Finnovar Media Partners

🚨🔥 Stop what you're doing (yes, even that) and watch the latest ADOTAT Show where Elizabeth Johnson, CEO of Pathformance, drops TRUTH BOMBS that’ll make your marketing KPIs look like yesterday’s soggy cereal. 🥣👋 Think you know your ROAS from your ROI? Spoiler: you probably don’t. Elizabeth is here to school us all on why incremental sales lift is the real MVP, why data standardization is like herding caffeinated cats, and how she’s single-handedly dragging digital shopper marketing into the future. ⚡📊 This episode is not for the faint of heart (or the data-challenged). Buckle up and get ready for Elizabeth to drop more knowledge than your MBA. 🎓🔥 Watch now or forever hold your irrelevant metrics. 🚀 #PathPerformance #MarketingRevolution #ElizabethJohnsonUnleashed #DataQueen #NoMoreBS https://lnkd.in/gu3KWqiC

Huge thanks for the Switchboard Software team for brightening Finn's day with these pawfect goodies! He's been recovering from a minor injury and now that he's fully healed, he can't wait to play fetch....I might be tied up for the next few hours 🤣🐾 #DogsofAdTech

Huge congrats to the Beeler.Tech team and Tom Triscari on the very first AdTech Economic Forum! The future is coming and as Rishad Tobaccowala put it..."The future comes from the people you are not paying attention to!" #AdTechEconomicForum Rob Beeler

The advertising and agency business model is broken! Michael Farmer shares important facts about the industry. Did you know that the amount of creative outputs per creative has increased drastically since 1983? And that 21 of the top 50 advertisers have seen nearly flat sales growth over the past 13 years, yet significant growth in share price? But how do we improve the top line? According to Jo Kinsella of XR Extreme Reach, "We have over 55 agencies supporting one beauty brand, how do we figure out how to measure results? How can we be sure the right creative is matched to the right person at the right time?" And Michael Farmer adds, "We've seen 300% increase of creative deliverables since 2009, but the economy has only grown 30%. That's a sh*te situation." Sabrina Traskos of AstraZeneca highlights how brands get media budget, then find their agency partner and reverse engineer the plan to meet the budget. And that approach only achieves the budget, not the desired results. Scopes of work are a one-way street. They are not tied to brand objectives. The agencies are doing the work. And it's not having an impact on sales... So, what's the solution? We have to break the existing bad behaviors. Go back to the days of healthy relationships focused on the health of both agency and the brand. We should be optimizing for creative and audience on the same team. Keep a shared mindset between #advertiser and #agency. We need better documentation of the scope of work an agency is doing. Improve trust. #AdTechEconomicForum Tom Triscari Rob Beeler Beeler.Tech

Five years ago, the walled garden world did not exist at scale. Now it looks like this (there's more than what's pictured). One theory is data trading will become common between walled gardens. Similar to how and why countries engage in international trading resulting in mutual benefit. What data trade combo do you think has the most value? Or is the most interesting? #AdTechEconomicForum Beeler.Tech Rob Beeler Tom Triscari https://lnkd.in/dqV3vt_s

Just when you thought you’d seen enough raving posts about POSSIBLE—here’s another! If you weren’t there, let's just say your FOMO should be off the charts. Seriously, consider marking your calendars for next year. 🗓️✨ Huge congratulations to Christian Muche and his incredible team for their second year of what can only be described as an epic adventure in discovering what's #POSSIBLE. There’s something genuinely magical about it! Massive shoutouts are in order: to MadTech, AdTechGod (™), Aperiam for hosting that unforgettable party. 🎉 To Sigma Software Group, HUMAN, and Prebid.org for keeping the karaoke fun going strong. 🎤 To Kenneth Rona, Ph.D. for raising awareness for The Trevor Project. 🌈 And to Shutterstock for capturing that amazing headshot of me and Finn—fridge worthy for sure! 📸🐾 It was phenomenal to reconnect with OG friends and forge new bonds this week. The enriching conversations have left me excited to dig deeper to turn the seemingly impossible into the possible. A huge shoutout to everyone I encountered (it's a long list)—your energy truly made POSSIBLE an incredible event! Can't wait until next year—POSSIBLE will surely be even bigger! 🔥