Bethany Oakes

Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

1

1 Comment

In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

3

"Optimised website using SEO best practices" ❌ If this sentence is in your CV in needs to be REMOVED Clients want detail They want to understand how you think What strategies you've used Why you've used them Did it work? If not, what did you do to fix it? Using a vague sentence to try and cover 4 years of work at a company is not going to land you an interview Especially in the current job market Talk facts & figures ✅ On the lookout? Drop me a message for new roles 🤝

32

13 Comments

I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

27

35 Comments

I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

12

24 Comments

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

GOOGLE HCU IS NOT JUST ABOUT CONTENT! It's about BRAND AUTHORITY / UGC. It's not about quality content. I've audited LOTS of sites wiped out by HCU, they had EXCELLENT CONTENT, they had good engagement. It's authority, brand authority. We're back to LINKS again. If you aren't familiar with Google's anti trust trial go read the documents here - https://lnkd.in/eaD6iHEP GOOGLE CANNOT READ, INTERPRET & UNDERSTAND CONTENT AS TO WHAT'S "GOOD" THEREFORE IT CANNOT EASILY MAKE A DECISION ON WHAT'S GOOD. There's "WHAT'S GOOD" and then "WHAT'S PERCEIVED AS HELPFUL". HOW DO YOU DETERMINE WHAT'S HELPFUL? Behaviour. The things Google has: 👉 Links 👉 Brand authority signals i.e. brand search/alt search etc. 👉 User behaviour HCU would be based towards "can we trust the content" first classifier post E-E-A-T (guessing) If not, devalue. I've looked at SO SO SO SO MUCH DATA - I see the EXACT SAME PATTERN OVER AND OVER AGAIN. If you want recovery. 👉 Build brand 👉 Build links 👉 Be prepared to be patient I've seen sites CULLING HIGH QUALITY CONTENT in an attempt to recover traffic. Guess what - it doesn't work. HCU is likely TIME BASED also - so it;s likely to be subsequent future updates where recovery is noticed and not recovery outside of a core update. For the first time in my career I am happy to say on behalf of most SEOs - Google has made a HUGE COCKUP with HCU, they've upset a lot of the community and now pushing SGE is further salt in the wounds. DECIMATING CREATOR CONTENT, favouring big brands and then using REDDIT UGC to train their AI for SGE - is like a massive F**** you to the creator community. Guess what? Google doesn't care does it John? #seo #seo2024 #google #googleupdates #seotips #seocommunity

713

124 Comments

Prior to today - the Previous Elementor Course was locked for New Elementor Course Members. But that meant that some would miss out on the following covered in the Previous Course. - Gridbuilder Filters - WooCommerce - Rank Math & SEO Tips Well now, you all get it! Anyone who purchased the Previous Elementor Course can already access the New Elementor Course. Anyone who purchased the New Elementor Course can now access the Previous Elementor Course (the link is on the Courses Page). You all win! https://lnkd.in/epeUYGpj

1

〽️Tip #12 👉 Email Marketing Secrets for SMEs 🤫 Forget what you've heard about email marketing being dead. You heard me. 👀 Email marketing for SMEs isn't about blasting promotional messages. It's about crafting a digital experience that turns subscribers into brand advocates. Here's a little look at one of my most basic approaches when it comes to set up👇👇 🪡 Segmentation Mastery: Going beyond basic demographics to behaviour-based targeting. 🧠 Automation with a Personal Touch: Triggers that feel like mind-reading to your customers. 📧 Content Ecosystem: Turning your email list into a community, not just a database. One of my clients saw a 150% increase in email-driven sales using some of these techniques. The game-changer? A custom-designed loyalty loop embedded in their longer term email strategy. ✌️ #EmailMarketingTips #SMEGrowth #CustomerEngagement #Mailchimp #Klayviyo #CampaignMonitor #EmailStrategy

4

🔍 Unlocking PPC Campaign Success: Key Audit Insights 🔍 When you’re running PPC campaigns, you might be wondering whether your budget is really delivering the results you want. A PPC audit can uncover hidden opportunities within your strategy. But, whether you choose to conduct an audit internally or you ask a third party to do it for you, what exactly should you be looking for to ensure that your audit provides everything you need? 🌟 Keyword Efficiency: Are you targeting the right keywords? It's about quality, not quantity. Identify underperforming keywords and discover untapped opportunities. 🗝️ Ad Copy Effectiveness: Your ad copy is your first impression of your business. Analyse performance to ensure it's compelling, relevant, and aligned with your audience's intent. ✍️ Conversion Tracking: If you're not accurately tracking conversions, you're flying blind. Ensure your tracking setup is flawless to make informed decisions. 🎯 Bid Strategy Optimisation: Are you getting the most out of your budget? Evaluating your bid strategies can uncover cost-saving adjustments without sacrificing visibility. 💰 Landing Page Relevance: The journey doesn’t end at the click. Ensure your landing pages are optimised for conversion, providing a seamless and engaging user experience. 🛬 A comprehensive PPC audit is not just about fixing what's broken; it's about strategically optimizing for peak performance. Want to know more about what you should be looking for in a detailed audit? Take a look at our latest blog: https://lnkd.in/epMHypjD #PPCAudit #DigitalMarketingStrategy #PPC #AdPerformance #MarketingOptimisation

1

Sick of trying to create lots of different formats of content for each of the socials you want to work on? Landscape/Vertical for LinkedIn, Square for Facebook, Vertical for Insta, Landscape for your website.... and then theres BlueSky,Threads,TikTok and many more coming too. I'll let you in to a secret. My worst nightmare? A client asking "Hey, you know all those videos we repurposed and edited over the last 6 months? Could I get them in X format?" So we just give all our clients ALL the outputs as standard. Be ready, no matter where you want to deliver the content. Plus, quotes images, quotes animations, transcripts, highlights reels.... It's a LOT of content for your money. You won't be disappointed 😍 _____________ #SocialMedia #ContentManagement #B2B #Video Sign up for our weekly newsletter, where I help you create kick-arse content that converts customers to revenue! Link in the comments below! Javelin: Getting the ideas out of your head, into video and out to your socials.  No fuss, minimum effort.

2

1 Comment

Don’t let a slow-loading website hold your business back!🚫 When your website loads at a snail’s pace, you’re likely sending potential clients straight to your competitors. Whether it’s an entire page or a handful of images taking too long to appear, visitors are more inclined to click off and look elsewhere. 🐌 Make a change and keep your audience engaged with a fast, responsive website! 💻 https://lnkd.in/eVwBWVV #Website #WebDesign #FastWebsites #DontLoseClients

2

I know we are lazy... but this still shocks me every time 🤨 That most site visits happen only at above the fold (aka the hero section), before they decide to continue scrolling or click out of your site. And yet most of the hero sections I've seen focus a lot on a catchy tagline or oversized, non-relevant banner images that tells nothing about their business - i.e. what they do, what they offer, etc. 🤔 In the perspective of anew visitor, what I would want to know first and foremost are a. What is your business about? b. How can your offer benefit me? Unless your site's hero section can answer these two questions really well, then I don't think diverting your attention to that WhatsApp widget would be wise at this point in time 🧐

5