Admiral: The Visitor Relationship Management Company’s Post

💪 Positioning for Growth in 2024 - Publishers seeking growth in digital subscriptions should: 🔬 Experiment: Focus on areas where you can make a significant impact. 🎯 Set Goals: Define 3-5 KPIs for organizational success. 💡 Engage: Develop a comprehensive plan to reduce churn through smart engagement and marketing. 💫 Differentiate: Highlight your unique value proposition. Read more from Amalie Nash in our latest post:

Our Co-founder Anders Rantzau Rasmussen has spoken with over 250 newsletter publishers over the years. Here are some of his findings: 🟣 Publishers find newsletters to be the most engaging source of traffic. 🟣 80% have yet to fully invest in developing a sustainable email monetization model. 🟣 Many offer newsletter ads as a complimentary addition to other print or web campaign products. 🟣 90% lack effective ad booking workflows that can scale. And what does that mean? Looking at our most successful clients, this involves: ⭐ Building a broad suite of sustainable ad product. ⭐ Offering frictionless media buying. ⭐ Building a direct ad sales team. ⭐ Using a dedicated email ad-serving platform that can scale. If your team isn't actively looking to improve your newsletter monetization strategy, why not? If it's due to other priorities, being busy, or thinking "things are working," ask yourself what better fundamental decision-making could do for your velocity, quality, and margins. If you're keen to explore this further, reach out—we're happy to chat!

🚀 Big news for media buyers! RedTrack.io, just raised $3.2M to level up their game! 🎯 With a focus on AI-driven analytics and automation, RedTrack empowers e-commerce and DTC businesses to make smarter, data-backed decisions for their ad campaigns! From tracking 60,000 ad accounts generating over $2B in revenue to serving 800+ businesses—RedTrack is the tool media buyers have been waiting for! Check out the full article in Tech.eu by Lucy Adams here: https://bit.ly/4eKl9so

The newsletter industry is undergoing a revival! 📧 With publishers seeing backfill yields drop and the cookie depreciation looming, the focus is shifting to first-party data and regaining control of audience and traffic. Newsletters are now at the heart of this shift, becoming a key strategic asset. So, what does it take to make newsletters a monetization priority? 🔹 Develop sustainable ad products. 🔹 Enable seamless media buying. 🔹 Build a direct ad sales team. 🔹 Invest in scalable email ad-serving platforms. If your team isn’t actively improving newsletter monetization, ask: What could smarter decision-making do for your growth and margins? 💡 Reach out to us, we're happy to discuss the possibilities. https://lnkd.in/eczpy9_J #NewsletterMonetization #AdProduct #Newsletters

👉 8 reasons why our publishers wholeheartedly choose DIRECT-SOLD ads for their newsletters: 1. It's their most loyal users. Should be treated respectfully 2. They have respect for their brand 3. It's a premium channel - so is pricing. 4. Accept that a 100% fill rate is not a goal. Quality at the right price is. 5. They know their audience 10 times better than any pr🤬grammatic buyer. 6. They would never give away control to third-party demand vendors to their most loyal users 7. Direct-sold also means selling through Private Market Places (PMP) 8. Accept that premium results require real work = Direct Selling If you're itching to dive deeper into the secrets of our publishers' success with Direct Sold ads, contact me via DM or watch out for the unmistakable t-shirt at The Newsletter Conference conference next week! 🚀 #DirectSold #NewsletterAdvertising #PremiumResults #thenewsletterconference

3 Red flags that your ads manager is costing you money (and how to fix it) 🚩 Red Flag #1: They're obsessed with vanity metrics Fix: Ask for reports on ROAS, CPA, AOV and PROFIT. Ignore everything else. 🚩 Red Flag #2: They never test new ad formats or placements Fix: Insist on regular creative testing and expansion to new placements 🚩 Red Flag #3: They can't explain their strategy in simple terms Fix: If they can't explain it, they don't understand it. Find someone who can. Your ads manager should be a partner in your growth, not a black hole for your ad spend. If you're seeing these red flags, it might be time for a change.

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Want to quickly identify underperforming search terms? Here’s a simple workflow to cut through the noise: 👇 1️⃣ Go to the 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗮𝗯 and look for high spend or underperforming broader targets. 2️⃣ Right-click, access the 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽, and head to the 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺 𝗧𝗮𝗯. 3️⃣ Check which terms are overspending or underperforming within your selected date range. You might find wasted spend due to overlooking negatives or longer date ranges. Need help optimizing your strategies? At Junglr, we specialize in turning insights into action to boost your ad performance! How do you manage your search terms? Share your thoughts! 👇 #AmazonAdvertising #PPC #AdOptimization #AskJunglr

Ever wondered why some ad campaigns soar while others fizzle out? The secret sauce lies in the foundation you build before spending a dime. If you're gearing up to improve your strategy, here are the four key things to pay attention to. 1️⃣ Bulletproof confidence in your offer 2️⃣ Fuel Your Campaign with a 3-Month Ads Budget 3️⃣ Embrace the Spotlight by sharing your perspective publicly 4️⃣ Deploy a proven strategy to steer, tweak, and skyrocket your results. If you're serious about building an evergreen client acquisition machine, being clear on these four pillars will not only set you up for success but will also establish you as an authority in your niche. #MarketingSuccess #DigitalMarketingInsights #BusinessGrowthTips #AdvertisingTips #BusinessStrategist

Discover how Google Ads can help you increase foot traffic to your local business. Learn techniques, case studies, and success stories for attracting new consumers and increasing revenue. 🎯🎯🎯🎯🎯