to evaluate your media strategy. Curious about what this shift means for your brand? Reach out to Advu for a conversation on how to maximize your CTV presence and take full advantage of data-driven ad strategies. Let's connect! https://lnkd.in/d4iK2Uzw #CTV #OTT #Streaming #Programmatic #Video #Advertising #AdvancedTV

In a partnership with Shopsense AI, Paramount is stepping up its game with new shoppable ad units. The streaming giant is working to integrate shoppable ads directly into popular shows with QR codes. This will let viewers scan and instantly shop products related to crowd favorites like “Top Gun: Maverick” and “Yellowstone”. What’s more – the partnership will integrate SSP partner, Magnite, to make product placements available via programmatic buying versus only direct deals, further scaling Paramount’s shoppable ad network. This move by Paramount is a perfect example of how seamless and interactive advertising is becoming essential in today's digital landscape. As viewers, we're already engaged with the content we love; now, imagine being able to shop products related to that content in a way that feels natural and effortless. At CRAFTSMAN+, we're excited about the advancements in this space and are gearing up to push the boundaries even further with our own innovations in interactive shoppable ads. Stay tuned for more. #InteractiveAds #ShoppableAds #Innovation #CRAFTSMANPlus https://hubs.li/Q02zhS9w0

for watching ads. This aligns with the growing trend of consumers preferring flexible and budget-friendly options when it comes to entertainment. ## Diversification of Revenue Streams Streaming platforms have recognized the potential of ad-supported tiers as a way to diversify their revenue streams. By offering both subscription-based and ad-supported options, they can cater to a broader audience and maximize their earning potential. This strategy also helps platforms reach users who may not be willing to pay for a subscription but are still valuable to advertisers. ## Targeted Advertising and Personalization Ad-supported tiers enable streaming services to leverage the power of targeted advertising and personalization. By collecting data on user preferences and viewing habits, platforms can deliver more relevant ads that resonate with viewers. This not only enhances the user experience but also allows advertisers to reach their target audience more effectively, increasing the value of ad placements. ## Competition and Market Dynamics The competitive landscape of the streaming industry has also played a significant role in the growth of ad-supported tiers. With an increasing number of platforms vying for viewers' attention, offering ad-supported options can give them a competitive edge. This diversification in pricing models allows platforms to differentiate themselves in a crowded market and attract new subscribers. ## Future Outlook As the trend towards ad-supported tiers continues to gain momentum, we can expect to see more streaming platforms adopting this model and exploring innovative ways to monetize their content. This shift towards a more balanced revenue model, combining subscriptions and advertising, reflects the evolving preferences of consumers and the dynamic nature of the streaming industry. Ultimately, the growth of ad-supported tiers presents both challenges and opportunities for streaming platforms, as they adapt to changing market conditions and strive to remain competitive in an increasingly crowded market.

Disney rolled out a cool new format called Advergames this week, tailored for CTV advertising. This innovation opens a world of opportunity for marketers to create memorable brand experiences... and track it! 🔍 For healthcare marketers and health systems, this isn't just about advertising; it's a revolution in patient engagement. With the capability to embed educational content into memorable quiz and game experiences, we can now educate and inform patients about health conditions and treatments in a way that's engaging and memorable. 💡 The potential benefits? Higher patient participation in health programs, elevated brand awareness, heightened engagement around public health concerns, and stronger customer loyalty. In a world where traditional advertising methods are becoming less effective, Advergames offer a fresh and innovative approach. It's time we think beyond banners and sliders and explore how interaction can transform our marketing strategies. I can't wait to see what this community of healthcare marketers comes up with! https://lnkd.in/gn3R4DgD #MarketingInnovation #HealthcareMarketing #PatientEngagement #Advergames #InteractiveAdvertising #FutureOfMarketing

Netflix Roku Advertising Tubi now DIRECTV Advertising - seems we have a gold rush on advertising to FAST, AvoD and traditional. I estimated a average of 11.2 million “breaks” are required for Nth America each day to fulfilll all the Platforms, this is an average of 4 “in-title” breaks and if you average 2 min AdPods … that’s a lot of content to fill, track and hope for ROI. The reason I built BlimeyAI - upload the Commercial and via 8 Bespoke Apache 2.0 Algorithms match at a segmental level - oh yeah via AI. Last thing we need is repeatable commercials that can disrupt program and storytelling.

Over the past couple of months, we've been educating brands on the importance of CTV, OTT, and OLV. We're not simply telling them that they should be doing something and offering some standard knowledge, but rather explaining the value of video and how to attack the problem of showing the value generated. Evaluating where you currently stand and where you can go from here is essential. But what good is simply seeing your destination without knowing why you want to get there or how to take the next step? Today, we are officially launching The Spotlight SCORE. We designed the metric to give perspective on how your brand compares to other brands concerning CTV, OTT, and OLV and to help provide action items toward creating a winning video strategy. After taking 5 minutes to complete the survey, your answers are run through our proprietary model to determine your SCORE. The model calculates your SCORE by looking at Execution and Innovation variables. We apply our POV based on decades of experience running campaigns, and then we will send you your SCORE Report via email—no expectations for a follow-up call. No annoying salesperson blowing up your inbox. But we hope you'll take the feedback on what's going well and the action items you could take to improve your video offering. We hope to begin a conversation that empowers you to beat your competition in CTV. We know there's more to it than navigating to a platform, uploading creatives, selecting an audience, connecting a credit card, and pressing Launch. Utilizing First-Party Data, understanding tools and partners that can balance Awareness and Performance campaigns, and having the right measurement strategy will help you understand more than simple platform KPIs. If set up correctly, you can tie campaign performance to actual business results. Whether you're a Brand or an Agency, take a trip over to The Spotlight SCORE page and spend 5 minutes that can turn into real ROI improvements and efficiency gains that power additional budget for more tests. Always Be Testing. So, head on over to our site to get started. We had a great time developing The Spotlight SCORE and hope it can illuminate new things to think about.

Check it out!! Our latest blog post about Content Object Signals just dropped. Learn how brands and advertisers can harness the power of these signals to achieve the *holy grail* of reaching streamers at the "right time, right place."

Do you know the importance of #ConnectedTV - CTV advertising and its benefits? ✅ With the rise of streaming services and internet enabled devices, viewers are increasingly watching their favourite shows, movies and sporting events on Connected TV (CTV). ✅ With consumers cutting ties with cable and flicking to streaming, CTV has emerged as an ideal channel for advertisers to reach a more engaged audience. ✅ What is Connected TV? 📌CTV refers to an internet enabled device built into or connected to a television. 📌It allows viewers to stream live or on demand video content. Examples of CTV include Smart TVs, like Amazon Fire stick, Apple TV, Chromecast etc, or external devices or gaming consoles. 📌 CTV allows viewers to access a wide range of video content through subscription and ad supported streaming TV services like Netflix, Disney+, Amazon prime, Zee 5, etc. ✅ What is CTV advertising? 📌 CTV advertising is a type of digital advertising in which ad space is sold within or alongside streaming content. 📌 This includes linear video ads displayed belore, during and after a TV show, movie, or scheduled programming and non linear video ads overlayed on top of the content streamed through CTV. 📌Free ad supported TV- FAST, continues to grow in popularity. Top streamers like Netflix Amazon prime and Disney+ are experiencing increasing business in advertising. 📌These approaches are allowing SMBs to target audience through premium channels at lower cost and ad spend. ✅ Benefits of CTV advertising. 📌 CTV allows advertisers to target the right audience at the right time and moment, captivating customers when they are most receptive watching TV in the comfort of their homes. Here are five of the main benefits of CTV advertising: ➡️1. CTV offers enhanced targeting capabilities. ➡️2. CTV call be leveraged for Retargeting. ➡️3. CTV provides real time optimisation and measurement. ➡️4. CTV enables more holistic campaigns. ➡️5. CTV has increased viewer engagement. ✅ CTV ad formats, targeting and metrics. ➡️ CTV ad formats. 📌In stream ads. 📌Non linear ads. 📌Companion ads. ➡️ CTV measurement. 📌 Impressions. 📌 Watch time and video completion rates. 📌 Cost per completed view - CPCV. 📌 Return on ad spend - ROAS 📌View through conversions. ➡️ CTV targeting capabilities. 📌 First party targeting. 📌 Location based targeting. 📌 Platform and device targeting. 📌 Demographic targeting. 📌 Contextual and interest based advertising. 📌 Retargeting. ✅ CTV best practices. 📌1.Use CTV as a part of multi-channel strategy. 📌2. Get creative with your CTV ads. 📌3. Reduce ad fatigue with frequency capping. 📌4. Use CTV to boost brand awareness and guage brand recall. 📌5. Target the right audience. 📌6. Get interactive. ✅If you resonate with my views, please like and comment with your thoughts. ✅ Thank you for reading and wish you a great day ahead! 📌 For more such content, please follow me Nischal Kumtakar 💎 .