Lemma’s Post

I am thrilled to announce that Now TV is ready to revolutionize the world of linear channel advertising! We are taking a giant leap forward by transitioning from non-targeted advertising to addressable TV, unlocking a whole new level of advertising effectiveness and impact for our valued clients. With the introduction of addressable TV, we are empowering our advertising clients to enjoy the immersive experience of big-screen advertising while ensuring their messages reach the right audience at the right time. Gone are the days of generic ads that may or may not resonate with viewers. Now, we can deliver highly targeted ads that make a real impact. By embracing addressable TV, we are committed to helping our advertising clients maximize their return on investment. With accurate targeting, they can eliminate wasteful spending on audiences who may not be interested in their offerings. Instead, they can focus their resources on reaching those who are most likely to convert, ultimately driving higher conversion rates and increasing their advertising effectiveness. #NowTV #AddressableTV #AdvertisingRevolution #TargetedMarketing #MaximizeImpact

Immersed in the world of #marketing, I've been fascinated by Connected TV #ctvadvertising's disruptive potential. It seems like we've found the sweet spot in the way it combines the wide reach of traditional TV with the precise targeting of digital advertising. Customised content that speaks to each individual viewer is made possible by #datadriven methods in CTV, which were not as practical in traditional TV advertising. The outcome?  A discernible increase in customer involvement. Seeing a campaign you've created reach the 'right' audience rather than merely a large one is exhilarating. Every #advertisement space becomes a chance for a significant interaction when it is possible to monitor viewer behaviour and preferences. Reaching viewers is no longer the only goal, instead, you also need to engage them, ascertain their needs, and provide content that appeals to them specifically. CTV advertising is not only altering the game in this new marketing era, but also redefining it.

Connected TV (#CTV) exploded in 2024—and it did so with good reason. This year, advertisers flocked to CTV because it offers benefits such as: 👀 Engaged Audiences: Viewers spend more time glued to their screens, and they are ditching traditional linear TV for CTV options. 🎯 Targeted Advertising Capabilities: CTV enables precise targeting, reaching viewers most likely to convert. 📊 Advanced Measurement: Data-driven insights help advertisers optimize campaigns and measure success with unparalleled accuracy. So is CTV included in your 2025 #advertising strategy? (If not, it probably should be—and of course, we are here to help if you want to chat! Just reach out.) Also, for some immediate insights, check out this CTV article from Ad Age, which takes a deeper dive into CTV innovations (link in comments!). #CTV #advertisingtrends #marketinginnovation #Blockboard

CTV vs. Linear TV: Embracing a Hybrid Approach Connected TV (CTV) is rapidly emerging as a powerhouse in the advertising world, showcasing impressive growth and advanced targeting capabilities. However, Linear TV remains a valuable channel, offering broad reach and established viewer habits. For marketers, the key is to leverage the strengths of both platforms. By combining the innovation of CTV with the extensive reach of linear TV, you can create a more comprehensive and effective advertising strategy. #CTV #LinearTV #MarketingStrategy #AdTech #DigitalMarketing #Advertising

We're happy to announce yet another panel. 🚀🎉 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗧𝗩, 𝗢𝗧𝗧 & 𝗟𝗶𝗻𝗲𝗮𝗿 𝗮𝗻𝗱 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲. This panel This panel explores how automation tools are transforming creative strategies, empowering advertisers to optimize targeting, personalize messaging, and drive measurable growth. We'll also examine the future of CTV, OTV, and addressable advertising, providing actionable insights to enhance your marketing effectiveness in this evolving landscape. The experts that will join us: Lisa Stevens Parks from DISH Media Pieter van den Bergh from RTL AdAlliance Clelia Zattoni from Madhive Robert Farazin Farazin from tvbeat Don't miss out on hearing from these amazing industry leaders! ⏰ Request your invite now: https://hubs.la/Q02Rl7p60 #danads #danadssummit #weknowselfserve #automationsolutions #managedservices #adtech #conference #advertising #publishers #advertisers #acceleratingadvertising #datadriven #CTV #OTT #linear #addressable

What is CTV? Want to learn the ropes of Connected TV advertising? 📺 This video breaks down everything from targeting to measurement. Perfect for marketers looking to reach cord-cutters and boost their viewership. Check it out! #CTVAdvertising #DigitalMarketing #VideoMarketing #ConnectedTV #Advertising #DigitalMarketing #VideoContent #MarketingTips

AdQuick’s latest piece highlights some of the key targeting and contextual advantages of out-of-home political advertising (like advertising on Loop TV)! Here's a quick summary: 1. CTV (OOH) lets you target effectively by geographic region 2. Better than linear TV: CTV (OOH) outshines traditional linear TV advertising with targeted reach, captive audiences, and measurable results 3. Prioritize design: think about how people are receiving your ads and making sure the messages are clear, concise and designed in a legible way Read the full piece here: https://lnkd.in/g7_3RtQ2 #politics #2024election #advertising

Entering a transformative phase in 2024, the television advertising landscape is set to undergo significant changes driven by advancements in technology, shifting viewer preferences, and an evolving media ecosystem. This period marks a shift towards the prominence of Connected TV (CTV) and Over-the-Top (OTT) platforms, the growing importance of Free Ad-Supported Streaming (FAST), and innovative targeting approaches due to the phasing out of third-party cookies. These shifts are reshaping the way brands engage with their audiences, necessitating a fusion of innovative, data-driven, and emotionally compelling advertising techniques. In conclusion, 2024 is set to be a transformative year for TV advertising. As technology evolves and viewer preferences shift, advertisers must stay informed and flexible to effectively reach and engage their target audiences. The trends outlined above provide a roadmap for what to expect and how to adapt to this ever-changing landscape. www.dapperms.com . . . . #ContentMarketingMagic #DigitalMarketing #SEOexpertise#MarketingStrategy #SocialMediaStrategist #ContentMarketing #EmailMarketing #DigitalSuccessTips #MarketingStrategy #OnlineVisibility #DigitalMarketing #TargetAudience #InnovateYourBrand #MarketingSuccess #EmailMarketingMastery

Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home 🎯 Reach over 126 million households with superior targeting and advanced attribution using Addressable CTV solutions. Maximize your returns and avoid duplicating efforts.  https://lnkd.in/gS6ei7kY #AddressableCTV #SuperiorTargeting #AdvancedAttribution #MassiveReach #HighImpactAudiences #MeasureSuccess #OnlineOfflineTools #MaximizeReturns #Efficiency #AdvertisingSolutions

💡 Think TV Ads Are Too Expensive? Think Again! With Connected TV ads, you get the broad reach of traditional TV combined with the precise household targeting of digital marketing—all within your budget. 🎯📺 Boost your brand's engagement and visibility without breaking the bank. Dive into the future of advertising with flexible, targeted CTV solutions. Learn more: https://lnkd.in/eHVP6kJ7 #DigitalMarketing #CTV #AdTech #BrandAwareness