Your December serving of true’s Big Thinking
Welcome to the December edition of our cracker of a newsletter, packed with snappy snippets and sound bites from true's Big Thinking!
It’s been an exciting ride at true lately. We kicked off our 20th birthday in Bristol's Clifton Observatory with a lively party featuring colourful cocktails, questionable dance moves, and some very... unique takes on the Oscar theme. (We’ll leave the rest to your imagination!)
Amid the celebrations, one of our founders, Tim Jones, reflected on the moments that matter. Read his take, here.
We've also been busy - attending and hosting top-notch industry events, launching new work, snagging a few awards, and diving into some seriously hot topics.
Here’s your round-up of all things Big Thinking. Enjoy!
Big Thinking event in Bristol
'Making AI work for Marketers' landed at The Forge in central Bristol - a dynamic afternoon session of IRL talks and networking to help marketers integrate AI technologies into the way they work. We talked that Microsoft Tay Tweet, tracking emotional responses with AI, and 'weirdcore' to namedrop a few topics.
California Shutters presents "Dreams"
We're thrilled to share our 30" TVC for DIY brand California Shutters - a dreamscape sequence designed to cut through the ad break. The pilot campaign aims to boost the brand's visibility by targeting design-savvy homeowners in the London area, helping to establish California Shutters as a firm competitor in the market.
Red carpet season
Awards season has been in full swing, and true are very proud to have bagged gongs at The Drum, BIMA, DMA, and Digital Impact Awards this year.
Discover how we helped shape South West Water's brand by creating a human-centric platform that boosted engagement rates by up to 80% here, and learn more about St Austell's award-winning wholesale digital transformation, which scooped five awards here.
The Fight for Footfall: How hospitality and leisure brands can persuade us to go out more.
The Fight for Footfall, a true and Marketing Week whitepaper, blends original survey data on consumer expectations, attitudes, and behaviours around leisure time with expert insights. It dives into how hospitality, leisure, and entertainment brands can rethink their strategies to win back consumers. We've paired cross-sector inspiration, with practical tips on how to get people to step out of their homes and dive back into real-world experiences.
Download the whitepaper here >
If you'd like more information on how these insights can shape your business, email our Head of Strategy at [email protected].
true Insights
Our UX Lead, Steph, delves into the true cost of user-centric design here. Creative Director, Nick, adds his spin to LBB's 'Is there still space for big ideas?' Read here. Meanwhile, AD, Saskia, talks about Opticon '24 over here.
Until next time...
We'll be back with more true news in 2025! See you on the other side!
