OpenWeb

How is programmatic advertising evolving in response to new technologies and strategies? Catch OpenWeb’s SVP, Programmatic Omry Polakiewicz at Israel AdTech 2024 on a panel with Gil Klein, SVP of Programmatic Advertising at illumin, and Gal Topaz, SVP of Operations at Nexxen, as they answer this question and more. If you're in the ad tech scene, don't miss this one. More details below. ⬇️

We help publishers create vibrant conversations. 🌟 Webedia has been a leader in digital media and content creation for over 15 years. This month, they added OpenWeb’s Conversation and Exclusive Ads to their site directoalpaladar.com, to drive engagement, build community, and grow revenue. Want to learn more? Follow the links below. OpenWeb Community solutions: https://lnkd.in/d49uxDqS 💬 Our Publisher Monetization suite: https://lnkd.in/dGDerQmP

MediaPost’s Email Insider Summit is right around the corner. If you’re headed to the Summit, join us on the official Email Insider Summit Brewery and Whiskey Tour in Park City’s Historic Downtown starting at 2 PM on Tuesday 10th. Our very own Phil Reich and Alexandra Cohen will be there, along for the tour. Don’t miss it. See you in Deer Valley. 🏔️

Paul Thurrott’s Thurrott.com builds its audience by breaking news and covering events live. Paul chooses OpenWeb’s live blog to build community right on his site. Good-bye, “live tweeting.” 🐦❌ At OpenWeb, we empower publishers. With tools like Live Blog, Conversation, and many more, publishers grow their communities and drive engagement where it matters most—directly on their site. Together, we've helped Thurrott bring real-time event coverage to his community, creating a new space for deeper engagement. Learn more about how OpenWeb’s tools can build your community: https://lnkd.in/dkTqGCXr

We’re excited to announce that Steven Goldberg is joining our leadership team as Senior Vice President of Partner Success. Steven, welcome to the team. 🎉 In this role, Steven will provide critical guidance and support to publishers’ community growth efforts, increasing user lifetime value and driving new revenue growth. Before joining us, Steven led Business Development at LiveRamp, served as Director of Publisher Solutions at Spotify and helped build the Facebook Audience Network as Vertical Lead at Meta. Read more: https://lnkd.in/d8DhUbxH

After much consideration, we have an announcement to make regarding The Community Exchange Podcast: … 🎙️ We are taking a short holiday break 🎙️  Don’t worry. We’ll be back in January with a fresh lineup of industry leaders from Dotdash Meredith, Yahoo!, Future PLC, Mail Online meeting our host Matthew Scott Goldstein (msg) to tell their stories and talk strategy for the year ahead. In the meantime, check out the episodes you may have missed. This season, we’ve been joined by leaders from BBC Studios, News Corp, Index Exchange, Raptive, and more in our Canal Street studio in NYC to talk media industry trends, share insights, and reflect on their journeys. https://lnkd.in/eSPd8-Er Enjoy the holidays—and stay tuned for what’s next.

In our webinar with Heather Carver and Felix Zeng, we explored how changes in referral traffic are rewriting the rules of media: https://lnkd.in/dKhGa-_G One of their key insights—Focus on building a deep understanding of your audience. Heather and Felix emphasize the importance of listening closely to your users to understand what they want to see, what excites them, and what will drive return visits. By tapping into genuine user feedback, publishers can gain insights that help drive engagement, shaping a more loyal audience. From there, growth strategies can evolve naturally—finding look-alike audiences, crafting targeted outreach, and creating interactions that resonate with both existing and potential users. Get more insights from our experts - https://lnkd.in/dKhGa-_G

How will adtech evolve in the coming years? David Rowley joined Matthew Scott Goldstein (msg) in this week’s episode of The Community Exchange Podcast to discuss: ➡️ Anticipated consolidation  ➡️ How it can foster publishers-advertisers collaboration ➡️ The role of platforms like AWS and Snowflake to enable data sharing to unlock ad spend ➡️ David’s professional journey from photographer to media and technology executive. Catch the full episode at: https://lnkd.in/dQTmBvrH

Idealist.org has long been a go-to platform for social impact job-seekers and change-makers. They were looking to grow their community—so we joined forces. Now, with OpenWeb’s Conversation solution, Idealist is connecting their community in new ways, encouraging thoughtful discussion on topics that drive positive change. Curious to see how OpenWeb helps publishers build community? Learn more about OpenWeb Community solutions: https://lnkd.in/d49uxDqS

“Journalists can’t do their job without advertising, and [the revenue side] wouldn’t have jobs without the content that they produce.” In our latest episode of The Community Exchange Podcast, we sit down with David Rowley, VP, Revenue Generation at News Corp. He  shares his insights on the vital interdependence between journalism and advertising and what it means for the media industry. https://lnkd.in/dQTmBvrH In this episode David and MSG cover: — His unlikely journey from artist to media and tech executive, — The need for publisher alignment to tackle current challenges, — Consolidation within ad tech and publishing,  — The emergence of new ad servers, — Competing with the walled gardens for advertising dollars, — Building thriving business operations teams, And more. Catch the full episode anywhere you listen to podcasts, or on our website at  Episode page on our site: https://lnkd.in/dQTmBvrH Spotify: https://lnkd.in/dCZqwN2W  Youtube: https://lnkd.in/dCWUXVVd Watch past episodes and learn more about the podcast here: openweb.com/podcast/