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The WCR analyses the most awarded work, reviewing 7,091 People, 2,670 Companies, and 2,263 Campaigns from 74 Countries and 22 award shows. Want to raise your ranks? The deadline is coming soon. You have just one week left to enter The Drum Awards for marketing for a chance to boost your ratings for next year. https://lnkd.in/gGm4UfE 🏆 Mondelēz International's OREO campaign, "OreoCodes", with the support of VML COMMERCE, won The Drum Awards Digital Industries Awards for Consumer Goods, and went on to be recognized in the WCR as: The World's Most Awarded Advertiser: #3 The World’s Most Awarded Campaigns: #12 The Most Awarded Campaigns in the Food and Beverage Sector #6 Most Awarded Agencies in the US #8 #awardwinnningwork #marketingawards #worldcreativerankings

A wonderful article Mark Ritson . The importance of consistency, focus, clarity, and doing the basics well is often forgotten in growing strong brands. The many discussions around different models can be interesting and insightful but only once the foundations are set and well executed. #brand #marketing #focus #sustainedgrowth

If you are a media company of any kind and any size, do yourself a favor a read this piece by Mark Ritson, please. As Professor Ritson walks you through a series of smart marketing decisions made by McCain's, think about your depth of involvement with your largest clients. Consider how you might earn your way to be part of those decisions. Your ability to make your big clients even bigger depends on it.

🎓 Certified in Private Brand Fundamentals 🎓 Thrilled to share that I am now a certified Daymon International Private Brand Fundamentals Professional! This certified training deepens my understanding of the strategic role Private Brands play in driving value for retailers and consumers. Excited to bring this expertise to current and future projects and collaborations. 👉 Read the full article in ESM - European Supermarket Magazine to learn more: https://lnkd.in/dqnDDpNG 📩 For inquiries, contact [email protected] #Daymon #PrivateBrands #PrivateBrandFundamentalsTraining

Great workshop today at the MII with fellow members to help build the National Marketing Competency Framework for Pricing Strategy. Marketers have a key part to contribute in the pricing equation by creating value to increase the mark up on a product or service and help deliver better perceived value to the consumers and better profit to the organisations ! The National Marketing Competency Framework is designed to elevate the standards of marketing in Ireland, and focusing on Pricing is definitely worth it 💰😉 #marketingstrategy #pricing #MarketingInstituteIreland

👄 Talking Shop x Accolade Wines 🍷 We're thrilled to announce that Thomas Joyce-Brown DipWSET will be weighing in on the conversation at our upcoming webinar: Assessing the Retail Media Prize: Challenges and Opportunities for Brands. 👋 Thomas Joyce-Brown DipWSET is Head of Trade Marketing Europe at Accolade Wines. He has 12 years’ experience working within the wine industry, having started with Majestic, which is where his passion for the product first developed. As a marketer, Thomas has worked across brand, digital, and trade marketing and has extensive experience in developing, executing, and evaluating omni-channel campaigns, across all major on and off-trade retailers across the UK and mainland Europe. 💡Our expert panel spans over 4 decades' worth of experience, with an enormous breadth of brand knowledge, this webinar is one not to be missed! Thomas joins the remaining panel: 👉 Helen Onions, Shopper Execution Lead at Kenvue, 👉Michele Dainty, Head of Shopper Marketing pladis Global 👉Katie Streeter Hurle, Chief Strategy Officer at SMG ...with one more expert to be announced 👀 🖥️Sign up here: https://lnkd.in/eh3hcije 📅 Save the Date: Thursday 27th June at 11:00 a.m GMT Here's what the webinar will cover... 🏆 The total size of the prize and the key players within the space 📈 The biggest opportunities and challenges for brands - what they really want to see from RMNs ❔ How brands get the most out of the RMNs that they work with 🥇 What great commerce campaigns look like and the nuances that brands can capitalise on 🤝 Ways of working that we recommend for brands moving forward as the retail media space continues to grow. #retailmedia #webinar #retailmedianetwork #brandoppourtunity

Marketing and eCommerce News: Trends, Insights, and Analysis Get the latest scoop on the advertising and marketing world with Ad Age's daily updates Stay ahead of the curve with news on media, retail, food and beverage, sports marketing, and travel. Want to stay on top of the latest trends and insights? Check out our website for more news and analysis: www.purplecowservices.com Contact us: [email protected] or +1 (914) 977 5459 #MarketingNews #EcommerceTrends #DigitalMarketing #AdvertisingNews #PurpleCowServices #MUB #PCIS #PurpleCow

💡 Friday Facts - To Enter or Not To Enter - Industry Awards... 🏆 As the 2024 Foodservice Equipment Journal (FEJ) Awards approach, it's time for food and hospitality businesses, and commercial catering equipment companies to raise awareness of their innovation and successes. Why should your company enter? 1️⃣ Visibility: Being shortlisted or winning an award elevates your brand's visibility within the industry and beyond. 2️⃣ Credibility: Recognition from industry peers and experts adds credibility to your business, showcasing your commitment to excellence. 3️⃣ Networking: The FEJ Awards ceremony isn't just about recognition; it's a prime networking opportunity to connect with others in the industry. 4️⃣ Differentiation: Stand out from the competition by showcasing your unique achievements and innovations. 5️⃣ Marketing Impact: Leverage your nomination or win in your marketing efforts to attract new customers and partners. Whether you're eyeing the Operator of the Year categories or aiming for Supplier of the Year recognition, now's the time to make your mark. 📝 HOWEVER, crafting a winning nomination takes time, strategy, and finesse which is where I come in. As an expert in preparing award entries, I can help your company put its best foot forward and increase your chances of success. ⏰ The deadline for entry is Friday, May 31st. 👇 Contact me below if we can support you with your entry #FEJAwards #CateringEquipment #AwardEntries #MarketingStrategy

McCain Foodservice GB has chosen McCann Manchester as its UK and Ireland social agency of record following a competitive pitch. Read here: https://hubs.la/Q02ZjflR0

What's one panel you will not miss at the QSR Summit? New guest acquisition for restaurant brands is complicated and expensive. It can also be difficult to track attribution. That’s why retention is so important, driving additional trips increases lifetime value and the expense of acquisition. As digital marketing becomes more and more proliferated the entire process is only getting more arduous. How do you know which channels work? How do you increase performance on each? How can you measure your effectiveness? Join this panel discussion of marketing leaders who will share actual tactics, framework and how to’s on what is working along with the results they’ve achieved so you can model the success for your own brand. ➡️ David “Rev” Ciancio, Handcraft Burgers and Brew ➡️ Sara Kear, Condado Tacos ➡️ Deena McKinley, ➡️ Alonso Castañeda, PINCHO/ Savory Fund WEDNESDAY | JUNE 12, 2024 2:50 p.m. Discover more: https://bit.ly/QSRSummit Use code REVITUP for a discounted ticket! #qsrsummit #fastcasual #conference #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner