Anders Rantzau Rasmussen

WEBINAR! The Google Analytics 4 playbook for growth 🚀 What strategies are most effective in ensuring a strong ROI from GA4-tracked marketing campaigns? What is the most important thing to remember in your Google set-up? These are some of the questions Accutics’ Kristian Simonsen will explore together with Steen Rasmussen, data expert from IIH Nordic at our webinar on Wednesday morning. With more than 20 years in the campaign tracking game, if there’s something Steen doesn’t know about analytics, it probably isn’t worth knowing. If you’re a marketing leader curious about how to turn holistic data into business impact, join us! → Tickets https://lnkd.in/dnJ25nqX → September 18, 09:30AM CET Got a strategy question related to GA4? Drop it in the comments and we will discuss it in the webinar. See you there! 

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Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/dhM_6XsC

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Tomorrow: Master the content chaos!💡 Join the upcoming webinar and learn from Product Marketing Manager Amalie Røtnes Widerberg and Business Development Manager Øystein Syversen how to stay in control of thousands of files. Content chaos, duplicates, and brand inconsistencies are past history now. Keep your media files organized and enable sophisticated workflows to boost your team's efficiency. Date: Friday, 7 June Time: 10:00 - 10:30 CEST Sign up 🔗 https://hubs.ly/Q02zNFTr0 Find out how to: ✨ Establish a single source of truth across your whole tech stack 🤖 Use AI to improve your content workflows 📷 Manage photos in compliance with GDPR We are looking forward to seeing you there! #Webinar #ContentManagement #GDPR

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Have you heard about the Google leak? 👀 Last week, over 2.500 internal Google documents were leaked, providing relevant insights into the algorithm's inner workings. Google misled the public when SEO experts got too close to exposing parts of the algorithm, as revealed by the documents. The leak has shaken the SEO community, and in our article from last week, our SEO expert, Manne Högström, guides us through the details of the leak and the impacts that will follow. 🔍 Read the full article to discover: 🔹 What the Google leak is all about 🔹 How it impacts SEO strategies 🔹 Essential tips to adapt and thrive in this changing landscape Stay ahead of the game with our expert insights!  Follow the link below to read the full article👇 🔗 ENG: https://lnkd.in/d93ESu3g 🔗 DK: https://lnkd.in/d3JzfM2Y 🔗 SV: https://lnkd.in/drExDDrV  #SEO #GoogleAlgorithm #GoogleLeak #DigitalMarketing

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Learn how Com4 AS increased their website traffic with 50% and generated 700+ new inbound leads in only 6 months! 🏋‍♀️ Since Amina Kristensen, CMO at Com4 AS, brought in Avidly to support creating a clear brand, an effective website and leveraging HubSpot as a platform, neither of our lives has been the same <3 Read the full story in our brand new case study below!

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We invite you to explore our FREE Focal Therapy Case Study to learn how our targeted paid search and social ad campaigns yielded impressive outcomes and contributed to enhanced reach and online visibility. Check out these notable results: Google Ads • 69% Increase in Paid Ad Impressions YoY • 13% Decrease in Cost per Conversion* • 10 % Increase in Conversions YoY • 2% Increase in Paid Ad Clicks* Facebook Ads • 165% Increase in Paid Ad Impressions YoY • 83% Increase in Conversions* • 32% Increase in Paid Ad Clicks* • 29% Decrease in Cost per Conversion* *Comparing quarter-over-quarter results (Q4 2022 to Q1 2023). For inquiries or to explore how our strategic marketing efforts can benefit your healthcare business, reach out anytime. https://hubs.ly/Q02sYLsn0 #healthcaremarketing #hcmktg #casestudy #paidsearch

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🚨🎙️ Podimo Expands with Acquisition of Podads! 🎧 The Copenhagen-based podcasting and audiobook platform Podimo just acquired Podads, a leading Danish podcast agency and advertising platform. 🌍📢 What does this mean? • New opportunities for creators to increase earnings through multiple revenue streams. 💰 • Expanded reach for both independent podcasters and media houses by connecting with advertisers. 🔗 • Podads will continue to operate independently under CEO & Co-Founder Anne-Kathrine Pommergaard . 🤝 Why is this a big deal? • Podads specializes in advertising partnerships, helping podcasts generate value outside the paywall by offering advertising space, podcast production, and content dissemination. 🎯 • This acquisition is part of Podimo’s broader strategy, complementing their recent expansion in the Netherlands with acquisitions of Dag en Nacht Media and Tonny Media. 🚀 Podimo, led by CEO Morten Strunge, remains committed to its subscription-based business while integrating new ad-supported models, making it easier for creators to thrive. Available across Europe and Latin America, Podimo focuses on local stories and diverse voices. 🌐 This is another step forward in revolutionizing the podcast ecosystem! 🎧 📢 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 💥 Source: FinSMEs #Podcasts #Acquisition #AdTech #Media #Podimo #Podads #AudioEntertainment #CreatorEconomy #Growth #FutureTechly

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Quizzes are underrated in e-commerce. We implemented one for Nordic Oil, a brand selling CBD products, and it’s generated tens of thousands of dollars in extra revenue. But not only that, there’s more. When you implement a quiz that gives personalized recommendations to users, they’re more likely to pick the right product and by extension get better results with it. That means that they’re also more likely to purchase again in the future. Here are the results so far (in terms of CRO): ✅ +3.78% in Conversion Rate ✅ +5.37% in Product Page Visits

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#MeetOurExperts ✨ What's one common pitfall for founders wanting to expand internationally? Emil Ellekær Hjortflod, Director of Revenue Operations @ Penneo A/S, shares some valuable insights. Emil is an ambitious and engaged commercial strategist who has led highly skilled and impactful revenue operations teams across sectors. His main focus is to develop and inspire his employees and stakeholders while identifying and leading core GTM initiatives to drive efficiency and reliability across the full commercial funnel. 🚀 If you want to know more, you will meet Emil during our Startup Reaktor program! ✅ Who can apply? Early-stage tech startups from Romania and South-Eastern Europe working in sectors like AI, cleantech, fintech, SaaS, eHealth, cybersecurity, and more. ✅ What’s the goal? Expand into Western Europe, the UK, and Scandinavia while securing pre-seed funding between €50K-€300K through partnerships with SeedBlink, Techangels Romania, and EIT Digital. Program duration: 10-week accelerator starting in the second half of November.  📅 Deadline to apply: November 11, 2024 👉🏻 https://lnkd.in/dY2ytgdW Don’t miss this chance to take your startup to the next level! #startupreaktor #accelerator #internalisation #gotomarket

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#MeetOurExperts ✨ What's one common pitfall for founders wanting to expand internationally? Emil Ellekær Hjortflod, Director of Revenue Operations @ Penneo A/S, shares some valuable insights. Emil is an ambitious and engaged commercial strategist who has led highly skilled and impactful revenue operations teams across sectors. His main focus is to develop and inspire his employees and stakeholders while identifying and leading core GTM initiatives to drive efficiency and reliability across the full commercial funnel. 🚀 If you want to know more, you will meet Emil during our Startup Reaktor program! ✅ Who can apply? Early-stage tech startups from Romania and South-Eastern Europe working in sectors like AI, cleantech, fintech, SaaS, eHealth, cybersecurity, and more. ✅ What’s the goal? Expand into Western Europe, the UK, and Scandinavia while securing pre-seed funding between €50K-€300K through partnerships with SeedBlink, Techangels Romania, and EIT Digital. Program duration: 10-week accelerator starting in the second half of November.  📅 Deadline to apply: November 11, 2024 👉🏻 https://lnkd.in/dY2ytgdW Don’t miss this chance to take your startup to the next level! #startupreaktor #accelerator #internalisation #gotomarket

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🚨 Last chance to sign up for The State of Email Marketing 2024 webinar tomorrow! 🚨 Sign up and tune in tomorrow at 8:30 (Stockholm) / 9:30 (Helsinki) for a 30-minute webinar, where Simon Fransson and Mikaela Stjernström share the secrets to successful email marketing. 🔥 Can't make it tomorrow? Sign up anyway, and you'll get the webinar recording and the report delivered to you! #emailmarketing #marketingautomation #digitalcommerce #sellbetter

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⚠️ Heads up: boring but crucial topic ahead ⚠️ SPF, DKIM, DMARC… headaches for all sales and marketers. Yet, this is what will determine if your email lands in the main inbox 🎉 or in spam 🚩 (among other things). After putting so much effort into creating your first campaign, It would be such a shame to ruin it due to tech settings, right? Today, discover our dedicated resources to master deliverability, and learn tips to stay under LinkedIn's radar 📸 Grab your lesson of the day in the comments 👇

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⚠️ Heads up: boring but crucial topic ahead ⚠️ SPF, DKIM, DMARC… headaches for all sales and marketers. Yet, this is what will determine if your email lands in the main inbox 🎉 or in spam 🚩 (among other things). After putting so much effort into creating your first campaign, it would be such a shame to ruin it due to tech settings, right? Today, discover our dedicated resources to master deliverability, and learn tips to stay under LinkedIn's radar 📸 Grab your lesson of the day in the comments 👇

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🚨 New update: New Turis Pricing Plans! 🚨 To make our pricing as transparent as possible, Anders Buchmann has created an explainer video detailing our updated subscription options. We now offer four flexible pricing models, tailored to align with your business revenue: 🚀 €99/month for revenues under €10,000 🚀 €299/month for revenues between €10,001 and €50,000 🚀 €599/month for revenues between €50,001 and €150,000 🚀 €999/month for unlimited monthly revenue Watch the video to learn how Turis can support your B2B eCommerce business with transparent and adaptable pricing. Your feedback is important to us, so please feel free to share your thoughts in the comments. #Turis #B2Becommerceplatform #saas #pricing

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How the top 1% within D2C operates? "Extremely data driven" With 150 MEUR in revenue and an impressive 30% profit margin, Ridestore shines like one of the brightest stars in the D2C-world. One of many secrets, they use Dema for; - day-to-day profit optimization - sell-through optimization to balance best sellers and slow movers - purchasing, replenishment & what inventory to invest more in - strategic decisions like which market to grow The article is in Swedish, but well worth the time to just let google or chatgpt to translate. If you want to have the possibility to operate like Ridestore - let me know and I would be more than happy to bounce ideas and show you how you could use Dema! https://lnkd.in/gVRHbmNQ

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Get a grip on Google Ads and supercharge your marketing game! 📈✨ Join our exclusive beginner's Google Ads training for PRO Members with Camilla Odilon on July 18th. 👉🏾 In this training, you'll learn: • Setting up your Google Ads campaign from scratch • Choosing winning keywords for your ads • Pro tips to skyrocket your ad performance Don’t miss out! Comment ADS and receive the link to our training. 💼🚀 #GoogleAds #DigitalMarketing #MarketingTraining #BeginnerWorkshop #MarketingInIreland

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