Eden Public Relations’ Post

https://lnkd.in/dmKJuAjU An article I found beneficial about the field of advertising and public relations focuses on crises. Specifically, on popular examples with well-known brands and public figures. These include the instances of Taylor Swift and Ticketmaster, and the Dolce and Cabana Chinese ad. These examples are important to understand because it's significant to be aware of crises so that you can learn to avoid them when you're the one working in the field. It was eye-opening to read about how many of these crises there are, and how they started.

Who Should Measure PR? By Queen Nwabueze Wait a sec! Do we still need to beam the searchlight any further? Do we still need an answer to “Who should measure PR?” Oh no, we don’t! It’s clear: It is the job of a brand media intelligence and measurement service to do so. They are armed. You’re not. Kindly use them in e.v.e.r.y. research. Haha. ENJOY this old piece of mine: https://lnkd.in/gkKbHdD7 #prmeasurement #measurement #communications #ave #vanitymetrics #queennwabueze

Spring has sprung, and we got the lowdown from our community on what’s “in” for PR this season. 🌷 From authenticity to doing good in your PR, these are just some of what our PRos recommend keeping in mind when reaching out to journalists this spring. Here’s what you need to know for pitching and PR success. ✔️ https://hubs.ly/Q02qZ1d30

What makes Convey different? Short answer – it’s our approach. We hear from clients’ time and time again that their previous PR agency had overpromised and underdelivered, leaving them unsure of what benefits integrating public relations into a marketing strategy actually holds. To avoid this, we only take on clients we are 100% sure we can achieve results for, weighing up the brand story against our keen understanding of how South Africa’s media landscape works. Once we know we’re the right fit for you, we put our heads down and start creating that signature Convey PR magic. We aren’t miracle workers, but we are worker bees! No frills, no fuss, just your company’s name in the headlines, where it matters. #ConveyCommunicationsSA #PRAgency #NoFussJustResults #BoutiquePRAgency

As #PR pros, we often draw inspiration from unconventional places. Not only am I a 20-year PR vet, but I'm also a trained singer and a lifelong musical fangirl. So, with all the buzz surrounding the upcoming movie musical, it got me thinking—few stories capture the power of #storytelling, #authenticity and #reputation like "Wicked." Would love to hear your thoughts. What lessons do you think "Wicked" offers? Let's discuss! (h/t PRNEWS) #PRInsights #ThoughtLeadership #Wicked #WickedMovie Check it out👇

If your brand is facing public backlash, it's crucial to understand the distinction between business-as-usual PR and crisis communication. It takes a special set of skills to steer your brand through troubled times and it pays to be proactive. Is your team ready to tackle reputational emergencies adeptly? Who do you turn to during a PR crisis? Stay ahead of the curve! Whether you're dealing with backlash on social media or damaging media attention, our expertise is in crisis communication. Contact us today to discuss how we can keep your reputation strong when it matters most! http://buff.ly/47d1gXQ #CrisisCommunication #PRPros

✨ Reclaiming Authenticity in the Era of Misinformation: 5 PR Lessons from Wicked ✨ Kim Markus beautifully illustrates how lessons from Wicked can help PR professionals navigate a world often clouded by misinformation. Her insights on authenticity, nuanced storytelling, and the power of perception are timely and timeless. This piece is a must-read for anyone navigating the complex media landscape. It reminds us that even when the truth gets twisted, staying authentic can help us cut through the noise. https://lnkd.in/g9nYUW7f

Misinformation spreads quickly, and it is often up to PR pros to ensure authenticity remains at the center of campaigns! In PRNEWS, Inspire senior director and seasoned communicator Kim Markus shared 5 PR lessons for reclaiming authenticity, inspired by the movie “Wicked" - including "embrace authenticity" and "leverage influence responsibly". 👸🪄💚🧙♀️🧹

Regardless of how many precautions are taken, any business can find itself in a crisis. That’s why it’s important to partner with a PR agency that specializes in moving industry public relations. These agencies, like Ripley PR, provide services that will help ease your mind in the event a crisis occurs.

Are you prepared for a PR crisis? Or will you wing it if and when you're business or brand is in hot water? 🫠 ...if nothing else, make sure you have a specialist PR contact who you can pull in at a moment's notice to help you deal with a public issue, whether it's damaging media coverage or going viral for all the wrong reasons on social media. Better yet - have a proactive risk mitigation document prepared by a specialist ready to go as an issue starts to boil, including key messages to help you navigate through the unwanted attention. Remember the old saying "there's no such thing as bad press"? This is only true when the crisis at hand is managed professionally.