Katy Ball

Focussed pitching over the last few weeks, grounded by solid PR strategy has secured some terrific coverage for Shine PR clients across a range of top tier media outlets, with some big exclusives, interviews and features secured for Q4. If you’re looking to: 🚀 Raise your brand profile ✨ Improve your brand image ⚡️ Connect with your target audiences 🎙️ Manage your reputation 💥 Stand out from the competition 📰 Generate positive publicity Then drop us a line: [email protected] #PRScotland #TravelPR #HospitalityPR #FoodAndDrinkPR #PRCoverage #ClientCoverage #CoverageWins #MediaCoverage #PressCoverage

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Managing a crisis is no easy task. Learn more in our latest WellRed post by Daniel Ahern #Crisis #PR #CrisisPR #PublicRelations #Management #Reputation #Communicaitons The Pollack Group

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Do you realise that you’re sat on PR content? Content that will get you into the media- so you can reach more people and build your credibility and visibility through being elevated and celebrated. So often in business we just get on with what we think is normal. Book launches, event planning, thought leadership - we often forget to capitalize on it. The media can amplify your message, it can shine a light on your work, it creates a new level of energy around you when you step into celebration mode What are you doing in your business that you should be celebrating?? I’ll bet there’s something!!!

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Have you ever looked at my profile and wondered just what it is that Skout does? This is a great overview from our MD, Rob Skinner that sets out who we are, what we do and our areas of expertise. If any of this resonates with you, feel free to drop me a message and we can arrange a quick catch up to chat about how we can help you reach your strategic marketing goals. #b2bpr #b2bpragency

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This is the first year we've entered the AMEC Measurement and Evaluation Global Awards at Acorn Strategy. We've spent a lot of time refining our process to ensure that what we do produces more than just vanity metrics—it has true impact, with purpose, and drives business results. After watching from afar for years, we've been shortlisted for 3 out of 3 of our entries! This is also a recognition that the best work comes from clients who are true partners. Honest, transparent, and willing to share access to business outcomes, they’re committed to long-term partnerships. Clippings, billboards, website visits—they’re all nice to have, but what have they actually contributed to business objectives and social impact? Very excited to be in such great company. I’ve been crushing on the Specsavers campaign and obviously love our partners at CARMA, but also... Met Gala and Super Bowl 🤩 #AMECAwards #BusinessImpact #TruePartnership #AcornStrategy #CommunicationsStrategy #MeasurementMatters #AMECAwards #BusinessImpact #TruePartnership #AcornStrategy #CommunicationsStrategy #ImpactWithPurpose #MeasurementMatters

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As discussed during the PR Moment Agency Growth Summit last week, awards contribute to reputation and awareness which in turn are key drivers for your pipeline in 2025. So if you are looking to get a head start on your growth ambitions for the year ahead, now's the time to start capturing the great work your team and your agency have done for clients. Keep in mind that clients buy from agencies who do great work and who can demonstrate expertise in solving the problems they are facing. If that's not a reason to hit the PRmoment Awards 2025 early entry deadline of 13th December, I don't know what is!! #growth #agency #agencynewbusiness #PR #PRAgency

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What is Havas set to lose here though? Surely the concern is that major businesses start to no longer see value in B-Corp - ad agency networks are unlikely to favour it over big fee paying clients unless it’s expected of them to gain those accounts. If there isn’t a major consequence then what will stop others from simply doing the same thing? 🌍😳 #advertising #environmentalism #shell #Havas #bcorp

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Can you, or should you engage in PR if you don't have regular news to put out? We speak to quite a few companies who quite understandably* think there isn't much point in doing PR if they don't have 'hard news'. They're often talking about funding, or the lack of recent news on that front. Or they might have great partnerships they want to shout about but these are under NDA or aren’t able to be publicly shared for other reasons. Yes, the tech and business media can seem fixated on covering funding and other markers of growth and success like big deals or impressive awards. Yet lots of our clients get regular PR coverage - sometimes 8 or 10 pieces per month, without ‘new news’. They might have instead: 🗞 A company growth, or ‘pivot story’ 🗞 A founder ‘hero story’ 🗞 Industry insight, from their sales team perhaps 🗞 Proprietary data which points to a trend 🗞 A new product, or a move into a new area which points to a trend 🗞 Staff stories - apprenticeships or longstanding members 🗞 Opinion - a new take, a strong view, an honest admission… *they should come to us for a strategy session where our team of PRs and ex journalists can take 2 hours to brainstorm and unearth stories & angles ⭐ #PR #news #marketing #techpr

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When’s the best time to do PR? I got asked this question on a podcast last week and whilst I believe there is ALWAYS a good time to do PR if you want to raise your profile, credibility and visibility the absolute BEST time to do PR is right at the START. Launch your business with love and momentum. Make your mark at the level you want to from day 1. It can take years to get known, to be trusted as an expert, to be considered a leader in your field - OR you can launch onto the scene with a BANG, make people sit up and take notice from the start, fast track your credibility and shorten the sales cycle of people getting to know, like and trust you. WHY wouldn’t you do this?? Launch PR is a thing. There is an entire chapter about it in my best-seller of a book - ‘Celebrating You with PR!’ - because it’s the No.1 opportunity entrepreneurs let slip through their fingers. Don’t make that mistake! When you launch the media are interested in (i) Why you have quit corporate/changed direction (ii) What you were doing before (iii) What that defining ‘push/lightbulb’ moment was (Iv) What your mission is now Are you going to miss this trick? If you don’t want to be one of those who do and - You’ve started your business in the last 12 months - You were a high achiever in your previous job - You want to hit the ground running with your business Let me help you. I can help you get in the press within 12 weeks from a standing start - sooner if you do the work quicker! Find out how in the comments x

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Only one more sleep until the PRmoment Agency Growth Forum which features a stellar cast of presenters including yours truly! To all those attending, I look forward to catching up with old friends and to meeting new ones. My 20 minutes will cover: ➡ Positioning - why it's so important to know who you are targeting ➡ Planning - five steps to building a strong pipeline stream ➡ Performance - an explanation of why pipeline management is a numbers game ➡ Practicalities - six actionable tips to help with you pipeline thinking Plus - the added bonus of introducing six great thought leaders who contribute to this space (names BTW - not on stage 😁 ) Sound good? I believe you could still sneak in with an online ticket which could be bought by visiting: https://lnkd.in/ehsXgxJz. But if you can't attend and would still like to find out more about how to build your pipeline, I will happily hop on a call and use my deck as the basis for an informal chat with you. Just DM me and let's go from there. #PRAgency #PR #Agency #Growth

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70% of the PR sector got a pay rise in the last year. This is down from 79% in the previous year. A survey of over 400 UK in-house and agency corporate communications professionals from The Works, found that 82% of in-house and 76% of agency employees were “feeling OK to very happy” with their pay. This is an increase of 4% and 13% respectively, on the previous year. The Works said this highlighted how a soft market and companies tightening their comms budgets had “taken their toll” on the industry as the reason for the drop in pay rises. It’s really interesting to see the comparison between in-house and agency professionals salaries, bonuses and pay rises.

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Thinking about starting a podcast? Worried about how much time it'll take? Here are 9 things to consider when creating your podcast concept that will save you time later on: 1. Why are you creating a podcast?  2. What does podcast success look like for you?  3. Why should listeners tune in?  4. Is your audience likely to listen & share?  5. Who do you want to speak to? 6. What do you want to say?  7. Who will host your podcast?  8. How are you going to find and book guests?  9. How frequently will you publish episodes? More on this via: https://lnkd.in/epAnew5E If you'd like our help to set up your podcast, just DM me or the team at Fallow, Field & Mason #entrepreneurship #startups #growth #motivation #podcast #communications #storytelling #founders

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🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

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Heading to #MWC2025 and looking for tips on how to best maximise it from a PR and marketing standpoint? Check out the webinar we recently recorded that explores this issue in depth!

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A big result today... and maybe another tomorrow. Events like the Euros = more media consumption = a chance for brands to speak to a collective. It's no secret in healthcare that men can be a hard-to-reach group, especially around topics like preventative care or mental health. To do it well you need to work with them, avoid random newsjacking, and have a meaningful collaboration partner...with some bright executions. And thanks to Paul Jarman and son for the feature photo on our breakdown here: https://lnkd.in/ep_Jeznu

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PR insights: This video will appeal to those with responsibility for generating media coverage for their organisations. You'll know the difficulties in getting coverage, so watch for insights into how to turn this around in your favour: https://lnkd.in/eiemMuzd #pr #mediarelations #mediacoverage

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Who would you like to hear from when it comes to how they’re engaging with youth audiences? What brands, organisations or agencies are crushing it and who would you love to hear more from in terms of their approach? I’ve got some pre podcast conversations getting booked in with possible guests for Season 5 of the Hear It Podcast - who else should I be speaking to?? Comment or msg me some of your go-to’s.

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