How measurement is revolutionising the media industry 💡 Once relegated to the backroom, measurement has now emerged as a focal point in executive discussions. This evolution is reshaping how success is defined. Driving measurement analytics from the sidelines to the spotlight, and fuelling an era where measurement isn’t just an afterthought – it’s a powerful tool for competitive advantage and innovation. Premjeet Sodhi, Wavemaker’s Global Lead Measurement & Analytics, shares in NewDigitalAge how effective measurement is essential, and no longer optional. Premjeet’s column in full 👇 https://lnkd.in/gFJjDUZV #measurement #media #strategy Justin Pearse
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Get directions
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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We're #hiring a new Media Director - AV in London, England. Apply today or share this post with your network.
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We're #hiring a new Digital Planning Lead in London, England. Apply today or share this post with your network.
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Wavemaker reposted this
🤔 How do you make a gambling brand stand out in a saturated market? By extending into the world of entertainment and creating a football documentary of course! In The Media Leader UK's 'The Media Plan', our Executive Creative Director, Ann Wixley, dives into our recent work with William Hill to create and launch the brilliant new 'Gaffer' series. In the article, The Media Leader takes a look at the brief that we were given during the pitching process, how we brought 'Gaffer' to life, the media plan itself, and how we measured success. It’s safe to say we hit the back of the net with this one! ⚽ Find out more below 👇 https://lnkd.in/er_wsdpA
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Wavemaker reposted this
My heart is full of gratitude and pride! Seeing L'Oréal Thailand and Wavemaker win GOLD (Best in Branding Effectiveness) at the Meta Agency First Awards 2024 is truly special. Wavemaker, your dedication, resilience, and collaborative spirit mean the world to us. We know we ask a lot, but we truly value the partnership we've built and the incredible work we create together. Cheers to many more wins! Shout out to the team behind this success Christopher Orcutt Kanokwan Cheevawattanachai Mickey Pangilinan ! And thank you Meta Thailand team for this important recognition. #LorealThailand #WavemakerThailand #MetaAgencyFirstAwards #Partnership #createthebeautythatmovestheworld
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Wavemaker reposted this
🗡️ ARE YOU NOT ENTERTAINED?! We united with Paramount Pictures to achieve an epic triumph - the largest media roadblock in history debuting the final trailer for #GladiatorII before its release on Friday, November 22nd! We’re beyond proud of our planning and investment teams around the world for orchestrating this colossal execution reaching over 300 million viewers simultaneously across the globe. All happening tonight at 9 PM ET! By the numbers, Wavemaker executed the roadblock on: 🌎 47 local markets 🎧 2,000+ radio stations 🌐 1,500+ digital sites 🌍 82 channels in 14 countries Check out the writeup in The New York Times here 👉 https://lnkd.in/eVG24nhe
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Wavemaker reposted this
Our Wavemaker Brisbane team are pushing boundaries in OOH with an innovative and irresistible campaign for Calypso Mangoes. Using our CX Journey insights, we’ve transformed Calypso Mangoes into an unmissable 3D spectacle across Australian cities. Picture this: anamorphic OOH displays that pop off the screen, bus shelters turned into giant mango boxes, and a Christmas recipes collab with Australian Women’s Weekly to make Calypso the juiciest conversation of summer! Full story here: https://lnkd.in/drvm8Hzm #MakingWaves #GrowFearless #PositiveProvocation #CalypsoMangoes #PerfectionFresh #Elevencom Courtney McBryde Sophie Raftery Harriet Ryan Eliza Wilding James Lever Lauren Richardson
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We're #hiring a new Account Manager in Mexico City. Apply today or share this post with your network.