Wavemaker UK

🚨 New campaign alert    We’re thrilled to launch an incredible partnership between the Royal National Institute of Blind People (RNIB) and LADbible Group for a first-of-its-kind collaboration to spark conversation, understanding, and action for the blind and partially sighted community.    As part of the wider RNIB #BeforeYouAsk campaign, “Blind hijackers” will launch across LADbible's most-loved brands including SPORTbible, Tyla and GAMINGbible, with RNIB taking over their website homepages for a full day. 🎬 We have lots of exciting content in store, including a brand-new episode of Honesty Box featuring disability advocate Toby Addison.   Ann Wixley, our very own Executive Creative Director, said: “This partnership with RNIB and LADbible is the perfect example of how a strategic creative collaboration has the potential to drive social change. By engaging people through their favourite media channels with accessible content, these blind and partially sighted creators are using their passion to change perceptions and understanding of their community.” 👏 A massive shout out to all the amazing teams at Wavemaker UK, RNIB and LADbible for bringing this impactful campaign to life.   🗞️Campaign UK: https://lnkd.in/eRYAZXAF

🎂🍰 The Great GroupM Bake Off   Earlier today, we joined forces with EssenceMediacom UK and GroupM for the first-ever charity bake sale in our new home at One Southwark Bridge, with all money raised going to Cancer Research UK (CRUK).    From show-stopping cakes to delicious brownies and cupcakes, our talented bakers delivered treats worthy of a Hollywood handshake 🤝 Thanks to everyone who baked, donated, or helped to organise the event - we raised over £2,000 and that wouldn't have been possible without you. Just goes to show the difference we can make when we come together to support an important cause 🧡

Charts on film continues! Guest speaker Dominic Charles, Wavemaker, examines how profitability varies by media channel. Using findings from Profit Ability 2: The new business case for advertising, he demonstrates how all the product sectors analysed in the study generated a positive payback from advertising when considering the full payback period (total performance within 24 months). Watch the full video below and visit the website to download the charts: https://lnkd.in/exs_bT76

🔥 24 award wins in two weeks 🔥 Now that’s what you call a winning streak!   It's brilliant to see our unrivalled work getting recognised on the industry stage and we couldn't be prouder of our Wavemaker teams, our clients and our partners who have all played a role in this achievement.    📢 Hot off the press, Church & Dwight Co., Inc.’s AnuSol Natural won 'Best Big Budget Campaign' at the OTC Marketing Awards last night 🌱 Our work with Trainline won in the ‘Travel & Transport’ category at the Ad Net Zero Awards 🧠 We took home a silver effie for Department of Health and Social Care's Every Mind Matters in the ‘Behavioural Science’ category ✨ We won gold at the Performance Marketing World Awards for RNIB in the ‘Charity’ category 🥁 And we won an epic 20 awards across various categories at The Drum Awards Festival! Huge congratulations to everyone involved in these wins - the result of brilliant people, creative ideas, and genuine collaboration. How many more can we squeeze in before the end of the year? Let's see... 👀

🏆 It's a win!    We're very happy to share that our work with Trainline won in the ‘Travel & Transport’ category at Campaign UK's Ad Net Zero Awards today!    The Ad Net Zero awards highlight the trailblazing businesses, organisations and projects across adland that are helping to reduce emissions and pave the way to a ‘net zero’ economy - so we're super proud of this one.   The ‘I Came By Train: Train Heroes’ campaign is dedicated to encouraging modal shift; turning taking the train into an action that people would be proud of. With sustainability at the heart of our planning decisions right from the very beginning, it celebrates the 'climate heroes' who already travel by train, creating an emotional pull and inspiring others to make the same choice next time 🚆💚   A massive congratulations to the team on this win! 

💎 Featuring in VOGUE!   Yep, we partnered with Condé Nast to launch Dylon's brand-new washing detergent in the iconic Vogue.   In the campaign, Henkel's Dylon features luxury fashion-focused content across Vogue, with a bespoke online article that guides the audience on the benefits of the product, all written by a British Vogue editor. The article is partnered with a fabulous glossy Vogue print edition, with beautiful and vibrant visuals across a double page spread.    For more than seven decades, the colour experts at Dylon have helped us reinvent our wardrobes, and now they’re taking an extra step to help us keep every garment as fresh and bright as when we bought it, thanks to their innovative range of laundry detergents 🧼    Check out the Vogue article below 👇 https://lnkd.in/eHVAhtkk

🤔 How do you make a gambling brand stand out in a saturated market?   By extending into the world of entertainment and creating a football documentary of course!    In The Media Leader UK's 'The Media Plan', our Executive Creative Director, Ann Wixley, dives into our recent work with William Hill to create and launch the brilliant new 'Gaffer' series.   In the article, The Media Leader takes a look at the brief that we were given during the pitching process, how we brought 'Gaffer' to life, the media plan itself, and how we measured success.   It’s safe to say we hit the back of the net with this one! ⚽   Find out more below 👇 https://lnkd.in/er_wsdpA

✨ We won a silver effie award!   We’re delighted to share that we've been awarded a silver effie for 'Every Mind Matters' with Department of Health and Social Care and MullenLowe UK!   Tackling a challenge as significant as mental health can feel daunting for people, so we took a different approach by making the steps to better wellbeing feel smaller, more achievable, and within everyone’s reach. By encouraging small, manageable actions, we helped almost 6m people take meaningful steps toward improved mental health - an incredible example of work that doesn't just have a positive impact, but genuinely changes the lives of many 🧡   Huge congratulations to everyone involved!

🙌 28 years at Wavemaker!   Join us in celebrating an incredible milestone as Emma Slater, our Regional Managing Director, marks her 28-year anniversary with Wavemaker UK.   For nearly three decades, Emma has been an integral part of our journey and has continued to demonstrate unwavering commitment to the growth of our clients, our business, our people and our industry. We're so lucky to have you, Emma 🧡 Huge congratulations, thank you, and here's to many more successful years ahead!

🥁 We're on a roll Straight off the back of a successful haul at The Drum Media Awards yesterday afternoon, we're thrilled to share that we were also awarded a bronze medal at The Drum Content Awards last night for Spectrum Brands, Inc's Remington ONE 🥉 Our campaign for Remington ONE launched the first truly gender-neutral styling range, championing eight powerful stories from underrepresented and unheard voices and doing something no one else was doing - celebrating hair. Congratulations to our fabulous Manchester team, Channel 4 and McCann Bristol 👏 And that's a wrap for this year's The Drum Awards! We're so proud to have come away with an incredible 15 wins 🧡 Check out all the results here: 👇 https://lnkd.in/ecBYXxSU