How measurement is revolutionising the media industry 💡 Once relegated to the backroom, measurement has now emerged as a focal point in executive discussions. This evolution is reshaping how success is defined. Driving measurement analytics from the sidelines to the spotlight, and fuelling an era where measurement isn’t just an afterthought – it’s a powerful tool for competitive advantage and innovation. Premjeet Sodhi, Wavemaker’s Global Lead Measurement & Analytics, shares in NewDigitalAge how effective measurement is essential, and no longer optional. Premjeet’s column in full 👇 https://lnkd.in/gFJjDUZV #measurement #media #strategy Justin Pearse
PhD Scholar-Future of CTV II Sales Trainer
18hGreat article, Premjeet! I completely agree that effective measurement is no longer optional in the media industry. With the rise of digital media, there is an abundance of data available that can be leveraged to gain a competitive advantage. As you mentioned, measurement analytics should be at the forefront of executive discussions, and it's crucial to have a team in place that can effectively analyze and communicate the insights gained from measurement. Looking forward to seeing how measurement continues to revolutionize the media industry!