Tim Jones

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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Love this #ooh ad from Royal Academy of Arts. Art and creativity are indeed serious subjects and our latest 'Value of Creativity' report highlights how serious they are when it comes to driving business impact. Highly creative campaigns deliver four times as many business effects (the outcomes your CEO and CFO are most focused on). The report, launching later this month, contains an analysis of over 1,500 DMA Awards entries. Authored by our brilliant insight director, Ian Gibbs in collaboration with DMA (Data & Marketing Association) UK Creative Committee (big thanks Tony Spong, Cordell Burke, Nigel Clifton, Emma de la Fosse, Lionel Cull!), it demonstrates that creativity should be better employed to turn the tide on declining performance effectiveness. Join us for the launch where Ian will present the key findings: https://lnkd.in/ehYbjK2v and also hear from Tom Skinner, Emily Ash Powell and Tom Kavanagh. And, of course, employ some artists. #creativity #marketingeffectiveness #dmaevents #art

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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Sky Adsmart is just one of the many ways your business can enter into the proven effectiveness of TV advertising. BVOD for example also gives solid return and scalable reach. Talk to Alchemy Media Limited if you would like to learn more #mediaplanning #objectiveadvice #mediaexperts

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No one: Me: Hey, let's do a year in review of best bits of strategy I wish I'd thought of... 💫 It’s that time of year when we can finally pause to take stock – not just of the mince pies consumed (plenty, thanks), but of what’s been cooking in the world of 'brand' this year. Spoiler: it’s been a mixed bag, but there’s plenty to cheer about and I wanted to share some highlights. So (drumroll) these are my 'strategic show-stopper shortlist 2024.' The agencies/brands/campaigns digging deep, challenging norms, and pulling out gold. (Essentially they’re the ones making me say on the daily, “I wish I’d thought of that.”) 👉 Barbie: Okay, yes, it’s still the campaign everyone’s referencing, but it deserves the hype. It's a masterclass in aligning brand heritage with modern cultural relevance. 👉 Yorkshire Tea: Quietly doing what they do best—unapologetically owning their quirky, rooted-in-the-north identity. Their campaigns don’t just sell tea; they sell a sense of northern pride and belonging (and as an adopted northerner I wholeheartedly approve) 👉 Oatly: Controversial? Always. Memorable? Definitely. Their ability to spark conversations (and arguments) is what keeps them relevant. 👉 Volvo's "EX90 – For Life": As an expectant parent, this one hit differently. Telling the story of a pregnant woman narrowly avoiding a zebra crossing accident thanks to Volvo’s safety tech. It’s a masterclass in blending putting the technical innovation front and centre with raw human emotion and it made me teary. Winner. 👉 Adobe’s “Creativity for All” B2B campaign: A brilliant reminder that even in B2B, people—not products—are at the centre. They’ve reframed their tools as enablers of human creativity, turning what could have been a dry sell into something emotionally resonant and pretty damn purposeful too. The key takeaway? Whether it’s B2C or B2B, the best marketing this year has put people at the centre. Even in highly technical or complex sectors, the most compelling strategies have been the ones that connect with human emotion—sparking curiosity, joy, or belief. Here’s to more big ideas, bold moves, and brilliant strategies in 2025. Ideas leaning into creativity AND commerciality, with human nature at the heart and great strategy that isn’t just clever for the sake of being clever; it drives results too. What on your strategic shortlist this year? Let’s swap notes 👇

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I saw a piece on Campaign last week (https://lnkd.in/eiFX-NgE) on whether agency brands are on the wane or not. Some interesting insight from agency leaders following a number of big mergers happening in the industry.   Something we’ve always believed at Creativebrief is that agency brands are a powerful tool for agencies. And we couldn’t agree more on the statements of how important it is to build a brand in today’s economy, treating your agency brand as you would any client brand you’re working on.   In the classic way that we know the brands which invest in their marketing and spend through economic downturn come out on top, the same applies to agencies.   For agencies of all shapes and sizes, it’s super important to continue to invest in new business and marketing strategies, agency brands and talent. The power of agency brands is not to be underestimated.

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Thrilled to be nominated in the B2B Marketing Awards for the Best Limited-Budget Marketing Campaign. It ran for 18 months in total but continues to generate leads - so the 9.3x ROI that we reported in our award submission this summer has actually increased since then. How did we do it - and what have we learned? The first thing to say is this was only possible thanks to a hugely collaborative partner in Park Communications Ltd., with whom we've co-produced print-thought leadership since 2019. But here are 3 more useful, fundamental principles of effective #B2Bmarketing which really set apart the sheep from the goats. 1. Treat your content like a product Park, as a supplier to the marcomms industry (amongst others) takes pride in delivering a product that's second to none. So why would it's marketing content be any different? In a competitive market for attention, second-rate content is a total waste of resources - it's forgotten the minute it's published. The work that rises to the top is the content that creates highly-differentiated audience value that standards apart from the competition. 2) Take an investment mindset This campaign 'started', arguably, in 2019, when we set out to make Park the premier authority on sustainable printing (as well as the premier service provider). Could the client have booked meetings faster with flashy events and ATL campaigns? Absolutely - at massive cost and with no long-term ROI. Effective B2B #contentmarketing is hugely capital efficient as it yeids increasing returns over time. The investments we made in 2019 fed into this campaign in the form of research insights and data points that helped us hone our approach over 4 years and run higher-profile campaigning with greater confidence of success. 3) Obsess over the data For some marketers, reporting is a chore. For us, it's a labour of love. Our proprietary framework has been developed squarely for the marketing analytics that make a geniuine difference to the business bottom line. They're our first port of call for any new content strategy and they're used to continually optimize our approach over time. Best of luck to all the other entrants in our category and looking forward to meeting you next week at the awards. Jody Tideswell Frederick Smith Tom Ritchie

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🗞️ Print Advertising 🗞️ 🐹 The Hamsters of the Marketing World 🐹 Do people still have Hamsters? I’m sure someone in my Year 5 maths set had one, but no news since. Did they get left behind noughties, like Digimon and Daniel Bedingfield? Do people still read magazines, and how many of those read ads? When we’re online we wait for those 5 seconds before we can skip an ad like it’s Fastest Finger First, but advertisers think newspaper readers avidly absorb an entire page of ads? A bit like Hamsters, does Print Advertising have a place in the 21st Century?? Would love to hear of any examples to prove me wrong! (About Print Advertising or Hamsters)

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Download this plain speaking brief, written for MDs, Directors and Owners of mid-cap SMEs who don't have a Marketing Director but need marketing to drive growth in new markets or sectors. It'll help you consider the state of your marketing now, where you need to take it, and evaluate anyone you hire to help you. To download, click the full-screen square at the bottom of the preview, then click the download arrow at the top-right of the screen.

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Brands drive economic growth - and let's face it the UK needs as much of that as it can. This is an article by my colleague Rob Allen about how we can ensure the success of British brands. #BritishBrands #immersivebranding #branding

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WHAT DO PEOPLE REALLY THINK OF YOUR BRAND? 💁🏾‍♀️ Watch this clip to find out the no. 1 tool for brand monitoring, according to our lead creative strategist, Nicholas Turner. ✨ #Branding #BrandMonitoring

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We spoke to 500 senior marketing leaders and the resulting best practice report delves into their perspectives on searching, selecting and working with their agency partners. It explores the market context and the differing views between agencies and brands on the pitch process. Brands need trusted partners who provide Expert, Bespoke, Guidance every time and for every brief. Our mission is simple: To help brands and agencies come together, stay together and grow together by connecting the marketing world. Download the full report here 👉 https://lnkd.in/e4W8yeig H/T to Ingenuity+, Future Factory, MAD//FEST, Reg&Co., The Ingenuity Group, Richard Robinson🔥 , Duncan Wood, Chris Kemp, Dominic Glenn, Kate Lewis, Marie Berger, Megan K., Megan Evans, Alice Burgham, Ian Houghton, Dan Brain, Harry Clark, Sam Benton, Kirstin Ross-MacLeod, Dan Sudron #ConnectingTheMarketingWorld

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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How do you drive innovation? Get great people together to discuss breaking boundaries Some of my favourie soundbites from today's round table: 👀 Impressions don't mean the number of people you've impressed, we need to change measurement standards 🤟Brands need to take more time to consider the authentic customer experience if they want to be attactive to people who don't currently find them attractive 💃We need to help our teams have fun wih brand again, give them the permission to fail and the guardrails to test and learn 💪Earned media has power, we need to be clearer about what this looks like and be bold in our expectations Thank you to everyone who came and contributed- and thank you to Lisa Hale for sharing the Specsavers journey! Looking forward to going through my (copious) notes and sharing some reflections on this Fleur Wylie Lloyds Banking Group Caroline Sigley National Trust Raina Lazarova David Child Thomas Cook Group plc Natalie Jay Gousto Lorna O'Neill Ellie Harries Screwfix Candice Couillard Mary Harding Lauren Morris Cafédirect Group Dorothée Gomez Eurostar Dan Stainsby markettiers Laura Perry #attention #attentionmarketing #industryleaders #powerofearned

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Thank you Glass Times for the article in your July edition https://lnkd.in/ed8JXxF7 Read all about how real life can boost your business #marketing #reallife #glasstimes

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