Admiral: The Visitor Relationship Management Company

Excited to share that Admiral has raised $19M in new funding led by Harbert Growth Partners. This investment is a testament to our mission of protecting the free Internet, one publisher at a time. With this support, we'll continue to innovate and provide publishers with the visitor growth tools they need to build sustainable businesses in an ever-evolving digital world. Thank you to everyone who has supported us on this journey!

Most visitors don’t stick around long enough to discover the best of your site. Admiral's Journey Shaping changes that by guiding each visitor along a personalized path to content they’ll love. The result? Deeper engagement, meaningful interactions, and stronger audience connections. Curious how it works?

How do you turn website visitors into loyal subscribers? It starts with understanding the key strategies and tools that make Visitor Relationship Management (VRM) work. Our VRM Glossary breaks down the essential terms, definitions, and examples that digital publishers need to know.

Publishers are discovering the power of a multi-channel monetization strategy to grow revenue sustainably. By combining ads, subscriptions, and contributions, it’s easier to engage visitors on their terms while building a more balanced and predictable income stream. Explore how diversifying revenue can unlock long-term growth opportunities.

What’s the real value of an ad-free experience? For users, it’s seamless content and privacy. For publishers, it’s steady revenue, loyal subscribers, and first-party data in a cookieless future. Explore how to turn this win-win into your next revenue stream.

What if your messages could do the heavy lifting for you? Automated Messaging Variants use AI to create and test optimized engagement messages, so you can focus on what matters—building relationships that convert.

🎁 This holiday season, let your audience share the gift of your content with Admiral’s Gifted Subscriptions. It's an effortless way for subscribers to treat friends and family while driving revenue for your business. Discover how easy it is to configure, customize, and engage users with gifting.

Adblock users don’t have to mean lost revenue. Publishers can turn things around by connecting with adblock users directly, using strategies that keep the experience positive and the revenue steady. We’ve pulled together practical tips that work—take a look.

What does it take to build a category-defining platform in visitor relationship management?  Admiral CEO Dan Rua dives into the journey on the latest episode of the Front Lines Category Visionaries podcast. In this episode, Dan shares: -Insights on Admiral’s growth from bootstrapping to raising $28 million -How we’re helping publishers turn visitors into lifelong relationships -The challenges and wins that shaped Admiral’s journey in this dynamic market Listen to the full conversation for a glimpse into what makes Admiral a leader in #VRM and how Admiral is shaping the future of media: https://lnkd.in/gGH6eKDc

In publishing, more traffic isn’t always better. Building real relationships with your audience—through Visitor Relationship Management (VRM)—creates the kind of loyalty and engagement that traffic numbers alone can’t deliver. Dive into why focusing on visitor relationships can lead to stronger, more sustainable growth for publishers.