Georgina Bidder

This time last week Jules Love shared his top tips for embedding AI in the creative process with the Bristol Creative Industries community. We had some great questions! ❓"Do you think it's over from graphic designers?" Big, great question. We hear this a lot! We just don't think this is true. Creatives have had to adapt their skills and business models to new technologies since the dawn of desktop publishing, then the internet, websites, then social media. AI will allow us to do new things we could only dream of before. ❓"With AI growing exponentially is it expected to be able to make all of the creative decisions itself at some point?" Nobody really knows where AI's going. The core of high value work of the future will continue to be having brilliant ideas. In fact, using the AI tools forces us to raise the bar. If it's an idea that ChatGPT came up with then its probably not good enough for your client! We were thrilled to hear some wonderful feedback after the session too:  “That was, I think, the best Wake Up Call I have yet attended. Really clear, well set out. Really helpful and I feel like I will talk to Jules again on the back of that... he's clearly got practical value to add on what is a complex and confusing area for creative businesses.” ---- We are Spark. We help creative sector businesses become AI-enabled one step at a time. Here are 3 ways you can get started: 1️⃣ Subscribe to our newsletter Spark Intelligence to get intel on AI for creatives straight into your inbox. https://lnkd.in/e7KKrXkq 2️⃣ Fill out our 'Gen AI readiness survey' and get some top tips on how to get started. https://lnkd.in/e-36QKGY 3️⃣ Book a 15-minute call to learn about our 'Generative AI for Creative Teams' workshop to kick off your team's AI journey. https://lnkd.in/eeZHA48B

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Font choice is so important when it comes to branding and we were interested to see Asda’s new colours and fonts for their rebrand. But why do fonts matter? 🤔 👁️ First Impressions: A readable and appealing font grabs attention and makes your message clear, setting the tone for your brand's communication. 🔍 Identity & Values: The right font reinforces your brand personality, whether it’s traditional, modern, or playful, helping to convey your company’s values effectively. 🌟 Stand Out: In a crowded market, a distinctive font can set you apart, enhancing brand recall and recognition. 🔄 Consistency is Key: Using the same font across all platforms ensures a cohesive and professional brand experience, boosting consumer trust and loyalty. 💡 Emotional Impact: Fonts evoke emotions. Choosing one that aligns with the emotional tone of your brand can deepen connections with your audience. 🌍 Cultural Fit: Tailor your font choice to the cultural norms of your target audience to ensure your brand resonates well and avoids misinterpretations. Here at xHeight we choose fonts very wisely for clients, after extensive research as they're not just a design element, but a powerful branding tool. https://lnkd.in/eE2nHpxx #fonts #graphicdesign #branding #graphicdesigners

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At Branded Design Studio, we get the rhythm of rural life. Our team's roots run deep in the countryside, and we understand the distinct challenges and joys that come with running a business in regional areas. It's not just a different location; it's a community.✨ Leveraging our rural connection isn't just a strategy; it's who we are. We're not your typical branding agency; we're standing beside you, understanding your journey, and supporting your business dreams. We know that businesses in regional and rural areas aren't just businesses; they're the heartbeat of a community.💕 With us, you're not just a client; you're a neighbour. We bring a warm and approachable service that resonates with the essence of rural life. Working together, where your story meets our design, creating a brand that echoes the authenticity and spirit of regional businesses.✨ #brandeddesignstudios #ruralbranding #ruralaustralia #brandspecialist #tailoredmarketing

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You have got to check out this new update in Photoshop Take your work to the next level with free, custom Photoshop Adjustment Presets Blog by: Anna McNaught https://lnkd.in/exGJEviE Within the blog, Anna shares free custom Adjustment Presets, you can try in Photoshop. Anna also shares a few other links, including a keynote from Adobe MAX London, https://lnkd.in/ery789MY #creativity #genai #photoshop

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🚀 Exciting News! 🚀 Pleased to see the publication of our article, "Aligning with Consumer Duty to Enhance Customer Experience," co-authored with an amazing team. 🌟 We explore the FCA's Consumer Duty and its impact on financial services firms, sharing practical insights on integrating these principles into products and services for positive consumer outcomes. Key highlights: 💭 Understanding the FCA's Consumer Duty standards and deadlines 💭 How to treat, maintain and monitor vulnerable customers across journeys 💭 The articulation of harm, and it's treatment vs pain-points 👉 Read the full article here: https://lnkd.in/eKN5pkPt Thank you to my co-authors and contributors - Yasemin C., Alicia Fernandez, Sonal Galbraith and Peter Neufeld! 🙌 #ConsumerDuty #EYSeren #EY #vulnerablecustomers #FCAConsumerDuty

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👋Brilliant logo & website design meeting this morning with the lovely Nicci Little from Little Editorial Services. Nicci would like to stick with her current brand colours and keep the font accessible to all (no flicks & tricks), but other than that I've been given creative freedom! 😀 The brief includes: 👉New Logo 👉New LinkedIn Banner 👉LinkedIn Testimonial Template 👉3 Page Website Design and Build I absolutely can't wait to get stuck into this, I've already started on the mock-ups! Need any of the above? Drop me a DM. #websitedesign #websitebuild #LogoDesign #templatedesign #socialmediabannerdesign #localbusiness #supportsmallbusiness #congleton #cheshire

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Reflecting on my journey in design recruitment, It’s incredible to see how far I've come from a junior simply reading job descriptions to now crafting them with intention and strategy. I remember the days when my role was limited to taking notes during client meetings. Today, I’m collaborating closely with hiring managers, Heads of Design, and C-suite executives, not just to fill roles but to shape hiring strategies that elevate teams and drive projects forward. The turning point for me was realising that to recruit effectively in design, I needed to understand the disciplines enough to speak its language and anticipate its needs. That insight transformed my approach, and now, I genuinely enjoy the unique position I hold. So, if you’re searching for the perfect role or struggling with design hiring due to a lack of internal expertise, I’m your go-to resource. #productdesign #digitalrecruitment

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💭 #TuesdayThoughts inspired by the wonderful ladies at Zebra PR (and their brilliant newsletter) and a networking event I attended earlier today. During the event, the lovely Alison Evans used her minute to explain what it’s like to work with her, breaking down her process and setting expectations. It got me thinking—this is something I’d love to do more of! So, is there something you’ve always wanted to know about working with a graphic designer? Or a burning question about how I work? Drop your questions below ⬇️ I’d love to hear from you! #askmeanything #graphicdesignchat #behindthedesign

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"Wix websites are slow...right?" 🤔 Here at Digital Edge, we’ve heard this statement time and time again. But here’s the reality: Wix websites are as fast as the expertise behind them... We specialise in building high-performance Wix websites that not only look stunning but also deliver lightning-fast user experiences. The truth is, with the right optimisation techniques, a deep understanding of Wix’s advanced features, and a passion for design, your Wix website can outperform even the most complex custom-built sites. We don’t just work with Wix; we love it and use it to deliver results. So, next time someone tells you Wix websites are slow - pass them our way! Curious about how we can transform your online presence? Let’s connect - it all starts with a conversation.... https://lnkd.in/euUHsB_x #WixSpecialists #WebDesign #DigitalMarketing #CreativeAgency #WebDevelopment #SEO #MarketingStrategy #MythBusting #DigitalTransformation

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