Pathformance

🦃 Happy Thanksgiving from the Pathformance team! 🍁 As we gather around the table with friends and family, we want to express our gratitude to our incredible clients, partners, and team. Your trust and collaboration are the foundation of everything we do! And speaking of the table—when it comes to Thanksgiving, everyone has their go-to turkey brand! Whether it's a classic Butterball, LLC or Perdue Farms turkey, a savory Jennie-O Turkey Store turkey, or a premium Diestel Turkey Ranch turkey, there’s a bird for every table. What’s your turkey of choice? Share your favorite brand below! 🦃👇 Wishing everyone a joyful and delicious Thanksgiving! #Thanksgiving #Turkey #Pathformance #HolidayTraditions #Thankful

We are just a week away from the Path to Purchase Institute happy hour in Stamford! 🍸 Join Pathformance, Path to Purchase Institute members, and CPG brand professionals to kick off the holiday season! Registration is complimentary, but RSVP is required. RSVP with the link below and let's unwind together! 🗓️ Date: Wednesday, December 4th 🕔 Time: 5:30 PM - 8:00 PM 📍Location: 135 Bedford Street, Stamford, CT 06901 ✉️ RSVP: https://loom.ly/z_9Z-sQ

The holiday season is upon us, and so is a massive opportunity for brands to capitalize on social media traffic! 📈 According to Adobe's 2024 US Holiday Shopping Forecast, Social Media referral volume is projected to surge by 60-65% during the holiday season, peaking on Black Friday. At Pathformance, our all-in-one platform helps you measure the impact of your marketing campaigns, so you can turn this seasonal spike into lasting success. Whether it's tracking performance, refining strategies, or optimizing ROI, we’ve got you covered. Let's make this holiday season your best one yet! 🎯 Schedule a meeting with the Pathformance team to learn how a unified approach can elevate your brand's strategy: https://loom.ly/NIOiZxw #SocialMedia #BlackFriday #HolidayShopping

When a cultural phenomenon like Wicked sweeps in, it doesn’t just cast a spell on Broadway lovers—it transforms shopping, too. From Starbucks’ Wicked-inspired drinks to Target’s exclusive themed merchandise, these magical collaborations have shoppers making a beeline to stores. Whether it’s a green-tinted latte or Emerald City decor, the power of this musical is undeniable. Brand collabs like these aren’t just creative—they’re irresistible. And when they align with something as beloved as Wicked, the results are nothing short of enchanting. Have you been swept up in the magic yet? Explore WWD's list of bewitching brand collabs here: https://loom.ly/2FUboIw Share your favorite Wicked purchases below! 💗 💚 🧹 #BrandCollaboration #Wicked

As we head into next week, it’s fascinating to see how America’s taste for Thanksgiving favorites evolves yearly. Thanks to our friends at Chicory, we've compared the top stuffing recipes from November 2023 and November of this year up until this point. Here's what we found: 2024 Favorites: • Trending twists like Chicken and Stuffing Casserole and Pretzel Stuffing made their mark. • Convenience-focused recipes like Slow-Cooker Chicken and Stuffing and Crock-Pot Stuffing gained traction. • Vegan Stuffing held strong, proving that plant-based options are here to stay. 2023 Classics: • Nostalgia reigned with Traditional Baked Stuffing and Classic Stuffing topping the list. • Flavorful highlights like Apple-Cranberry Stuffing and Herb and Apple Stuffing added unique flair. • Oyster Stuffing maintained its legacy as a holiday staple for adventurous cooks. What stands out? Innovation meets tradition. From timeless recipes to modern conveniences, consumer preferences continue to reflect a mix of ease, creativity, and cherished holiday traditions. What’s your favorite stuffing recipe this year? Share it below—we’re always looking for new ideas to try! 🍞🦃✨ #Pathformance #ThanksgivingTrends #Chicory #NationalStuffingDay

According to the National Retail Federation, online shopping is expected to grow by 8-9% YoY, reaching a staggering $296 billion in sales this holiday season! 🛒💻 Pathformance can help your brand stay ahead of this trend by delivering insights that drive personalized digital experiences and optimize customer journeys. Whether you're shopping online or in-store, understanding these shifts is key to maximizing holiday marketing success! 🎯 How do YOU plan to do your holiday shopping this year? 🤔 Vote below and let us know! #HolidayShopping #RetailInsights #Pathformance

🍎 Apple Cider Sales are Soaring! 🍏 With the Apple Cider category growing 5.7% year-over-year, it's clear this seasonal favorite continues to win over consumers. As Fall/Winter approaches, brands are competing for market share, and these top players are leading the pack: 1. Mayer Bros Apple Products Inc. 2. Riveridge Produce Marketing, Inc. 3. Musselman's (Knouse Foods) 4. Louisburg Cider Mill, Inc. 5. Blake's Orchard, Inc. 6. S. Martinelli & Company 7. Zeigler’s (Mayer Bros Apple Products Inc.) 8. Big B’s 9. Country Acres But how do you ensure your brand’s marketing stays on top? Pathformance can help unify your campaign data and provide real-time insights for more effective decision-making. No more fragmented systems—just clear, actionable data to boost your marketing performance. Maximize the seasonal buzz of Apple Cider and make data-driven decisions that set you apart! #Marketing #Pathformance #AppleCider #SalesGrowth #NIQ Source: NielsenIQ POS Data, Apple Cider Category, Week Ending 10/05/24

We are a proud sponsor the upcoming P2PI Happy Hour in Stamford! Join Pathformance, Path to Purchase Institute members, and CPG brand professionals for an evening of networking and building valuable connections. Don't miss out—RSVP with the link below and let's celebrate the start of the holiday season! 🗓️ Date: December 4th 🕔 Time: 5:30 PM - 8:00 PM 📍Location: 135 Bedford Street, Stamford, CT 06901 ✉️ RSVP: https://loom.ly/z_9Z-sQ #P2PI #Pathformance #Networking

We have had an awesome couple of days in Schaumburg for #P2PILIVE! From attending informative sessions, such as Omnichannel Unlocked: Bridging the Gap In a Fragmented World (shout-out to our friend Steve Triplett from Vibenomics, a Mood Media company), to networking with friends old and new, Path to Purchase Institute knows how to put on a great event! Next stop: P2PI Happy Hour in Stamford, CT on 12/4/24. 🥂 RSVP with the link below. We hope to see you there! RSVP: https://loom.ly/z_9Z-sQ #P2PI #Networking #Pathformance April Klein Susan B. Brandon Bubash Adam Stave Andrew Horning Nicole Kivo Nady Jennifer Gerten Esther Hebbard Sara Ellefson Lindsay Lauterbach (Keller) Elizabeth Jones David D. Ruiz Jennifer Peters Swish Brand Experiences Ogury OLLY PBC Undertone by Perion AdMedia

Last year, consumer spending during the holidays reached a record $964.4 billion, an increase of 3.8% over 2022, despite the pressures of inflation. As we gear up for another holiday season, InMarket shared 8 Marketing to-do's for marketers to ensure the upcoming weeks go off without a hitch! 🎁 1. Start early and engage often 2. It’s about the journey—Drive awareness throughout every layer of the purchasing funnel 3. Activate & engage shoppers in real time 4. Plan ahead and prepare for the unexpected 5. Put value first 6. Stand out with captivating, innovative creatives 7. Leverage AI to optimize consumer interactions 8. Measure, Measure, Measure! Need help with that last one? Schedule a meeting with the Pathformance team to start measuring today! https://loom.ly/bmHLoOM