Snack Media’s Post

In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

The Super Bowl has become a marketing phenomenon thanks to the NFL’s exceptional brand-building strategies. Regardless of the teams playing, the event guarantees marketers a high ROI on their Super Bowl advertising due to the massive viewership despite the seven-figure price tag.    This is a narrative that Level5 Strategy and David Kincaid are very familiar with:   💡 For over a decade, David led the development of Labatt’s marketing strategy in partnership with the NFL and Super Bowl. 📈 David pioneered the first integrated Super Bowl marketing campaign in Canada for Budweiser, setting the stage for the marketing value we see today. 🏈 Most notably, the NFL was a client of Level5 for nearly five years!   Recently, David shared his insights with the Toronto Star, discussing the transformative impact of real-time feedback on marketing strategies and campaign ROI. If you’re interested in learning more about the power of Super Bowl ads and David’s insights, you can read the full article here: https://lnkd.in/gye8rTYt #SuperBowlLVIII #BrandStrategy

The big game will soon be here! Check out the inside scoop on all the ins and outs based on our forward booking data. Want to learn more about how our data can help you make smarter decisions, or are you just curious about Guideline? Don't hesitate to reach out!

🎉 Ever wondered how much a company spends to advertise during the Super Bowl? A split-second ad can cost millions of dollars! 💸💸💸💸💸💸 Let’s look at #Dunkin's Super Bowl ad through this lens. The Super Bowl isn't just a football game—it's a stage where creativity, strategy, and massive budgets collide. Did you catch Dunkin's hilarious ad this year featuring Ben Affleck and Jennifer Lopez? 🍩🎥 But beyond the humor, there's so much more to unpack about advertising strategy: ✅#Advertising Budget: Super Bowl ads are famously expensive, and Dunkin' knew how to allocate wisely. For a 30-second spot, they spent $7 million — plus talent fees for Ben Affleck, Matt Damon, and even Tom Brady. The exposure they gained during the biggest event of the year was worth every penny. 👊🍿 ✅Advertising #Strategy: Dunkin' didn’t just spend on airtime; they focused on creating a message that would resonate. Their strategy seamlessly combined humor, cultural relevance, and the undeniable connection between Ben Affleck and Dunkin' coffee. They knew how to craft an engaging message and pick the right media. 📚👯♂️ ✅Creating the Ad #Message: Dunkin’ made their ad more than just memorable—they made it entertaining. This is #advertainment at its best: a story so fun that it kept people talking long after the game ended. They engaged consumers, and it showed. 😂😂😂 ✅Brand #Integration: Dunkin' made their product an inseparable part of the story—more than a prop, it was the heart of the scene. Their brand became part of the Super Bowl moment, where humor, culture, and coffee meet. 🍪❤️ Dunkin' didn’t just advertise; they told a story, used humor, and made their brand iconic. That’s how you turn an ad into a Super Bowl moment. 🎉⚾ #Advertainment #SuperBowlAds #BrandIntegration #DunkinDonuts #BYUH Tserennyam Sukhbaatar Tutehau Hunkin Courtesy: AdAge.com

"Dunkin' and Reese's Among Super Bowl 58 Ad Winners" - Highlighting the champions The Food Institute latest piece dives into what made these brands' Super Bowl ads stand out, and we're excited to share that Juniper Media had a part in the conversation!    While we're thrilled about the shoutout, the article itself is a must-read for anyone fascinated by the magic of marketing during one of sports' biggest nights. Curious about the strategies that won the Super Bowl ad game? Check it out here: https://lnkd.in/eiizcEK6 Let's get the conversation going - what were your favorite ads this year? #JuniperMedia #MarketingMagic #ReadTheInsights #SuperBowlAds

Order that pizza and get your bets in before the game starts! EDO is helping partners in every category dial in the optimal pre-game/in-game investment strategy. #Sportsbetting Brands Drive Engagement: FanDuel, DraftKings, BetMGM, and Caesars Sportsbook saw pregame ads outperform in-game ads by 68% and the primetime category average by 85%. #Pizza Brands Win Big: Domino's, Little Caesars, Papa John’s, and Pizza Hut excelled in their NFL pregame slots, with Little Caesars (+21%) and Pizza Hut (+12%) leading the category in consumer engagement. #QSR Brands Dominate In-Game Ads: Chick-fil-A Restaurants (+147%), KFC (+73%), Taco Bell (+62%), and Arby's(+61%) achieved the highest engagement, with in-game ads performing 65% better than pregame spots for the category. Yum! Brands, Inspire

Sure, the #SuperBowl is great and all, but everyone knows it's really about the commercials. But, just how much ad spend do brands invest, the week before and after the big game? In 2023 top advertisers like Mondelēz International spent $2.94M on their #Oreo campaign, while Dunkin' threw $2.67M into their Ben Affleck driven ads, both unmatched against The Coca-Cola Company, which allocated $9.5M in the same time frame. And, while brands pay a premium for 30 seconds of air time to the largest audience of the year, spend and channel strategy for the other 364 days is just as important. In fact, US ad spend within the snack foods category has increased $200M in 2023, with the CPG category, as a whole, increasing spend 5 pts YoY on Instagram, 4 pts. on YouTube, and 3 pts. on TikTok, compared to all other categories. Want to see more insights about the CPG category and snack'n advertisers? You can watch the game. We'll crunch the numbers. Check out our full report here: https://twrdata.co/3UFrOgh #TheBigGame #CompetitiveIntelligence #MarketIntelligence #AdIntelligence #Snacks #SuperBowlCommercials

Digital killed the TV star.  Wall Street analyst Michael Nathanson states, "Decades from now, media executives and investors will likely look back at 2023 as the year when linear TV advertising officially broke." Pepsi has decided to kill their linear TV budget completely, redirecting its TV spend to digital marketing.  Pepsi is once again following their rival, CocaCola's, lead as the other soda giant also recently indicated its move to majority digital marketing. Get ahead of the curve and make the shift towards digital. The opportunity for brands to leverage their online audience as part of sponsorship and/or media packages is greater than ever.  Become a sponsorship media star.  To learn how DM Prabhu Manoharan and/or Travis Field Read all about Pepsi’s historic shift here ➡️ https://lnkd.in/gbSgYgkN #Pepsi #SponsorshipMedia #theDigitalAge #DigitalKilledtheTVStar

"According to Kantar research, the 2021 Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent" - love to see deeper data here as I think that is "revenue on ad spend" not "return on ad spend" (ROAS) - of course (for example) car companies margin profile is different than consumer products - but if you assume that then the flow thru on that revenue is likely barely enough to pay for the ads (break even net of operating costs). It strikes me that these spots are more branding than driving consumer trial - sure recall and brand awareness goes up - but like a firework show, core operations and value of offering is 10x value creation over time than lighting a box of money on fire to create heat... I'd venture then there are significantly more value creating media strategies than buying Superbowl Ads. I was most curious this year to not see much from Pepsi and their various CPG lines vs years past... on the macro will be fun to study quarterly earnings moving forward to see if revenue growth in years brands didn't buy vs buy Superbowl ads show correlation to results... raising brand awareness is cool - but what's really cool is Free Cash Flow.

As legacy media and retail media converge through strategic alliances between behemoths like Disney, NBCUniversal, Walmart, and Instacart, the landscape of digital advertising undergoes a profound transformation. This integration not only capitalizes on the expansive reach of CTV but also harnesses the granular targeting capabilities of retail media, signaling a shift towards more personalized and effective ad campaigns. It reflects a strategic response to evolving consumer behavior and market dynamics, where data-driven insights drive the alignment of content and commerce.