Founding Director at Seymour PR | Corporate Communications | Crisis Management Consultant |Industry Mentor
❓ What does 'brand management' look like in service industries? Elliott Chase recently asked for my thoughts on this specifically with the facilities management sector in mind as part of i-FM's brand survey. Since this is relevant for all service industries, where people are your biggest brand ambassadors - I thought I'd give it a share. "Brand management in a sector which is heavily reliant on people needs relentless focus on just that; the people. For any service provider the brand is defined by the knowledge and expertise of the workforce, the skills they have and the experience they deliver for the customer and end user. So, to protect and enhance your brand positioning, focus on your team; respect them, invest in them and make them the heroes and heroines of your story. It is them and the things they do every single day that define your brand." If you want to read more insight from the #FM sector including my wonderful client ABM UK - you can do so here. #brandmanagement #pragency #storytelling
Brands in FM - a big and fascinating topic: from what do we actually mean by 'brand' to who's doing what & how. Our snapshot survey findings are online now, along with some very insightful comments by brand owners and advisors: https://lnkd.in/e5S2Xrux
