Highly experienced comms. specialist | Head of Brand & Partnerships | Accredited CIPR Fellow | Director of The Norwich Seeker
💡 TOP TIP THURSDAY 💡 No.4: Location. Location plays a critical role when pitching to journalists. I talk to so many people who want coverage here, there and everywhere but the reality is, you need to have geographical relevance in order for it to potentially stick. This relevance can come in all shapes and sizes but things like having a spokesperson in the area is a good start. Data and customers (case studies) also help. And so does impact! A journalist's geographical base will often influences the type of stories they cover, particularly for local or regional outlets so make sure your pitch aligns with a story happening in the immediate area or region. Journalists want content that resonates with their readers or viewers, so understanding where they are based - and the geographical coverage of the publication - allows you to tailor your pitch more effectively. Additionally, the location tied to the story itself is equally important. For example, pitching a story with a local angle to a national outlet might not work unless it has broader appeal. Similarly, if you're pitching to a publication that covers a specific geographic area, such as a regional newspaper or city magazine, your story needs to fit within the boundaries of what they typically report on. Good luck 🍀
