Robert Craven’s Post

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Director, GYDA.co (Grow Your Digital Agency)

I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

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Robert Craven

Director, GYDA.co (Grow Your Digital Agency)

3mo

This iis what we were talking about Adam Kuchar and Piotr Stryjniak

Giovanni Nosi

Customer Success Manager Italy @ 𝐓𝐞𝐫𝐚𝐝𝐚𝐭𝐚 𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐥𝐨𝐮𝐝 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐟𝐨𝐫 𝐀𝐈 | Customer Advocate and Success Partner

3mo

Utilisation rates are indeed a crucial Key Performance Indicator (KPI) that agencies should consistently monitor. Tracking these rates helps agencies understand how effectively they are using their resources, identify areas for improvement, and ensure they are maximizing productivity.

Shaffiq Mahmood

ERP, DATA & AI Guru | Strategy Consulting & Delivery

3mo

Not heard of that metric. But wider utilisation rates are important. It's like using a factory for one shift production...wasted 2 shifts of not using equipment and offices

Uzair Danish 🎨 Graphic and UI/UX Designer

Graphic Designer | Website & Mobile App Designer | User interface designer | Landing page Designer | Brand Identity | Logo Designer | Designing solutions that make ideas resonate with users.

3mo

Understanding and monitoring agency utilisation rates is crucial for driving performance and growth. Your insights provide valuable benchmarks for agencies to strive for excellence. Robert Craven

Paul Owen

Changing lives through sales ▪️ Sales Trainer & Coach ▪️ Online/In-person ▪️ Endorsed by ISP ▪️ DM me SELL to get started

3mo

Sorry, Robert, what is an agency utilisation rate?

Linda Reddin

Founder @ASEC | Leadership, Communication Skills, Mindset | Helping You Become the Business Leader Your Company Needs.

3mo

There's nothing like a significant statistic to get one's attention - well done!

Divya Atre

Building brand & demand through content marketing, social media marketing and campaigns

3mo

Great post! Utilisation rates are definitely an important KPI for agencies to track. I appreciate the online calculator you shared, it's a helpful tool to assess agency performance.

Stephen Duffy

I help mission-driven businesses connect with their ideal audience | Founder @ CADAMIST | Digital Marketing | Brand Development | ex-AbbVie & Novartis

3mo

Quite fine margins between the top 5% and underperforming. I'll do a review myself and see where we're at!

Sharon Sagoo

Global Head, Talent & Organisational Development at TalentSage | Leadership & People Skills Development Expert | ex-London Business School | ex-Financial Times Corporate Learning

3mo

Thanks for sharing will give it a go!

Indre Nagyte

The App for Travel Companies | Chief Operating Officer at Vamoos Travel App

3mo

Hey Robert, measuring agency utilisation rates is key for success. Let's aim for the top!

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