true

As the festive break approaches, we want to thank all our clients, partners, and industry friends for making 2024 a grand one! It’s been a brilliant year here at true – we've delivered amazing client work, won multiple awards, and welcomed some fantastic new clients. And, of course, had plenty of LOLs along the way. There was even a surprise visit from our very own Claudia WilCloskey (but some stories are best left behind closed doors!) 😉 Wishing you a very Merry Christmas and a Happy New Year! 🎉✨ From the true team (and a few misplaced party animals 🐺 🐰 🎄 )

🌎 2024 has heralded the return of travel, with the industry thriving and set to fully recover by year-end. LBBonline - Little Black Book's latest trend and insights piece on the sector, lays out that today's travelers are more multifaceted than ever, seeking a range of experiences - from relaxation and unwinding to the destination having its latest cultural moment. Head of Strategy, David Jones, comments on the emerging trend for more adventurous destinations: “A niche but emerging trend worth keeping an eye on is wilderness adventure travel. We expect to see growth among wealthy tourists looking to disconnect completely from the stress of day-to-day life with bucket-list holidays to some of the world’s most remote locations. Search demand for trips to places like Patagonia and Antarctica has been growing for several years now, and the increasingly chaotic global news agenda is only likely to accelerate our desire to escape from it all.” Read the full article Tourism and Travel in 2025: Set-Jetting, Secluded Stays and Sustainability here ➡️ https://lnkd.in/eu8RtHNw #Hospitality #Travel #Expert #Commentary

🚨 Missed true's round of all things Big Thinking? Here's your second chance to catch up! Our latest edition covers off: 📌 Our latest whitepaper on how hospitality and leisure brands can persuade us to go out more 📌 Highlights from the Big Thinking Bristol event 📌 Awards season updates 📌Recent commentary from our experts Take a 👀 below and dive in! #BigThinking #Insights #Whitepaper #Events #AwardsSeason #ExpertCommentary #Newsletter

📈 CMS Predictions for 2025 true's Head of Tech, Matt Sutherland, adds his insights to the mix of Umbraco Predictions for the CMS landscape in 2025. Reacting to Orchestrating Composable Digital Ecosystems for Marketers and Users, Matt says: "Having the flexibility to add or remove CMS features, in-line with current needs and available budget, means that marketers can focus more on marketing, and generating ROI, and less on technical headaches, usability issues, and wasted license costs. Orchestrating all of this in a way that continues to be user-friendly and seamless to CMS platform administrators is golden, and the reason why composable architecture will continue to be the best choice for our clients’ digital experience platforms in 2025." 📌 Read the full set of predictions here ➡️ https://lnkd.in/e5jQA5q8

As the awards season comes to a close, our team is thrilled to have earned our FIFTH award for our work with St Austell Brewery, this time in the Digital Product category at the DMA (Data & Marketing Association) UK Awards. What a fantastic way to wrap up the year! A huge congratulations to the client and agency teams behind this achievement! #DMAs #DigitalExcellence #Awards

🎄 Delivering a supersize Christmas without a supersized budget... 🎄 Our latest work with Cribbs is featured on LBBonline - Little Black Book. Read more here: https://lnkd.in/gKfegrEA #Christmascampaings #LBB #GenAI

true's brilliant woman in tech, Umbraco MVP, and award nominee Georgina Bidder, celebrated alongside a talented group of women at The Women In Tech Awards. While she may not have taken home the trophy (this time), she's absolutely our winner! Well done, George!

More Christmas Than You Bargained For Cribbs' Christmas has landed, and this year it's a supersized selection of festive favourites that encourage shoppers to get stuck into the season. Nick Horne, true's CD, shares how using #GenAI helped to create the assets: “We’re still very early in the development of text-to-image AI and there are clearly instances where AI is not the right direction to go, but at the same time, it provides another tool in our armory that affords us the potential to achieve results that would otherwise be out of reach. This was a great example where we simply could not afford to have multiple locations with set dressing and props for each and whilst not perfect, AI opens new worlds, where before there were closed doors.” Read the story here ➡️ https://lnkd.in/e95vcRFQ #GenAI #Christmas #Retail

🎉true turns TWENTY! 🎉 And what better way to celebrate than with a big old knees up at the iconic Clifton Observatory! Amid the Oscars-themed party, one of our founders, Tim Jones, took a moment to reflect on the moments that matter. As the great Ferris Bueller once said; “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it”. Head over here ➡️ https://lnkd.in/eSmbeEUy to read TJ's reflection on the last 20 years. #trueTurns20 #Anniversary #DigitalAgency Tim Jones Tim Beckett

Thanks to everyone who attended the Umbraco Cloud Roadshow yesterday. There was a lot of great discussion and knowledge sharing, along with a genuine opportunity to influence the Cloud Roadmap. A highlight for the team was seeing some of our suggestions already making it onto the roadmap — like hosting headless Front-End apps. It's rewarding to see our ideas take shape! A huge thank you to Umbraco for providing us with the opportunity to host and collaborate. #PlatinumPartner #Umbraco #Bristol #TechCommunity