Lemma’s Post

The future of TV is data-driven! As we head towards 2025, brands are harnessing the power of precision targeting and AI to deliver hyper-personalised ads that ✅ Enhance viewer engagement ✅ Boost ROI From predictive analytics to seamless cross-platform integration, data-driven TV is revolutionising how we connect with audiences. With the right strategies, brands can create immersive, interactive experiences across multiple touchpoints, bringing omnichannel to life. Are you ready to embrace the next era of TV advertising? #DataDriven #TVAdvertising #AI #Omnichannel #Personalisation #MarketingInnovation #AdTech #beyond #puttingdatatowork

In today’s fragmented CTV landscape, finding and targeting the right audience has become increasingly complex. In this blog post we explore how content consumption differs across device and by time of day and how Teads has created solutions to make media buying as easy as possible. We’re simplifying this challenge with our Advanced Contextual CTV taxonomy. By leveraging billions of data points from both CTV and the Open Web, we help advertisers align content and context to reach the right audience, at the right time, across any screen. #CTV #Advertising #Omnichannel #DigitalMarketing #Teads Read at our Teads blog: https://lnkd.in/e6hh7vjN

Explore Performance TV by Cadent, the pioneering outcomes-based solution merging traditional TV reach with digital targeting and measurability, revolutionizing advertising effectiveness. Read the Latest full News - https://lnkd.in/d6GbGdSS #martech #martechedge #advertising #ctv #digitalexperience #omnichannel #campaign #businessgrowth #innovation #transformation #technology

🛍️ Blending Digital and Physical: TikTok Shop Meets DOOH Advertising 🛍️ In just nine months, TikTok Shop has emerged as a major force in the beauty industry, revolutionizing online retail by integrating shopping experiences directly into the social media landscape. This shift is a clear indicator of how digital platforms are evolving to blend content with commerce. But the digital revolution doesn’t stop there. As more consumers engage with brands online, there’s a growing opportunity to bridge the gap between digital and physical spaces. DOOH advertising is uniquely positioned to capitalize on this trend by bringing the dynamic and interactive nature of digital platforms into the real world. Imagine the power of a TikTok campaign that doesn’t just stay on your screen but extends into your daily environment through strategically placed digital screens. With DOOH, brands can amplify their online presence and create a seamless experience that captures attention both online and offline. As we continue to explore the synergy between digital and physical advertising, it’s clear that the future of marketing lies in creating connected, omnichannel experiences. #DigitalMarketing #DOOH #TikTokShop #AdTech #RetailRevolution #Omnichannel

Need to boost your ad performance this holiday season? Cadent's Audience Direct packages can help you reach key holiday shoppers and moviegoers by leveraging data-driven insights across 125M+ households. With a condensed holiday retail period this year, a focus on audience-first strategies is more crucial than ever. Whether you’re targeting online or in-store shoppers, Audience Direct ensures precise delivery across premium channels to maximize your ROI. Learn how Cadent can elevate your holiday campaigns –https://hubs.la/Q02TZnl90 #HolidayMarketing #AudienceTargeting #CTV #DigitalAdvertising #Omnichannel #Programmatic

It's a DOOH screen..It's digital signage..It's just TV. A VenuEx #TVOOH screen basically completes your customer journey from the first touch point to the last. It's the missing slice in your omnichannel media pie that has the ability to influence purchase decisions in moments that matter the most. Keep reading 👉 https://lnkd.in/gtxSaS6k #oohadvertising #ooh #dooh #outofhome #retailmedia #commercemedia

As CTV grows, digital media buying becomes more complex. Fragmented consumption across screens adds challenges, but Teads simplifies it. Our latest blog post explores how content consumption varies by device and time of day—and how Teads’ solutions make media buying easier. Teads simplifies targeting with: • Advanced Contextual CTV taxonomy that bridges the gap across fragmented screens, making it easier to reach your audience. • Seamless alignment of content consumption across devices and times of day, streamlining omnichannel targeting. • Omnichannel Insights that combine what people watch and read, ensuring you reach the right audience at the right time on the right screen. Read more on the blog >> https://hubs.li/Q02RHmnm0 #ContextualTargeting #CTV #CTVTargeting #Omnichannel #AdvancedTV

Workshop | Batch'24 Digital Future Trends & Policies Increased Focus on Transparency: Advertisers are demanding greater transparency in ad spending and performance metrics, leading to a push for more open programmatic ecosystems. Omnichannel Strategies: Programmatic buying is expanding across various channels (e.g., TV, audio) to create integrated advertising experiences. Sustainability and Ethical Considerations: There’s a growing emphasis on responsible advertising practices and sustainability, influencing how campaigns are planned and executed. Shift to Cookieless Solutions: As third-party cookies phase out, advertisers are exploring alternative tracking methods, such as contextual targeting and first-party data strategies. #futuretrends #marketistmania #mycorporatesessions

AMC really isn't for "everybody." The value proposition of AMC is not that interesting for somebody who's operating exclusively in the Amazon ecosystem. It's a tool built for omnichannel brands. AMC has three primary benefits right now: 1. Data goldmine: a container for some cool paid data sets (Amazon Flexible Shopper Insights are free for the rest of 2024!) 2. Sophisticated ad targeting: Create unique audiences beyond standard DSP or SD capabilities 3. Omnichannel insights: Analyze customer behavior across Amazon, DTC, and other shopping environments AMC is a powerful tool, but it requires strategy and resources to use effectively. If it doesn't align with your needs, you could waste a lot of time with little to show for it. Thanks to Thomas Spicer for surfacing this question in the comments of a post!

Thinking about adding pre-roll ads to your mix? It's a good call: pre-roll ads are 3.5 times less likely to be seen as interruptive by viewers. Learn more: https://lnkd.in/grWERVYg #advertising #video #omnichannel