Rhiannon Richardson (Clarke)

😭 Has your marketing budget been squeezed? 😭 Are you struggling to get multiple proposals signed off internally? 😭 Do you wish you had easy access to award-winning creative storytellers? 😎 Welcome to the our MIXED SERVICE PACKAGES - designed in response to all of these challenges Marketing Managers and Marketing Directors are currently facing BUT... Register your interest in these quickly (no commitment) as they're filling up fast! #Marketing #CreativeCommunications #Storytellers #MarketingManager #MarketingDirector Conteur #PR #VideoContent #VideoMarketing

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I’ll be at the PRmoment Agency Growth Forum, talking about a code of conduct for pitching. To help make this session as useful as possible, I’m on the hunt for examples of poor pitch behaviours from both clients and agencies. Did an agency ask for a tissue then ignore your feedback? Have you been ghosted? Did one of the clients fall asleep mid presentation (obviously this didn’t happen during one of Kindred’s thrilling pitches 👀…)?? This is your opportunity to get pitch beef off your chest and share your experiences to help create better pitches for everyone involved. Tell all to Auntie Shaz in the comments below or send me a DM if you’d prefer

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Very useful guide for anyone considering a #PR qualification.

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❓ What does 'brand management' look like in service industries? Elliott Chase recently asked for my thoughts on this specifically with the facilities management sector in mind as part of i-FM's brand survey. Since this is relevant for all service industries, where people are your biggest brand ambassadors - I thought I'd give it a share. "Brand management in a sector which is heavily reliant on people needs relentless focus on just that; the people. For any service provider the brand is defined by the knowledge and expertise of the workforce, the skills they have and the experience they deliver for the customer and end user. So, to protect and enhance your brand positioning, focus on your team; respect them, invest in them and make them the heroes and heroines of your story. It is them and the things they do every single day that define your brand." If you want to read more insight from the #FM sector including my wonderful client ABM UK - you can do so here. #brandmanagement #pragency #storytelling

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Do you have a big event coming up and need media training? A crisis brewing that you need fast help with? Our new Express Services are for you. Click below to learn more or DM me! 

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We've been creating again. Here's our latest mini-guide to crafting a meaningful PR strategy in a changing environment. What are your key PR concerns today?

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Thanks LATTE. I believe passionately in this. Who knows what Scope 3 or carbon sinking are!? In fact there's even a debate around whether the term Net Zero itself should be scrapped. It's green jargon and by its nature, it excludes those not "in the know". Now, it's not about throwing out terms like Net Zero, but not getting caught up in speak that fundamentally creates a club. As PRs, we should be including as many people as possible in the conversation, educating them about what can be done and encouraging them to make planet positive choices at the shelf or the screen; not excluding them because they don't know their SDGs from their ESGs! #sustainability #PR

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With research by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) finding that the diagnosis of mental health conditions in the PR industry is on the rise, it's more important than ever for PR leaders to prioritise their employees' wellbeing. This article from PRmoment has some great advice from a number of PR professionals on meaningful changes PR leaders can make to boost employee wellbeing and improve overall mental health. #PR #PRagency #PRcareer #mentalhealth #employeewellbeing

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💡 TOP TIP THURSDAY 💡 No.4: Location. Location plays a critical role when pitching to journalists. I talk to so many people who want coverage here, there and everywhere but the reality is, you need to have geographical relevance in order for it to potentially stick. This relevance can come in all shapes and sizes but things like having a spokesperson in the area is a good start. Data and customers (case studies) also help. And so does impact! A journalist's geographical base will often influences the type of stories they cover, particularly for local or regional outlets so make sure your pitch aligns with a story happening in the immediate area or region. Journalists want content that resonates with their readers or viewers, so understanding where they are based - and the geographical coverage of the publication - allows you to tailor your pitch more effectively. Additionally, the location tied to the story itself is equally important. For example, pitching a story with a local angle to a national outlet might not work unless it has broader appeal. Similarly, if you're pitching to a publication that covers a specific geographic area, such as a regional newspaper or city magazine, your story needs to fit within the boundaries of what they typically report on. Good luck 🍀

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‘You can’t really measure the impact of PR’. I hear that said so often that sometimes even those of us working in the sector can be at risk of internalising that belief. Which is why it’s so uplifting when a client takes the time to write in on a Friday afternoon to say ‘the result of the press coverage [that Rostrum generated] is a 25% increase in website traffic and a 50% increase in form completions’. That’s a measurable return on investment from your PR programme.

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in my experience it's absolutely critical for the industry to make it easy for **anyone** to get into PR. Myriad entry routes are essential for maintaining diverse thinking, (I came from running record shops until it was suggested that being hungover and arguing about Neil Young all day "isn't a proper job" (copyright: my mum, c. 2003)). If we bring in too many PR-trained or PR-educated people - especially at entry level - we risk simply consolidating the same ways of thinking, writing, and cultural references from the ground up. This is terrible for creativity and lateral thinking. This isn't to say that degrees, internships, or apprenticeships aren't crucial - they are, but only as part of the bigger picture and far wider talent pool. In order to avoid stagnation we need to keep being an open, intriguing, and enticing industry to work in, wherever and however you land in it. No-one should ever think "I can't get into PR because I've not trained for it".

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Ready Media Group Ltd will be submitting it’s figures to the PRWeek UK & People Like Us Pay Gaps Project again this year, as we have since 2021. If you run an agency, please consider doing the same, although be warned that it will likely result in the following: ✅ You will feel super-worried and vulnerable about being so transparent so publicly about your organisation ✅ You will most likely be publicly disclosing that you have a pay gap in your agency. ✅ It will be seen and read by the women in your company and your colleagues from ethnic backgrounds …despite all that - *because* of all that - you should still do it anyway. It’s not fair that anyone should earn less than a colleague at the same level simply because they are a woman or from an ethnic minority. Transparency – and that transparency driving accountability – is the best way it can be addressed. Publishing your figures is not an end destination, it’s a stop along the journey but if you want to be as fair a place as possible, a vital part of that is to be open on this stuff. We don’t live in utopia and so almost every organisation has work to do in this area. We use the issues that the study throws up to stare back at us and ensure we confront them. If you've not entered before, please do think about it. The more the merrier for this study. If you have any questions either confidentially or not, please do ask me.

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No business or organisation hopes to find itself at the centre of a PR crisis. But if you do, it’s essential that you seek the right support and guidance on how to navigate it. Crises can take several forms and range in severity. Read Eden's top five tips for working your way through a PR crisis below ⬇️ https://lnkd.in/eQh4vbRV #CrisisCommunications #PRCrisis #PRAgency #Nottingham

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Credible coverage from top UK news sites in targeted local areas - all from one Digital PR campaign 👏 This is what Goldings Communications and our SEO partners Eighty Eight Digital recently achieved for supply teaching agency TeachingTomorrow. Campaigns like this one take time to evidence, validate and distribute, so here's some insight and background into how it came to be... Judith Spear and Alex Harper led on this campaign using Google search data to highlight the shift in 'teacher resignation dates' and 'teaching jobs' searches over the last 10 years. With teaching staff able to wait until May to submit a resignation for the current academic year, the data indicated that schools could face multiple teaching vacancies with no new recruits to fill them 🙄 A very topical story which Jude was able to back up with UK Government stats and expert commentary from local headteachers. She also included comments from Teaching Tomorrow's co-founder Adam Shulman, who reports a significant increase in demand for supply teachers over the last 12 months. Alex pulled together the important stats and graphics to demonstrate the looming staff crisis, and we had a highly emotive angle relevant in a number of key local areas. Not only did this campaign generate great media coverage and have a positive impact on Teaching Tomorrow's online presence, it started to position the company as the expert and knowledgeable supply teaching agency they are. This is just one example of how powerful Digital PR can be, and it's not just limited to education either. What story angles might you like to explore? Can they be backed up with stats and expert comments? Almost always the answer is yes. Drop me a DM to chat about how Digital PR could work for you. #DigitalPR #PublicRelationsAgency #inthenews

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"Until I start to hear freelancers telling me about positive steps employers are taking to guarantee that ‘rocking the boat’ is welcomed, I have to assume that employers are very comfortable with the culture of fear that they preside over." A working culture that squeezes freelancers and then prevents them from speaking out is bad for business and bad for audiences. The latest blog from Paul Evans:

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Looking forward to hosting this session later today. Very humbled to Ben Smith Will Hart and PRmoment to ask me to share my views. No doubt lots of questions and views as leading a pitch is never easy! But let's help try and make it that little bit easier #pitch #newbusiness #growth

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PRmoment Leaders update: We've just launched the PRmoment Leaders In-house Programme for people working in comms roles in the corporate world. The new programme starts in September, alongside our separate agency-side one. It includes the same 11 core elements that enable people to learn from industry experts, to network with peers in similar roles and to prepare for leadership roles. Focus and content are the key differentiators. Our new programme features industry experts delivering masterclasses on topics that address the specific challenges and opportunities faced by comms people in client-side roles. I explain why we've launched the programme below. Let me know if you'd like to hear more...

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Good morning today spent with one of our clients at 44 Communications Ltd talking through the results of recent research into one of their core channels. In the past (read: pre-covid) we used to run semi-regular Focus Groups to find out what employees were interested in for the channel. Whilst they were valuable, they took a lot of time to organise and pulled hard-pressed workers off the job for an extended period of time. Not easy to do when there are deadlines and priorities competing for attention. So, this time we worked with the client on a programme of 'Speed focus groups' - fast conversations with employees asking a set of questions and quickly exploring themes. No more than a few minutes of time but some great insights and ideas raised. Added to survey results, these give some flavour and life to the numbers, helping us work with the client to frame an action plan. It's not the first time we've done these. It can be hard getting opinions from front line workers whose priority is service delivery on tight schedules and with limited resources. So, it's important we take time to design measurement approaches that fit their world rather than demand they fit into ours. Just goes to show, research and insight can be done even when operating circumstances may make it seem difficult. It's always worth asking the question "what do you think about...". #internalcommunications #research #engagement #measurement #channels

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