Biggest red flag for new businesses? 🚩 Assuming or even worse.. being told that a new website is going to make you sales! Yes having an easy to navigate and convert website will absolutely assist in conversions but assuming that sales will flood in when you launch a shiny new website is a massive lie. That’s like having a shiny new car without putting petrol in it.. it’s not going to drive anywhere! Same method applies to marketing = 🏎️ You need a strategy & forecast on how you’re going to get traffic to your website through different channels! If you want to drive X in revenue then work it backwards to how much traffic you need to generate based on your average order value and estimated conversion! Chances are your budgests will likely be limited so remember: Don’t try and do it all at once. Slow and steady wins the race 💸
Natalia Chappell Focus on your post-click experience, but ONLY if you're going to invest in getting the clicks in the first place. If you want people to visit your shiny new website, they need to know you exist!
100% agree. I've seen so many times brands migrating to a new website and ignoring basic things like even an SEO migration plan. They then wonder why revenue drops overnight...
Spot on
Biggest red flag for new businesses? Assuming a new website alone will bring in sales! While a well-designed site helps, success requires a strategic plan for driving traffic. Think of it like having a car without fuel, it won't go far without a roadmap. Plan your marketing channels and traffic goals to drive revenue effectively. Remember, slow and steady wins the race!
Spot on, Natalia Chappell! What are your favorite channels for driving targeted traffic these days?
We grow Fashion & Footwear brands 🚀 Ads, Email, Content, Influencers & Web Dev | Drapers 30 under 30
5moI’ve seen brilliant brands with terrible websites, and guess what, they make money. If your customers are bought into the brand, they’d happily sit at a screen that says you have to wait 10 mins before you can buy. People forget this. Clever tools and optimisations are secondary to brand and product market fit. Zara is the best example here I’d imagine.