Acxiom

New AI-powered martech applications are hosted in the cloud, making it easy to assume the same of marketing in general. However, our research reveals the majority (56%) of marketing operations remain on-premise, limiting the adoption of cloud-native tools. Read The Mass Martech Modernization, to find out more. https://lnkd.in/gEeMwEAN

Making your CES schedule? Our team is excited to kick off 2025 in Las Vegas. Schedule time to meet with our team of experts and set your year up for marketing success: https://lnkd.in/gjwJ8RSr #CES2025

Are more tools solving your marketing challenges—or just draining your budget? Chief Client Officer P. Tate Olinghouse breaks down why the rush to expand martech stacks might be holding businesses back instead of pushing them forward. Discover why true digital transformation demands a shift in mindset—toward strategic modernization and a connected ecosystem. Read the full sponsored article on Bloomberg: https://lnkd.in/gdu_MHjS

Ready to learn how automotive dealers can deliver highly relevant, personalized customer experiences? Don't miss this article in Dealer Marketing Magazine. Acxiom’s Steve Schmith shares insights from his conversation with Marques McCammon, President of Karma Automotive, highlighting how the brand is creating ultra-luxury CX—and what dealers need to know to build stronger customer connections. https://lnkd.in/dBrYYQ5N

Brands know they need to upgrade their marketing technology, but many lack the internal expertise. Only 12% have a dedicated martech team, and only 10% strongly believe they have the skills to manage their existing tech, let alone something new. 🤯 Read our report, The Mass Martech Modernization, to find out more. https://lnkd.in/gEeMwEAN

The ecosystem economy is almost here. Are you ready for it? Join our live podcast with hosts Kyle Hollaway and Dustin Raney on Dec 10 to learn how to meet customers’ shifting preferences, maximize value from first-party data, and improve ROI from the technologies you’ve already invested in.

A few pictures from our Veteran's lunch at our headquarter office, where we honored our veterans for their service to our country. Thank you to our Military-Veteran's business resource group for helping organize this event! 🇺🇸

You're invited! 📅 Join us at Soho House in Chicago on Nov. 19 as our Acxiom team hosts an afternoon of insightful conversations with industry leaders to help brands advance customer acquisition strategies and fuel martech modernization. Get your ticket today: https://lnkd.in/gWt9ewnR

When data is scattered across systems that don’t communicate, you can’t get the unified view needed to drive relevant customer experiences. We surveyed 200 U.S. and UK brands, and two-thirds still see fragmented data as a challenge. Read our report, The Mass Martech Modernization, to find out more: https://lnkd.in/gEeMwEAN

On this #VeteransDay, we want to recognize and thank the veterans, military members, and military family members we proudly employ. Thank you for your service. We are proud to have you on our team!