GroupM

GroupM

Advertising Services

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About us

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Website
http://www.groupm.com/?utm_source=linkedin
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York
Type
Public Company
Specialties
Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home

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Updates

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    Bringing together the worlds of Wicked, Ariana Grande, and luxury products creates three-way collaboration opportunities. Learn more about how brand partnerships can reach audiences at every value point and offer premium experiences to engage the biggest fans. ⤵️

    View organization page for Mindshare, graphic
    Mindshare

    380,440 followers

    In this week's worldview we take a look at how brand partnerships can reach audiences at every value point and offer premium experiences to engage the biggest fans. Enter Wicked 🟢 Triple brand collabs for the ultimate Ariana and Wicked stans 🙌 Have you seen the movie yet?

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    T&Pm and EssenceMediacom's AI-powered "Mourinho's Own Goal No-No's" campaign with SNICKERS has won three gold awards at this year’s Clio Sports Awards! 👏 Born from an incredible collaboration across 30+ Mars stakeholders, it’s a true testament to innovation, teamwork, and creativity. Learn more ⤵️

    View organization page for T&Pm, graphic
    T&Pm

    64,372 followers

    We’ve struck GOLD!    Our AI-powered "Mourinho's Own Goal No-No's" campaign with SNICKERS has won three gold awards at this year’s Clio Sports Awards, taking home trophies in the Social Media, Digital/Mobile, and Branded Entertainment/Content categories!    We combined the creative innovation, and the genius of José Mourinho, with cutting-edge AI tech from HELO, Meta, ElevenLabs, Synclabs & OpenAI GPT-4 to deliver a groundbreaking AI-led consumer experience driving personalisation-at-scale.   Born from an incredible collaboration across 30+ Mars stakeholders, it’s a true testament to innovation, teamwork, and creativity.    Huge thanks to the amazing teams at Mars Wrigley, T&Pm, EssenceMediacom, and Helo for bringing this to life!    #TandPm #PowerOfAnd #ClioSports #ClioSportsAwards #AI The Clios

    • José Mourinho holding an unwrapped snickers bar and pointing at the camera
  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    Mindshare has been chosen by Foot Locker for its media planning and buying account in Australia and New Zealand! This win is not just a testament to Mindshare's innovative approach but also a nod to the power of strategic media planning in driving brand growth. With a focus on data-driven insights and audience diversification, Mindshare is set to elevate Foot Locker's market presence and unlock new opportunities for engagement. Here's to stepping into success and transformative growth! 👟 #GroupMAUNZ

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  • GroupM reposted this

    View organization page for GroupM, graphic
    GroupM

    615,783 followers

    GroupM has achieved outstanding success at this year's The Drum Awards Festival, securing 30+ accolades across multiple categories! 🎉 These wins celebrate our pioneering work in areas such as digital innovation, creative storytelling, and strategic media planning. They also highlight the collaborative spirit and dedication of our teams, who consistently strive to deliver exceptional value to our clients. Immense gratitude goes to our clients and partners for their trust and partnership, which inspire us to continually push the boundaries of what's possible in media. #TheDrumAwards

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    GroupM has achieved outstanding success at this year's The Drum Awards Festival, securing 30+ accolades across multiple categories! 🎉 These wins celebrate our pioneering work in areas such as digital innovation, creative storytelling, and strategic media planning. They also highlight the collaborative spirit and dedication of our teams, who consistently strive to deliver exceptional value to our clients. Immense gratitude goes to our clients and partners for their trust and partnership, which inspire us to continually push the boundaries of what's possible in media. #TheDrumAwards

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    GroupM was honored with the title of "Best Responsible Corporate Brand" in the CSR China Top 100 Award. This recognition was awarded in light of GroupM's CSR practices in education, environmental sustainability, and women's empowerment, showcasing a commitment to diverse, innovative, and inclusive culture and action. Rupert McPetrie (CEO of GroupM China) stated, "GroupM's vision is to define the next era of media. We have always embraced the philosophy of making advertising works better for people, integrating social responsibility into our corporate culture, and uniting every GroupMers' strength to drive continuous innovation in social responsibility." GroupM has made significant strides in social responsibility: The "GroupM & Roots & Shoots 1+1=Forest" program has successfully planted 31,800 saplings in Inner Mongolia's desertified areas from 2017 to 2024, while its partnership with "Teach For China 2.0" has established remote online classrooms in Yunnan's rural primary schools, advancing educational revitalization in remote areas. #GroupMChina #CSR

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  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    Three years ago, WPP Open X joined forces with The Coca-Cola Company as their global marketing network partner. Over this time, we’ve built something remarkable—an unprecedented agency model that supports 200 brands in over 190 countries. Together, we’re transforming the marketing of a global icon. GroupM is proud to work alongside The Coca-Cola Company and WPP Open X to lead the future of marketing. ✨

    View organization page for WPP, graphic
    WPP

    544,271 followers

    Three years ago we embarked on an aspirational journey when WPP Open X was appointed the global network partner for The Coca-Cola Company. Since then, WPP Open X and The Coca-Cola Company have worked together in an unprecedented globally networked agency model across 200 brands in over 190 countries, transforming marketing for one of the world’s greatest brands. AKQA Burson DAVID Miami EssenceMediacom Grey GroupM Hogarth Landor Majority Ogilvy Subvrsive T&Pm Village Marketing VML Wavemaker #TCCC #WPPOpenX

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    With the gaming industry booming, beauty brands are scrambling to get their slice of the action. But are they truly hitting the mark, or are they merely casting their makeup on an unresponsive audience? Pete Basgen & Clare Dobson share their insights with NewDigitalAge ⤵️

    View organization page for Wavemaker, graphic
    Wavemaker

    290,051 followers

    A marketer’s new playground is gaming, and it’s where traditional strategies falter and innovation reigns supreme 🕹️ As the gaming industry continues to dominate the entertainment landscape, brands are scrambling to get their slice of the action, and some of the most interesting success stories we’re seeing are from the beauty sector. Wavemaker’s Pete Basgen, Global Director & Lead, Gaming & Esports, and Clare Dobson, Global Platforms & Influencer Lead, have got the gameplay for beauty brands looking to win big in this space, with wining work from E.L.F. BEAUTY and L'Oréal and the secret to influencer success 💋 Their article in full in NDA 👇 https://lnkd.in/eMex756K #gaming #gamingcommerce #beauty Justin Pearse

  • View organization page for GroupM, graphic
    GroupM

    615,783 followers

    Wavemaker UK and Pluto TV built the ultimate immersive experience to conjure interest for the new series of Most Haunted! 🕸 Hurry, and you can still catch this free experience!

    View organization page for Wavemaker, graphic
    Wavemaker

    290,051 followers

      Is this the most haunting Halloween campaign of the year? 👻 Wavemaker UK and Pluto TV built the ultimate immersive experience to conjure interest for the new series of Most Haunted!   Most Haunted is a legendary supernatural investigation series presented by Yvette Fielding. Each heart-stopping episode investigates purported paranormal activity visiting some of the darkest, most haunted places in the world.   On exclusively during Halloween at the Outernet London in Tottenham Court Road, fans are invited to step into a haunted house filled with ghostly encounters, guided by Yvette Fielding’s voice. With Facescape AI, 8K digital screens, and spooky soundscapes, attendees are tasked with spotting clues and solving a mystery. This free experience is as real as it gets 🕸 Hurry, and you can still catch it!    Inspired? Watch Season 26 of Most Haunted here https://lnkd.in/eR2HJ7ry   👏 Huge congratulations to the team for pushing the boundaries of immersive storytelling. Talk about growing fearless…   #Halloweenmarketing #PlutoTv #MostHaunted #OuternetLondon

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