Want your tech stories to get noticed? Join Axicom and Roxhill Media next month for a Q&A with leading tech correspondent Martyn Landi! He'll reveal what makes a great tech pitch, the stories he's currently pursuing, and how PA Media collaborates with other journalists. Don't miss out: https://lnkd.in/eyK7kSUc
About us
Axicom is the Burson agency for tech brands & brands with a tech story. We’re futurists, not followers; combining deep technical expertise with data and creativity to earn a brand’s place in business and culture. Axicom is part of the global communications group Burson and is the only specialist technology PR agency within the WPP Group (NYSE: WPP). If you would like to discuss how we can help you drive impactful, global communications for your company, visit www.axicom.com.
- Website
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https://axicom.com/
External link for Axicom
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1994
- Specialties
- Technology PR, Content, Analyst Relations, Digital & Social, Marketing, Communications, Content Marketing, Internal Comms, Public Relations, and Communications Strategy
Locations
Employees at Axicom
Updates
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✨ The Women in PR Christmas Member's Mixer – co-hosted by Axicom ✨ Last night, we co-hosted a truly memorable Christmas Member's Mixer with Women in PR, and the energy was electric! Nearly 90 attendees filled our rooftop bar, creating a vibrant atmosphere for networking and sharing inspiring stories. A huge thanks to Rosie Bannister for welcoming our guests with an incredible talk on empowering women in our industry and the importance of finding your tribe. Jo Carr, President of Women in PR, also delivered a powerful message about creating safe spaces for women to thrive. It was incredibly inspiring to be surrounded by so many talented women making waves in the PR and marketing world. And, let's be honest, the stunning rooftop views at Rose Court didn't hurt either! 😉 Cheers to empowering women and making a difference in our industry! 🥂 P.S. a special thanks to Victoria Biggs and Charlie Mulock for collaborating with us in organising the event.
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What a great evening for our 2024 Media Mixer last night! We hosted 40 top journalists for an evening of networking, delicious food, drinks, and a very competitive round of Buzzword Bingo! We loved catching up, building relationships, and discussing exciting opportunities for our clients (and, of course, debating the hottest topics in tech and journalism). Huge thanks to our amazing clients Lavazza, Whirlpool Corporation, Proofpoint, AMD, and Sage for donating some seriously awesome prizes – congrats to all our lucky winners!🏆 Cheers to a fantastic evening and to many more collaborations to come! 🥂
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At Axicom, we're walking the walk when it comes to supporting working parents. We're thrilled to have contributed to PR Mums' transformative initiative, with our own Sarah Taylor supporting this initiative along with a coalition of industry leaders. Learn more about this exciting partnership and how we're raising the bar for parenting policies in PR in the post below 👇
🚀 Today represents a massive day for PR Mums – one we hope will have a transformative impact upon *everyone* working in the PR sector over the coming years. We’re launching a WHITE PAPER; a CHARTER; a CERTIFICATION PROGRAMME; and a MARKET-LEADING HR PLATFORM – all focussed on driving and embedding a culture of best practice across all facets of parenting policy. 🔥 WHITE PAPER For the last six months we have been working partnership with Platform55 – an award-winning, market-leading HR platform - a cross industry steering group consisting of PRCA, CIPR, Women in PR, Axicom, Grayling, Fine Lines, Manifest, Hope & Glory, Full Fat, The Unmistakables all working towards a single mission: how to drive meaningful change in PR by setting a new benchmark for family-friendly workplaces across the PR sector. View the white paper here: https://bit.ly/494blHC 🔥 PARENTAL POLICY CHARTER Responding to the findings of our research, our parenting policy charter has been built on four key pillars, designed to help agencies adopt progressive policies that genuinely support working parents. 🔥 BEST PRACTICE CERTIFICATION PROGRAMME Offering an independent, credible standard to recognise agencies leading the way in creating inclusive, family-friendly environments. 🔥 PARENTING HR PLATFORM Launched in partnership with Platform55 dedicated to supporting agencies/teams in fostering healthy / inclusive work environments. None of this would have been possible without the dedication of our steering group partners and the input of hundreds of voices across the industry – to whom we extend our most sincere thanks. Together, we’ve laid the foundation for meaningful and long-lasting change, helping agencies prioritise people and culture. PRCA, Chartered Institute of Public Relations, Women in PR, Axicom, Fine Lines, Full Fat Agency | Certified BCorp, Grayling, Hope&Glory PR, The Unmistakables Richard Fernandez, Faisal H. Alexandra Heybourne, Jon Gerlis Chart.PR, Angela Balakrishnan, Emma Padden Sarah Taylor Kat McGettigan Bethany Pearson Valerie Holloway Rochelle Smith Heather Blundell Shilpa Saul Megan Morass Ella McWilliam Katy Ball Ali Maynard James Ferzana Bham Clare Coughlan Hector Proud Nicola McKelvey Jo Vyvyan-Robinson Ian Pitt Michelle O'Keeffe Tracy Gunn Platform55 Rory Scott Finian Murphy
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What is multimodal AI? Why should brands be paying attention? Is it going to reshape the experience landscape? 👇 Axicom's Chip Scarinzi dives into it all in his insightful piece, to help communications professionals prepare for the next phase of AI development - one that could dramatically alter how brands interact with consumers and how we experience AI every day.
I was struck by a prediction made by CCS Insight analyst Leo Gebbie pertaining to multimodal AI during the recent "Predictions: 2025 and Beyond" event. As with any new developments in AI, multimodal AI carries with it both immense potential and a degree of risk - particularly with regard to product development and what brands unleash into the world. Further, there are implications for communications professionals as well. I captured a few of my initial thoughts in the piece below - read on and share your thoughts! #technology #multimodalAI #FuturistsNotFollowers
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Dust off your oversized blazer and prep that mullet, we're turning tech fails into '80s power ballad GOLD! 🎸🎤 In our latest campaign for HONOR, we transformed Cutting Crew's iconic "I Just Died in Your Arms Tonight" into a hilarious "low power ballad" about the struggles of substandard tech. Think throbbing guitars, soft focus visuals, and a love story thwarted by buffering screens and dying batteries. 😂 We even got “The Voice” finalist Jimmy Baliot to lend his epic vocals! This trip down memory lane highlights the frustration we all feel when our tech lets us down, while showcasing the power and reliability of Honor devices. "We want to shake up the industry and inject some humor," says Avikar Jolly, CMO for Europe at Honor. We couldn't agree more! See the full story via LBBonline - Little Black Book and PRWeek UK – links in the comments! And don't forget to let us know what you think 👇 #TechFails #PowerBallads #HonorMagicV3 #Axicom #PR
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Can you guess the Halloween movies from these scarily good photoshopped scenes featuring our spooktacular Axicom London team? 🎬🎃 It was all part of getting into the 'spirit' of things with a quiz, pumpkin carving and sweet treats. Think your brand could use a touch of creative magic? Don't be afraid to reach out - our fang-tastic designers are here to bring your boo-tiful visions to life!👻 Drop your guesses in the comments below 👇
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Can we talk about 2025? It may be too early for New Year resolutions but, at Axicom, we’re always thinking ahead. This month’s CCS Insight’s predictions webinar revealed AI is expected to continue as the hottest tech trend in 2025, with big shifts in connectivity and telco on the horizon. The two-day webinar can be watched here: https://lnkd.in/eAVgyHQP. But we know you’re short on time! So we’ve done your homework for you. Here’s a rundown of CCS Insight’s hottest predictions, with our top level takeaways.
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We're bursting with pride! Axicom has been awarded 𝗚𝗟𝗢𝗕𝗔𝗟 𝗧𝗘𝗖𝗛 𝗔𝗚𝗘𝗡𝗖𝗬 𝗢𝗙 𝗧𝗛𝗘 𝗬𝗘𝗔𝗥 by PRovoke Media! 🎉 This isn't just any win. This is recognition on a global scale for the dedication, creativity, and hard work of our exceptional team worldwide. A special shout-out to our US colleagues who were there to celebrate last night. And to our clients who believe in pushing boundaries with us. We're only just getting started! Photo by PRovoke Media #GlobalTechAgencyOfTheYear #ProvokeAwards #TeamAxicom #TechPR #FuturistsNotFollowers
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On last week’s PRWeek podcast, global president of digital Brian Snyder joins Steve Barrett and Frank Washkuch to discuss our incredible 2024 growth, Axicom powered by Burson, the AI future of reputation management, Trump’s day at McDonald's, and much more: https://lnkd.in/e-8SUj46
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