🚀 Performance Marketing’s New Reality 🚀 Privacy shifts mean marketers must adapt to new data challenges. Our CEO, Ju-kay Kwek's latest blog covers how automation and data integration can empower smarter, faster decisions. Catch all the insights in the link in our comments!
Switchboard Software
Software Development
San Francisco, CA 1,212 followers
Get data on demand with unparalleled speed, effortless usability, and unwavering certainty at terabyte scale.
About us
Most businesses today depend on digital platforms — and the data they generate — for their growth and competitive edge. With timely, accessible, trustworthy data, you always know how you’re doing in digital and are ready to explore new ideas and business opportunities. Yet that data ecosystem is getting harder to manage. Without automating your data workflows, your data team will quickly be overwhelmed and your business teams will be left waiting for answers. Few companies can hire data engineers at the pace at which their digital strategies must evolve. Our mission is to do the complex integration and data engineering work that create trustworthy data so our customers can stay focused on growing their revenue.
- Website
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https://switchboard-software.com/
External link for Switchboard Software
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- DataOps, Digital Media Analytics, Programmatic Advertising, Digital Marketing Analytics, Digital Media Data Normalization, Consolidated Programmatic Reporting, and advertising automation
Locations
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Primary
Get directions
268 Bush St.
San Francisco, CA 94104, US
Employees at Switchboard Software
Updates
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Data accuracy is essential for publishers to thrive. Our Head of Product, Manny Balbin, outlines the key issues that inaccurate data creates for media companies and why investing in automated solutions is a smart move. Ensure your data pipeline is driving growth, not costing you revenue. #digitalmedia #publishing #performancemarketing #dataquality
Every year, poor data quality costs organizations an average $12.9 million, according to Gartner. These companies are actively looking for ways to eliminate that waste and the market has responded. Gartner also reports that by 2025, 90% of data quality technology buying decisions will focus on ease of use, automation, operational efficiency, and interoperability as the critical decision factors to mitigating the data quality problem. Publishers and media companies cannot afford to ignore the impact that inaccurate data has on their bottom line. By investing in data operations platforms, quality control processes, and governance, media companies can unlock the full potential of their data and drive sustainable growth. | By Manny Balbin, Head of Product Media & Publishing – Switchboard Software https://lnkd.in/gXUtSFRN
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With the wake-up call of Oracle Advertising shutting down, media companies have been taking a hard look at their data strategies and management. Investing in flexible data platforms, prioritizing data governance, and fostering a data-driven culture will be the ticket to thriving in changing times. 💪📈 #DataAgility #Adaptability
CEO @ Switchboard: Our next-generation software turns your constant deluge of data into smarter revenue decisions
Oracle's ad tech exit was unexpected, underscoring the critical role of data agility in today's media realm. I recently shared strategies for anticipating future hurdles with Digital Content Next. What data strategies do you believe organizations should emphasize to adapt to change effectively and fortify their resilience? Read more: https://lnkd.in/geaS8uHx #OracleExit #DataAgility
Oracle’s ad tech exit is a wake-up call for data agility
https://digitalcontentnext.org
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What an eventful last week in France! Our #Cannes was packed full of insightful meetings and celebrating creativity with some of the best minds in the industry. Discussions topping our list were on the newest in #retailmedia, #ctv, and how companies are utilizing their data with #AI. Thank you to Mike Richter for leading the charge and toughing it out in the French Rivera all week 😁 And thank you to all the friends we got to connect with on the Croisette. We'll see you next year Mindie Kaplan, Ria Madrid, David Leviev, Yuliya Bazyleva, Katya Shkolnik, Yakira Young, and so many more! #advertising #data #cannes #canneslions2024
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We’re so excited to sponsor this year’s Digital Content Next Tech and Product Innovation Day! Join Manny Balbin and Mike Richter this afternoon at the Hearst Tower for some insightful sessions. With the evolving landscape of data integration and AI, we’re looking forward to great discussions on how future-proofing media technology is enhancing these efforts and putting publishers in the driver seat of innovation. Link up with us here: https://lnkd.in/ea_ugYeV
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RSVP NOW OPEN Get ready to unleash your inner star at AdTech Unplugged: Karaoke Edition! Join us for an unforgettable evening of live piano karaoke, delicious cocktails, light bites and great company. Take the stage, show off your vocal chops, and enjoy a night out with the best crew in the industry. Manny Balbin, Petter Fritz, and Ryan Brazel can’t wait to see you there! RSVP here: https://lnkd.in/eqHcVr5A Co-hosted by Switchboard Software, The Media Trust, Sigma Software USA, Admiral: The Visitor Relationship Management Company, Seedtag, Mile , OpenWeb, Finnovar Media Partners #AdTechUnplugged #KaraokeNight
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Switchboarders love playing in the clouds...it's all about data up here! ☁ Follow the link below to see how we can help your business become smarter and faster with our next-gen cloud based architecture. https://lnkd.in/eSZGSnTN
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Switchboard Software reposted this
Co-Founder & CEO | Strategic Advisor | Fractional Executive | Connecting People & Building Inclusive Communities in AdTech & Media | Investor | 🏳️🌈
Five years ago, the walled garden world did not exist at scale. Now it looks like this (there's more than what's pictured). One theory is data trading will become common between walled gardens. Similar to how and why countries engage in international trading resulting in mutual benefit. What data trade combo do you think has the most value? Or is the most interesting? #AdTechEconomicForum Beeler.Tech Rob Beeler Tom Triscari https://lnkd.in/dqV3vt_s
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Morning sessions have been sizzling 🔥 Here are some of our favorite highlights so far at AdTech Economic Forum covering the cookiepocalypse and more: Apollo Global Management, Inc. is “making Yahoo great again”, setting the path to the future as the third most visited site in the world. Eric Franchi said automation at scale will be the trend we are talking about in 2030. “What's most valuable in the market is how to take futures on what's undervalued.” - Joe Marchese #AdTechForum #AdTechEconomicForum #CookieDeprecation #FutureProofing
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AdTech Economic Forum is off with a bang! 💥 Brian Wieser, CFA and Tom Triscari kicked it off with a powerful first session. The key message…. "Your margin is someone else's opportunity.” Stay tuned for more! #AdTechForum #AdTechEconomicForum
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