Pesach Lattin ➡️

RFPs are the most contentious aspect of media tech procurement. Vendors mostly hate them – yet buyers rate them as the single most effective tool in the buying process. There’s more disagreement on the format of RFPs, in particular the level of detail. An overwhelming 70% of vendors think buyers stack their RFPs with too many requirements, yet nearly 80% of buyers think they have the level of detail right. These are some of the key findings in “The media technology buying chasm”, essential pre-IBC summer holiday reading for everyone in the industry, published in partnership with Bubble Agency. If you’re running RFPs, or responding to them, it’s packed with great evidence-based advice on how to maximise the success and efficiency of broadcast and media technology procurement. 🔗 Download it here: https://lnkd.in/eea39DTe

9

1 Comment

What is the basis of predictive analytics for PR campaigns? Mathematical insights into data that allow you to create well-founded proposals about what should or can happen in the foreseeable future. Here are 10 techniques to consider. (Angela Green) https://hubs.ly/Q02JlgWX0 #PR #PredictiveAnalysis #PRtips

1

What’s the common ground between marketers and publishers in DE&I investment for digital advertising? It's that programmatic is the most effective for buying & selling method for diverse-owned media. Together, they seek: 1. Industry Standards 2. More Inventory 3. Certifications for Diverse-owned Partners 🔗 Read "The Realities of DE&I Commitments in Digital Advertising" blog to learn the top findings from our state of the industry report. ⬇ https://hubs.li/Q02HJmcc0

13

2 Comments

ICYMI: Google Ads tightens policy for gambling advertisers: Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.

1

📢 NEW BLOG: Mastering CTV: The Art of Measurement and Attribution 📺✨ Read here >> https://lnkd.in/ep3g37if Remember the excitement of waiting for your favorite TV show? Thanks to Connected TV (CTV), we now enjoy on-demand viewing, and with 87% of American households owning a CTV device, publishers have a golden opportunity. To maximize this, mastering measurement and attribution is crucial. The CTV landscape is full of innovation. Publishers who stay adaptable and prioritize advanced measurement will thrive. 🚀 Authored by Alberto Scioscia, our Senior Strategic Partnerships & Growth Manager. 💼 #CTV #Advertising #Measurement #Attribution #DigitalMarketing

12

Next is “D” for Decay and Saturation in our ABCs of Marketing Measurement series! What do we use to describe the effect of advertising on consumer behavior? We use Decay to explain the decrease in awareness in consumers’ minds after seeing advertising and Saturation to describe the increase in awareness after seeing advertising and the sales growth that results. Let’s dive deep into the dynamics of media-response relationships and the crucial role of Decay and Saturation in Marketing Mix Models. #Leavened #marketing #measurement #decay #saturation #MMM

5

Issues that radio advertisers often face: 1. Overemphasizing urgency in their ads 2. Failing to communicate the benefits of the product or service 3. Not addressing the target audience effectively 4. Using jargon or language that is too complex for the audience 5. Focusing too much on the features of the product instead of the value it provides 6. Ignoring the importance of a clear call to action 7. Neglecting to create a memorable and attention-grabbing message 8. Inconsistent branding across different radio ad campaigns 9. Underestimating the impact of the ad's timing and frequency 10. Not utilizing creative and engaging storytelling techniques to connect with the audience.

2

In-market audiences are a brilliant targeting option inside Google Ads. If you’re looking to stand out, “Focus on the unique value proposition (UVP) in the ad copy and landing page messaging,” says Corak. Learn more expert tips inside: https://hubs.ly/Q02zsMbD0

2

Public affairs campaigns change rapidly. With three layers of influence, Atlas for Individuals, Insiders, and Issues audiences can tackle any challenge. Learn how to deliver layers of influence, amplify your message, and win with Atlas. https://hubs.ly/Q02YhsM10 #politicaladvertising #digitaladvertising #digitaladvocacy #politics

2

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? 2,000,000+ digital TVOOH (TV Out of Home) screens in high impact venues across USA are not effectively utilized due to challenges in fragmentation & transparency. Local and regional advertisers mostly opt for direct deals with publishers, meaning high CPMs and an overall lack of scale.  On the other hand, programmatic TVOOH, while rapidly growing in popularity and widely being used by brands of all shapes & sizes, suffers from a lack of transparency because of blind inventory pools and more specifically, a lack of venue data. These gaps make ad requests more or less inefficient leading to discrepancies in fill rates and ad budgets. 𝐓𝐡𝐞 𝐕𝐞𝐧𝐮𝐄𝐱 𝐞𝐝𝐠𝐞: Venue-based #TVOOH, a budding concept in the realm of #DOOH, addresses these challenges by providing: 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐢𝐨𝐧: • 800k+ screens in over 100 different venue categories • 120+ publisher and technology partners • 1.5B DAILY ad opportunities 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐞𝐧𝐫𝐢𝐜𝐡 𝐛𝐢𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬 𝐰𝐢𝐭𝐡: • Venue-based DMP • Contextual DMP • Geo and demo analysis 𝐂𝐮𝐫𝐚𝐭𝐢𝐨𝐧: • 100+ VenuEx PMPs • Venue-based (retail, gyms, bars, hotels, retail etc) • Lifestyle/Behavior based (business travelers, health enthusiasts, pet owners, retail shoppers etc) Venue-based TVOOH by VenuEx maximizes contextual relevance through real-world, environmental insights. By providing immediate relevance through sophisticated venue data, and mindset engagement through psychographic and behavioral data, venue-based TVOOH significantly increases conversion rates in a cost effective manner. #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH

7

Free Webinar with Rand Fishkin 🗓️ August 6 ⏰ 7PM BST / 2PM EDT / 11AM PDT Stay ahead in digital marketing. Learn about: Adapting to recent changes in ads. Navigating the decline of 3rd party cookies Leveraging zero-click platforms Register now, It’s FREE: https://buff.ly/3WqniTm _________ #DigitalMarketing #FreeWebinar #MarketingTips

20

2 Comments

Now that you've started your #MediaIntelligence game plan, how do you make sure you're getting the most of your data? Our most recent article explains how to take your #MediaMonitoring data analysis to the next level and create a communications strategy that captures your audience: https://bit.ly/3RvQtBA #LexisNexis #DataAnalysis #Communications #PublicRelations #TrustInData

6

AI has huge potential (but also limitations) for political #advertising in a big election era, we're learning from AC's Dan Moseley and his fellow contributors to the excellent Performance Marketing World article by Reem Makari, linked below. "AI can simplify the process of targeting demographics in vast datasets, but the critical choices still remain with people. Yes, the machines can suggest where to find efficiency and effectiveness with data, but still can't know what messages in the context of an election run will turn emotion into action," Dan explains. Read the whole piece: https://lnkd.in/d4QxCmer #political #advertising #campaign #digital #AI #elections2024

5

Accdg to Forbes, Organic clicks accounted for 45.1% of all search result clicks in 2022 & less than 1% of users get to the second page of search results. 🚀🔥 🎁Ready to Dominate Search Rankings? Download Our FREE Guide with 20+ Years of Insider Secrets 👉🏼 https://ow.ly/lz2k50RSJHh #ebook #dotcommedia #businessgrowth #seotips #freebie #lawyer #dentist #hvac #google #businessgrowth #SEO #seotricks

2

Maximizing Your Ad Revenue with eCPM Optimization 🚀 For publishers, eCPM (effective Cost Per Mille) is a critical metric that determines revenue per thousand ad impressions and reveals which placements bring the most value. The higher your eCPM, the more efficiently your ad spaces are monetized – without increasing ad volume or impacting user experience. Our latest blog post dives into: 👉 What eCPM is and why it matters for publishers, 👉 How to track and analyze eCPM for better insights, 👉 Practical strategies to boost eCPM through optimized ad placements, targeted audience segmentation, header bidding, and more... Unlock the potential of your ad inventory with insights into eCPM, so you can drive sustainable growth and increase revenue. 💡 Read the full article here: https://lnkd.in/d3SKK48b #AdTech #Monetization #eCPM #Waytogrow #AdRevenue

9