EssenceMediacom

Today, we held our AI: Here & Now event!🌟 Our clients heard from industry experts on the current impacts of AI and gained valuable insights that they can apply to their work.🌐 In her fourth week in her role, our UK CEO, Natalie Cummins, opened the event and set the tone for an inspiring and insightful session. Louis Georgiou, Chief Creative & Technology Officer at EssenceMediacom, presented our exceptional AI tool, EM Sidekick. Following that, Tom Saunter, the Global Head of Creative Intelligence at GroupM, discussed our utilisation of AI and data science modelling to enhance and develop high-performing creative content. We also had insights from Monica Taylor, the Global Chief Client Officer UK MD at Hogarth, on the WPP Open Production Studio and how Hogarth is thinking differently about production. The session concluded with insights from Daniel Hulme, the CEO of Satalia and Chief AI Officer at WPP, who is a globally recognised expert in AI. #AIHereAndNow #AI

Huge congratulations to Hyewon Park, Managing Partner at EssenceMediacom Japan, for being recognised in Campaign Asia-Pacific's Women to Watch 2024 list! 👏 🚀 Read how Hyewon's contributions have been pivotal to EssenceMediacom's growth in Japan, and her passion in cultivating junior talent: https://lnkd.in/gjeRaWtJ #WomenToWatch #apac #japan #leadership

Awards shows are always exciting and today we're pleased to share 4 nominations at Meta's Agency Awards. 🥳 The inaugural competition, run in partnership with Campaign UK and Performance Marketing World, is part of Meta’s Agency Growth Sessions programme, and aims to award and recognise agencies’ outstanding work on its platform. Take a look at our nominees below. Fingers crossed for some trophies! 🔹Reels campaign of the year EssenceMediacom EMEA & The Coca-Cola Company – Sprite x Absolute EssenceMediacom UK & NBCUniversal – Despicable Me 4 🔹Diversity in Advertising EssenceMediacom UK, Purple Goat Agency & TUI – Live Happy 🔹 Rising Star EssenceMediacom EMEA & Mars – Ruby Carter #BreakthroughForBrands #NewCommunicationsEconomy #Awards

Thoroughly enjoyed building for the future last week with my Worldwide Hub team in Paris at EssenceMediacom France.   It was amazing to see so much engagement, creativity, fun and team spirit.   A big thank you to Frances Ralston-Good Kenny Skelton Louis Georgiou Alina Kulesza Claire Ferguson and everybody who attended.   We hope you enjoyed it as much as we did. Can’t wait to continue to breakthrough!   #BreakthroughForBrands #NewCommunicationsEconomy

Impressive trophy haul from EssenceMediacom UK at the Effies... 💪 Congratulations and well done to everyone involved! #BreakthroughForBrands #NewCommunicationsEconomy

In our latest issue of 'Breakthrough with', we hear from Claudelle Naidoo, Chief Executive Officer at GroupM Sub-Saharan Africa. Read our short article where Claudelle tells us about breakthroughs she admires, as well as how stepping out of her comfort zone benefitted her career. 👏 Read here 👉 https://lnkd.in/e2yA5NVu #BreakthroughForBrands #NewCommunicationsEconomy

Congratulations to EssenceMediacom España and everyone involved in this amazing achievement! 👏 #BreakthroughForBrands #NewCommunicationsEconomy

Ever wondered what it’s like behind the scenes at Mars Wrigley Plymouth, where the magic behind Hubba Bubba and EXTRA gum happens? 🍬 Our apprentice, Summer, took us on a tour, proudly showing off her work on products that bring joy to millions! Mars apprentices gain hands-on experience, make real impact, and thrive in an inclusive environment where everyone’s unique strengths are celebrated. Ready to shape your future with us? Check out our UK apprenticeship schemes and join a team with endless possibilities! https://lnkd.in/dFMUa8R #ProudlyMars #TomorrowStartsToday #Apprenticeships

"Brands are increasingly needing to play in spaces where they are not wholly in control of their message or image". 😦 In this intriguing article with The Grocer, Frances Ralston-Good, our Global Chief Operating Officer, explains why brands need to unearth a resonant and authentic role for their brand in culture, in order to convince new consumer groups or occasions ‘this is a brand that works for me’. Read the article here 👉 https://lnkd.in/e-bF6y2f #Culture #Christmas #Brands #Advertising #FMCG The Coca-Cola Company #BreakthroughForBrands #NewCommunicationsEconomy

We were delighted to be joined at our Worldwide Away Day yesterday by Sam Blake – Director, Global Media Strategy & Agency Management at PlayStation, for a fascinating chat to 500+ of our people. 👏   PlayStation happened to be one of the first clients to renew their contract with EssenceMediacom after our merger in 2022.   Sam gave us invaluable insight into how the famous gaming brand required a new approach from their media agency to keep track with how their business had evolved, as well as the ability to deliver at scale and with speed. 🎮   He commended EssenceMediacom for its ability to adapt, praising our long-standing PlayStation team who strive to bring the brand forward.   Accompanying Sam on the panel was Maria De Souza, Global Operations Lead and Frances Ralston-Good, our Global Chief Operating Officer.   Here’s to a bright future of continued collaboration together! 🚀 #BreakthroughForBrands #NewCommunicationsEconomy #ClientLove Sony Interactive Entertainment #Clients